TMX Success Story Site Performance + Design Upgrade
Texas Motorworx, a Dallas off-road shop, sells performance parts and shows its own builds on a Web Shop Manager store with Year/Make/Model search.
The store and its buyers
Texas Motorworx is an off-road performance shop in Dallas, building and upgrading Ford, Ram and Toyota trucks since 2012. Its customers are owners of high-end off-road platforms such as the Raptor, TRX and Bronco Raptor. For another truck accessories brand on the platform, see the T-REX Grilles case study.
- Platform-specific parts. Control arms, coilovers and bump stops are built for one truck platform and generation.
- Buyers shop by build. Many customers want to see what the shop has built on their truck before they buy the parts.
- Shop and store in one. The site has to sell parts and also show events, motorsports and the shop itself.
What we built for Texas Motorworx
These are live on the Texas Motorworx store today.
Year/Make/Model search
- A Choose Your Vehicle selector on the home page and a Shop by Vehicle panel on catalog pages.
- Results can be filtered to fitment-specific or universal parts, then by category.
Featured Builds
- A section organized by platform: 10-14, 17-20 and 21+ Raptor, 21+ TRX, 21+ Bronco, 22+ Bronco Raptor, and 17-22 and 23+ Super Duty.
The shop around the store
- A brands page, events and motorsports news, and a FAQ in the main navigation.
- Click-to-call phone number in the header on every page.
What Texas Motorworx shoppers see today
A truck owner picks a platform from Featured Builds or the vehicle selector and narrows to the parts made for it.
Screenshots taken on texasmotorworx.com on October 8, 2026. No order was placed.
Why it works
Off-road buyers on these platforms buy into a build, not a single part. Organizing the store by platform and letting the shop's own builds lead the way matches how they shop, and vehicle search keeps every parts list to what fits.
The same tools for your catalog
Vehicle search and platform-based merchandising run on Web Shop Manager stores today. Talk to us or see more of our work.
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