Velocity Race Gear



Velocity Race Gear driver safety equipment products are made from the highest quality flame retardant materials. Velocity Race Gear Products are the result of years of industry experience and designed to provide the racer with a professional, custom looking auto racing safety equipment with best-in-class features at a price that offers the best value in racing.

Project Overview/Challenge

One of the main challenges presented to the team at WDS in regards to the Velocity Race Gear project was implementing a way for potential customers to not only browse race gear products, but to figure out which gear specifically is right for them and their needs. In addition, the entire site needed to be modernized in order to present a user interface that could be navigated easily and generate conversions.


Website Design, Web Designers, Web Hosting, Content Management System, Search Engine Optimization


Velocity Race Gear has experienced a heavy increase in traffic and conversions since the launch of their new site. With a layout that is centered around the needs and tendencies of the user, the bounce rate on the site has decreased significantly. The clean design and user-centric navigation has proven to be an asset, and has benefitted the company greatly- giving their users a dynamic way to find what they’re looking for.