eCommerce and other types of businesses that are focused heavily on the internet and all of its applications are extremely fast moving by nature. Technologies and ideas are constantly being developed, and subsequently replacing previous standards in functionality. It’s a fast paced environment, and as an online business owner it is your responsibility to avoid being left behind. Every once in a while it’s a good idea to give your website a site revamp; whether it’s a complete redesign from the ground up, or a few tweaks here and there to make it a more modern web design. This may seem like an unnecessary use of time and resources, but in the long run it may give you just the boost you need.
Technologies and industry standards are constantly changing. A universal truth in any business venture is that you can’t allow yourself to appear to be behind the times. This is even more crucial nowadays, with people being able to browse the internet and find your competition so easily. A website designed ten years ago might have been revolutionary and terrifically advanced at the time, but would appear outdated and bland when held to today’s standards. An eCommerce business venture is never a case of “set it and forget it,” it needs to be improved and expanded just like every other business in every other industry and the best way to do this is through a website revamp.
Even in regards to the visual aspect of a website, new technologies allow designers to constantly improve the quality of their work. Color gradients, advanced shading and blending, and more detailed logos are all things that would not have been possible a decade ago. A visually dynamic design can work wonders for the success of your growing e-business, don’t underestimate the extent to which people are affected by aesthetics.
Always try to make the layout of your website as user friendly as possible. This is a multifaceted subject, as there are a variety of things you can do to make your site enjoyable to visit. Picking a design with complimentary colors that fit with the theme of the industry you’re involved in is a good first step. There’s a reason a large percentage of automotive eCommerce websites use a lot of strong colors; such as red, silver, and black. However, these colors would be a bad choice for a spa, or any company that would benefit from a more relaxed and soothing vibe. Colors play a huge role subconsciously in the way people feel about what they’re looking at, so don’t just pick your favorite colors. Do some research!
Arguably the most important aspect in design catered to the user is the way the navigation is set up on your site. We’ve all ended up on pages with hard to understand drop down menus and an even harder to understand layout. With any online venture, your goal is to keep people on your website, and this is accomplished through top of the line functionality. If your site isn’t easy to understand on a first time visit, take the opportunity of a revamp to alleviate those problems. Businesses live and die based on perceptions of the public, so at the very least a site revamp will give the impression that the company is successful and can be trusted.
Outpace your competition in 2017 with our eCommerce Success Guide featuring the latest trends and free marketing success tips.