How to Build a Successful eCommerce Business: Part 3 Invest in design and performance
Mobile Design First Now that you have your eCommerce platform and a solid understanding of your target audience and market position, it’s time to design your site. As of summer 2020, roughly half of all global web traffic came from mobile devices, so choose a responsive template. Professional Design and Branding If you don’t have an existing business, you need to establish brand guidelines. A strong brand has the power to build loyalty and trust. Your brand guidelines...
How to Build a Successful eCommerce Business: Part 2 Choose an eCommerce Platform
Choose the Right Platform Starting an eCommerce business is more than just building a website and launching it. It requires ongoing maintenance and support to keep your website running. Which is why many businesses choose to build their site using an established eCommerce platform. The eCommerce platform you choose can make or break your site—literally. So find a partner with excellent customer support to troubleshoot technical issues. Here’s what to look for in an...
How to Build a Successful eCommerce Business: Part 1 Establish Your Strategy
Who This Article Series is Ideal For You want to sell aftermarket parts without the overhead of a brick and mortar store or perhaps you have a physical location but want to expand your reach and give customers the option to buy online. You don’t have the time or funds to hire a full-time development team to build a site from scratch, especially when you can leverage existing technology that’s proven to work. Additionally, you prefer to have full control over the design ,...
Web Shop Manager Statement Regarding Coronavirus (COVID-19)
Web Shop Manager Statement Regarding Coronavirus (COVID-19) Out of an abundance of caution and consideration for the health and safety of our customers and employees, Web Shop Manager would like to be completely transparent about our operational response during the COVID-19 outbreak. Here are some of the ways that Web Shop Manager is supporting our customers, employees, and communities during this difficult time. Customer Support Web Shop Manager believes that...
Brick & Mortar Retail Isn’t Dead - Here’s Why.
Brick & Mortar Retail Isn’t Dead - Here’s Why. When discussing retail models, Ecommerce and Brick & Mortar are usually pitted against each other. For several good reasons, Ecommerce tends to come out on top. But the game is changing, and rather than an either / or situation, many retailers are realising the benefits of aligning their brick and mortar retail locations with their online presence—or vice versa—finding creative ways to make them work together. On the...
Part 4: How to Build a Category Tree
Fine tuning the system: getting the most out of your category tree How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 4/4: Optimizing your tree Fine tuning the system: common issues to look out for Now that you have your basic outline for your category tree set up, let’s look at a few potential problem areas, to make sure you get maximum performance from your navigation right off the bat. Understand your...
Part 3: How to Build a Category Tree
Let’s build the tree! (Action Steps) How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 3/4: Action time! Let’s build your tree Action Steps: Building your high performance category tree Now that we have our information prepared to get the best results , let’s start building your category tree. Think of the following sections hierarchically. Your main categories will be at the top of the tree, and...
Part 2: How to Build a Category Tree
How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 2/4: Preparing your data to build your tree Now that we’ve covered some guiding principles in post 1 , let’s get your data organized for building your tree. This will be more of a challenge for larger inventories, but also of greater importance. The more products you have in store, the more essential it becomes to get that data well organized, and allow your...
April 2017 Happenings at Web Shop Manager
We've hit our stride and have been very busy with some awesome new builds, events, and improvements to the platform. In this issue: HDAW/HDAD Recap [VIDEO] April 2017 New Website Releases Payflow TLS 1.2 Endpoint Upgrade Upcoming Events WSM will be attending WSM News Presentation at Heavy Duty Aftermarket Week in Las Vegas As part of the Aftermarket Briefings, I rolled out a 2017 Roadmap to...
March 2017 Web Shop Manager talks Muse Awards, upcoming events, and new website features.
2017 started off with a bang and March has been no exception. We've got new site releases, upcoming events we'll be attending, we even won another award! In this issue: WSM Wins 2017 Muse Award New ChannelAdvisor Integration March 2017 New Website Releases New Product Enhancements Upcoming Events WSM will be attending WSM News BAK Industries Website Redesign Wins Gold Muse Award The new website for BAK industries has garnered quite a lot of...
Part 1: Four Important Factors to Know Before Building a Category Tree
How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 1/4: Four important factors to know before you start. Are you confident your Ecommerce store’s category tree is driving as many sales as it should be? Could it be losing you sales? After years of working with thousands of Ecommerce stores, we’ve found that many store owners have trouble creating effective category trees, despite the fact that a well...
Web Shop Manager At The 2017 Ultimate Callout Challenge
After having amazing success in 2016 with the first ever Ultimate Callout Challenge , the event is back. The 2017 Ultimate Callout Challenge will be hosted at Lucas Oil Raceway in Indianapolis, IN April 21st-23rd, 2017 and features drag races, sled pulls, and a truck show. An addition to the UCC event this year is the Diesel Performance Industry Expo . The DPI Expo will be one of the largest gatherings of vendors in the diesel industry. WIth a partnership between UCC...
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