Automotive eCommerce Platform | Aftermarket Native YMM + ACES/PIES | WSM

Web Shop Manager:
#1 Automotive eCommerce
Platform

Native YMM shopping, ACES/PIES-ready data, and B2B/B2C support—built for aftermarket parts catalog complexity.

See how WSM supports B2B, B2C, manufacturers, and retailers —
on one automotive-first platform.

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Kingshocks Offroad Homepage with Year Make Model Search
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KT Performance Homepage with Native Year Make Model fitment

Great Brands Trust Web Shop Manager

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Catalog & Fitment Data Built for Automotive eCommerce

ACES/PIES-ready structure and fitment-first catalog workflows designed for scale—so shoppers find the right part fast and you avoid data headaches.

High-Performance Design That Converts Fitment Shoppers

See automotive storefronts built for speed, discovery, and compatibility confidence—designed to increase conversion and reduce returns.

Talk to an Automotive eCommerce Expert

Get real guidance on fitment-first UX, catalog complexity, migrations, and B2B/B2C workflows. We’ll help you map the right plan.

The Platform Built for Fitment-Based Commerce

Most platforms weren’t designed for automotive complexity. WSM is—so you can spend less time
fighting your tech stack and more time growing sales.

  • Native Fitment Shopping (YMM)

    Give shoppers confidence with Year-Make-Model search and fitment-aware
    navigation that reduces returns and increases conversions.

  • ACES/PIES & Catalog Readiness

    Support aftermarket data standards and the realities of large catalogs—
    attributes, variations, supersessions, and frequent updates.

  • PartsLogic Search & Discovery

    Search engineered for automotive shoppers: smarter results, better
    filters, and easier product finding across big inventories.

  • B2B + B2C in One Platform

    Run consumer sales and trade accounts from the same foundation—
    pricing rules, permissions, and workflows included.

  • Headless / API-First Architecture

    Modern commerce flexibility for integrations, performance, and
    custom experiences—without locking you into a rigid template.

  • SEO & Performance Foundation

    Speed, structure, and technical readiness that supports category
    growth, long-tail fitment queries, and scalable content.

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Solutions Built for Automotive Catalog Complexity

Whether you sell to consumers, dealers, shops, or distributors, Web Shop Manager helps you launch faster, manage fitment data
confidently, and scale revenue with an automotive-first platform.

Your Technology Partner

More Than a Platform, A Technical Extension of Your Team. You know the automotive industry; we know the code that sells parts. As the architect of high-performance automotive eCommerce solutions, we build scalable digital storefronts that grow with your business.

Some Number About Us

25+ Years

helping automotive businesses sell online with confidence

$400M+

in online sales powered through WSM storefronts

4.98/5.0

average satisfaction rating from customers

99.95%

Uptime platform reliability built for always-on selling

Steps to Elevate your Business

1

Free Audit: We analyze your current parts data and site.

2

Custom Blueprint: We show you the exact growth roadmap.

3

Seamless Migration: We handle the heavy lifting while you keep selling.

Automotive eCommerce Guides & Growth Playbooks

2026 Automotive eCommerce Growth Blueprint

Automotive eCommerce is accelerating—fitment-first roadmap for growth: improve discovery, reduce returns, and scale catalogs with ACES/PIES-ready strategy—built for automotive brands and retailers.

Download 2026 Roadmap

The Automotive eCommerce Playbook: Crawl → Walk → Run

Stop guessing. A phased roadmap to improve catalog structure, YMM fitment shopping, SEO, and conversion—built for aftermarket parts businesses scaling online.

Accelerate Growth

Questions We Hear All the Time

Everything You Need to Know

Yes—WSM is designed for fitment-based selling with native Year-Make-Model shopping and support for aftermarket catalog realities.

We support automotive catalog structure and workflows that align with ACES/PIES-driven catalogs, attributes, and ongoing updates.

Yes. Many customers run consumer storefronts and trade accounts together with account logins, pricing rules, and permissions.

Generic platforms typically require multiple plugins and workarounds for fitment, search, and catalog complexity. WSM is built around those needs from the start.

Yes. We help move catalogs, content, and SEO-critical elements with a structured migration plan that reduces risk.

Yes. We build conversion-focused automotive storefronts and can tailor UX, templates, and integrations around your business.

WSM supports a modern, API-first approach so you can integrate with the tools you need and build flexible front-end experiences.

Ready to See WSM on Your Aftermarket Catalog?

Get a walkthrough of fitment-first shopping, PartsLogic search, and the tools built for automotive catalog complexity.
We’ll show you what’s possible—and what it takes to migrate cleanly.

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Stay ahead with updates from Web Shop Manager—platform releases, eCommerce tips for fitment-based parts catalogs, and strategies that help aftermarket brands and retailers grow online.

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Let’s talk automotive eCommerce

Speak with an aftermarket eCommerce specialist about your parts catalog, fitment needs, and integrations—before you commit to anything.