Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google will rank your site. The saying “content is king” still stands strong and as the world moves away from print copy, the content you produce on your website becomes more and more important and valuable.
Providing your customers with great content is a way for you to connect with them in ways that are more personal than traditional sales emails and promotional offers. People want to see businesses as more than just corporations without a face. Companies go through a lot of trouble and money to make their brand seem approachable and friendly. Whether it is through making their sales staff seem friendly and easy to work with or bringing their brand to life like Geico’s smooth talking gecko. Whatever you choose to do, great content should be at the forefront so that your customers know exactly what you’re about and willing to communicate with them about any of their concerns.
Whenever you publish content to your website you have to make sure that it will hit home with your readers and that above all, it is helping them. Your published content should be viewed as a marketing message but is personable as well so that it doesn’t distance your audience. You should give advice in a friendly and approachable way and always offer the best solution to possible problems. Make sure you are writing and targeting the correct market and invest some time into researching who is visiting your site and how they are getting there before writing your content.By: Dana Nevins
Outpace your competition in 2017 with our eCommerce Success Guide featuring the latest trends and free marketing success tips.