eCommerce integrations connect your online store with the systems that run your business—so inventory, orders, customers, fulfillment, and financials move automatically instead of living in spreadsheets and manual workflows.
Web Shop Manager is different: WSM is engineered for integrated commerce, with integration-ready capabilities built into the platform—so you reduce app sprawl, avoid fragile connector chains, and keep data consistent across channels.
WSM supports the integration categories modern eCommerce teams rely on—so data stays consistent and operations stay automated.
Connect finance, purchasing, accounting, and operational reporting so orders and financials flow cleanly end-to-end.
Sync customer and order history for personalization, lifecycle marketing, and support context.
Automate inventory updates, allocation, and fulfillment workflows across warehouses, suppliers, and channels.
Enable secure checkout with preferred processors and payment methods, with cleaner settlement and reconciliation.
Power rates, labels, tracking, and shipping rules (including oversized, freight, and multi-warehouse routing).
Trigger campaigns from real behavior—welcome, abandoned cart, post-purchase, win-back, and segmentation.
Sync listings, inventory, and orders across marketplaces so you can scale multi-channel without losing control.
Connect helpdesk and chat tools to order/account data to reduce handling time and improve resolution.
Automate posting of sales, refunds, taxes, and fees to reduce manual entry and speed month-end close.
Unify performance and operational metrics—traffic, conversion, merchandising, fulfillment, and retention.
Many stores try to connect an eCommerce storefront to a patchwork of third-party apps. It works at first—until it doesn’t.
WSM’s approach is to reduce the failure points by delivering core integration-ready capabilities at the platform level—keeping your data clean and your workflows automated as you scale.
Most eCommerce businesses need a mix of integrations depending on how they sell (B2C, B2B/wholesale), how they fulfill (warehouse, dropship, 3PL), and where they sell (website, marketplaces, in-store). Below are the core integration categories buyers evaluate—and how they typically impact performance, efficiency, and customer experience.
ERP (Enterprise Resource Planning) integration connects your eCommerce store with accounting, procurement, and operational management systems—so order data, financials, and inventory flow in one direction without manual re-entry.
Contact us to discuss your specific ERP integration requirements.
CRM (Customer Relationship Management) integration syncs customer data, order history, and interaction records between your store and your CRM—so sales, marketing, and support teams work from the same customer context.
Contact us to discuss your specific CRM integration requirements.
OMS/WMS integration automates the flow of inventory counts, order routing, and fulfillment status between your storefront and warehouse or distribution systems—so stock levels stay accurate and orders ship on time.
Contact us to discuss your specific OMS/WMS integration requirements.
Payment gateway integration connects your checkout to secure payment processors—so customers can pay with their preferred method while you maintain clean settlement, reconciliation, and fraud protection.
Shipping integration connects your store to carriers and fulfillment platforms—so rate calculation, label generation, tracking updates, and shipping-rule enforcement happen automatically instead of manually.
Marketing automation integration connects your store’s customer and order data to email and SMS platforms—so campaigns trigger from real behavior instead of manual list pulls.
Marketplace integration syncs your product listings, inventory, orders, and pricing across third-party marketplaces—so you can sell on multiple channels without oversells, pricing drift, or manual order processing.
Contact us to discuss your specific marketplace integration requirements.
Support integration connects helpdesk and live chat tools to your store’s order, account, and product data—so agents resolve issues faster with full context instead of asking customers to repeat information.
Accounting integration automates the posting of sales, refunds, taxes, fees, and payment data from your store into your general ledger—so month-end close is faster and financial reporting is accurate without manual journal entries.
Contact us to discuss your specific accounting integration requirements.
Tax automation integration connects your store to tax calculation and compliance services—so sales tax, VAT, and use tax are calculated accurately at checkout and remitted correctly across jurisdictions.
Analytics integration connects your store to measurement and reporting platforms—so you can track traffic, conversion, revenue attribution, and operational performance in one place instead of piecing together data from multiple dashboards.
Fraud prevention integration connects your store to transaction screening and identity verification services—so suspicious orders are flagged before they ship and legitimate customers are not blocked by false positives.
Integrations succeed when systems share consistent definitions and a reliable source of truth. WSM is designed to keep product data, inventory rules, customer records, and order statuses aligned—so you can automate operations without creating new data problems.
WSM’s open App Store architecture lets developers build and publish integrations that connect directly to our platform. Whether you’re a technology partner looking to reach aftermarket eCommerce retailers or a merchant with custom workflow needs, the App Store provides a structured integration path—just like major platforms like Shopify.
Interested in building on WSM? Talk to our team about integration partnerships.
Stop managing a patchwork of connectors. Build an integrated eCommerce operation designed for accuracy, speed, and scale.