In the world of eCommerce, the faster you can get a customer through the checkout process, the better. As a part of Web Shop Manager’s (WSM) never ending quest to provide our clients with the most powerful applications and effective eCommerce solutions, we are now offering support of the PayPal Express Checkout feature! PayPal Express Checkout has been increasing users' PayPal conversions by 18%!
But what exactly can PayPal Express do for you? Well, in a few words:
Step 1: Unlike PayPal Standard which is traditionally embedded as a payment option in the merchant's checkout, PayPal Express Checkout is initiated within the shopping cart via the familiar PayPal logo. The customer simply clicks this logo and is taken to their PayPal account info, which can be edited of course.
Step 2: The buyer logs into his or her PayPal account and selects the default shipping address listed in their account information (so they don’t have to enter it at checkout) and default funding for the purchase. Both of these can easily be changed by the buyer if they wish.
Step 3: The buyer is then taken to confirm the checkout on your website to complete the transaction, and that’s it! Just like that, the user has completed the checkout process without even taking their credit card out and the order has been sent your way.
Yes! No matter what industry you’re involved in, the online selling market is probably pretty competitive. That’s just the reality of the world we live in today, and as a result it has become crucial to offer customers the best user experience you can. There are 2 primary reasons that PayPal Express Checkout is beneficial to any eCommerce website:
Get Started with PayPal Express Checkout Today!
Contact us today for more information on how PayPal Express can be implemented on your site, and start selling like never before!By: Dana Nevins
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