Fuelab Case Study 6× Sales Growth with a New Diesel Performance eCommerce Site
Fuelab designs and builds high performance fuel systems, including brushless fuel pumps, fuel pressure regulators, filters, and surge tanks. Its online store runs on Web Shop Manager and serves racers, engine builders, and a dealer network.
About Fuelab
Fuelab is a fuel system manufacturer based in Pontoon Beach, Illinois. Its catalog covers in-line and in-tank fuel pumps, fuel pressure regulators, fuel filters, surge tank systems, and vehicle-specific diesel lift pump systems for Dodge, Ford, and GM trucks, built for drift, road racing, off-road, street and strip, and diesel performance applications.
Fuelab Success Story
Fuelab sells a technical catalog where the right part depends on horsepower, fuel type, and vehicle. The store has to help a buyer choose a fuel system, give dealers their own path to order, and keep installation and support resources close to every product.
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Fuelab sells a deep catalog of fuel pumps, regulators, filters, and complete fuel systems direct to consumers. 01
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Fuelab buyers need help sizing a fuel system to their horsepower and vehicle before they order. 02
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Fuelab supports a dealer network that needs its own login, portal, and locator. 03
What the Fuelab Store Does
The Fuelab store runs on Web Shop Manager and is organized around how buyers shop for fuel delivery: by component, by complete system, and by vehicle.
- Fuel System Selection A Select Your Fuel System tool and the Power-Flow Capacity Calculator help buyers estimate the flow rate their horsepower needs before choosing a pump.
- Dealer Program Dealers sign in through a dedicated dealer login and portal, and shoppers can find a nearby dealer with the dealer locator.
- Technical Support Resources An instructions library, product videos, troubleshooting pages, and a support ticket and RMA request form sit alongside the catalog.
Definitive Results
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