Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

Web Shop Manager news index

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Content Driven eCommerce content creation, copywriting, web content management
Jul
14
2011
Content Driven eCommerce
author: Emily
Lifestyle brands and enthusiasts alike come to us at Web Shop Manager (WSM) because they are passionate about what they do and need a platform to translate that passion to fellow enthusiasts. Their dream may be to turn that hobby that keeps them up all night into a legitimate revenue stream. It is one thing to have a phenomenal eCommerce website designed for conversions, but for fellow enthusiasts, it is also incredibly important to articulate that passion in a way that helps the consumer...
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topic: News
eBridge Software and Web Shop Manager Form Partnership eBridge Integration, eBridge Software
Jul
5
2011
eBridge Software and Web Shop Manager Form Partnership
author: Emily
eBridge Software and Web Shop Manager Form Partnership to Offer Web Shop Manager eCommerce Integration and ERP Intergration to Over 40 Accounting/ERP Systems This partnership allows Web Shop Manager merchants to integrate web sales orders, update inventory and shipping details automatically to over 40 major Accounting/ERP packages. BURLINGTON, Ontario [June, 2011] – Web Shop Manager , a leading eCommerce software provider and eBridge Connections , a world leading...
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topic: News
Setting Up Google Analytics Goals
Apr
29
2011
Setting Up Google Analytics Goals
author: Normandy
Your new ecommerce website is attracting visitors in droves and you are getting more sales than you ever did before. This will keep you busy for a while, but eventually you will want to raise the bar even more. You can always increase your marketing budget to try and bring more visitors to your site, but what if you can just get more sales from the visitors that are already there? The more information that you can gather from the visitors of your site, the more you can make your...
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topic: News
Your Web Shop Manager Site
Mar
22
2011
Your Web Shop Manager Site
author: Normandy
Using Google Analytics Information is power, and with the astonishing amount of information that you can get from a Google Analytics account you will start making better decisions for your company’s website. The purpose of using Google Analytics is to observe your website’s traffic, monitor your site’s goals as well as your shopping funnel, track your email campaigns, banner ads and social media efforts, create customized reports and dashboards and so much more! If...
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topic: News
ADP Lightspeed eCommerce Data Integration adp lightspeed
Feb
24
2011
ADP Lightspeed eCommerce Data Integration
author: Emily
ADP Lightspeed is an Order Inventory management and processing system. Used to take orders and monitor physical inventory. From www.adplightspeed.com “ADP Lightspeed dealer software products help dealers maximize: parts inventory control, business processes, sales management control, service management control, rental management, Customer Relationship Management (CRM) and dealer profitability.” ADP Lightspeed is not the first third party software provider that Web Shop...
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topic: News
Increase External Links link building, backlinks, pagerank, building links, increasing google pr
Jan
21
2011
Increase External Links
author: Emily
In a nutshell PageRank, often referred to as Google PR, is Google’s way of determining the “importance” of a web page by looking at what pages are linking to it, or the quantity of backlinks.  PageRank is defined by a scale of 0 to 10 with 10 being the highest possible score. Google PageRank determines the position of your eCommerce website on the Search Engine Results Pages (SERPS). PageRank is based on a complicated algorithm, with importance weighted on backlinks....
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topic: News
Product Options with Inventory inventory management, product inventory management, inventory management software
Dec
28
2010
Product Options with Inventory
author: Emily
Web Shop Manager™ (WSM) is introducing a new Product Inventory Management system that works in conjunction with Product Options that our eCommerce clients are already familiar with. Product Options with Inventory can be used for Inventory Management when there are 10 red-small t-shirts, and 12 red-mediums. Assigning inventory levels to these configurations will ensure that your customer will not be able to order more than you have on hand.  In addition, you can use this system to...
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topic: News
Updated Catalog View & Product View
Dec
22
2010
Updated Catalog View & Product View
author: Emily
The Best eCommerce Catalog & Product Pages Web Shop Manager™ (WSM) has released version 3.3.3 with some exciting changes to the Catalog and Product page views. You may have already noticed some subtle differences around your eCommerce website. The recent enhancements include: Enhanced Catalog Layout A new option has been added to the System>Configuration>Catalog tab. When “Enhanced Catalog Layout” is enabled, additional information regarding Categories...
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topic: News
Automotive eCommerce - Evolving With The Aftermarket
Nov
19
2010
Automotive eCommerce - Evolving With The Aftermarket
author: Dustin
  Having been involved with Automotive eCommerce websites since the mid 90's, we have seen the growth of technology for the automotive aftermarket industry first hand and have become automotive eCommerce specialists in the process. It is amazing to see the growth in involvement of the internet surrounding a field where most people are restoring vintage rides and avoiding technology for the sake of simplicity and nostalgia. On the other end of the spectrum, newer vehicles have...
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topic: News
Simple Content Management System
Sep
13
2010
Simple Content Management System
author: Emily
Managing 10s, 100s, or 1000s of products from one intuitive dashboard has always been what Web Shop Manager™ (WSM) has offered to our clients .  From that simple idea, we continue to improve WSM ( eCommerce CMS ) based on client and staff feedback and suggestions. Listening to those recent suggestions we have added a simpler product update feature that will save time, and just makes good sense. The new easy to use Content Management System enhancements come in the...
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topic: News
How To Make A Photo Slideshow
Sep
2
2010
How To Make A Photo Slideshow
author: Emily
Creating Slideshows Easily Creating slideshows for your eCommerce site pages or home page is incredibly simple using Web Shop Manager™ (WSM) as your content management system (eCommerce CMS). Photo slideshows can be used in a variety of ways to get the attention of site visitors and emphasize special features of the eCommerce site. For instance, a photo slide show can be used to showcase a new product, or a popular one.  A slideshow located above the fold (shown...
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topic: News
Increase Number of Repeat Visitors
Jul
6
2010
Increase Number of Repeat Visitors
author: Dustin
Internet Marketing often focuses on increasing web traffic, and providing enough information to help customers convert (make a purchase), however what many fail to realize is that it takes multiple touch points with each site visitor to establish credibility, earn their trust, and capture the sale. Therefore, increasing the number of repeat visitors vs. first time visitors is imperative to increasing the bottom line. Make your Website Sticky In addition to multiple touch...
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topic: News

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert