April Newsletter of events, new website releases, and product enhancements
We've hit our stride and have been very busy with some awesome new builds, events, and improvements to the platform.
In this issue:
- HDAW/HDAD Recap [VIDEO]
- April 2017 New Website Releases
- Payflow TLS 1.2 Endpoint Upgrade
- Upcoming Events WSM will be attending
Presentation at Heavy Duty Aftermarket Week in Las Vegas
As part of the Aftermarket Briefings, I rolled out a 2017 Roadmap to eCommerce Success, how to get started, building on what's working well, participating in niche and local eCommerce, and building a successful eCatalog.
Watch the full video here.
Here are four takaways:
- Find your sweet spot or niche then nurture your ideal customers
- Products are commodities, you must provide real value
- Solve pre-purchase problems to build high converting brand loyalty
- Build an army of loyal customers that trust your brand, maximize lifetime value
New Site Release
April 2017 New eCommerce Website Release - Royalty Core
Royalty Core came to us for an overhaul of a 6 year old site and to increase online revenue. Currently 50% of sales come from online and it is not responsive. They retained us for the data work and design capabilities as well as the YMM functionality. We launched their site 110 days from signing.
Additional featured March websites:
Ultimate Callout Challenge
Web Shop Manager will be onsite to speak with vendors and customers face-to-face. Emailkris@webshopmanager.com to setup a time to chat.
2017 ACPN Knowledge Exchange
ACPN will be held April 23rd – 26th in Kansas City, MO. Web Shop Manager will be in attendance and exhibiting at the show, email me at firstname.lastname@example.org to setup a time to meet.
The Automotive Content Professionals Network conference provides a unique opportunity to learn, share best practices, network with peers, and interact with service providers in the content management space.
Payflow TLS 1.2 Endpoint Ppgrade
Security and safety are top priorities for PayPal, but being a good partner to you is equally important. We announced last year our plans to strengthen our Payflow integration as part of a broader infrastructure security initiative. We’re now sharing more details with you.
In preparation for the upgrade, you’ll be able to test your integration in the Payflow Pilot environment after February 15, 2017. We strongly encourage you to adjust your configuration and test your integration prior to the Payflow Production upgrade currently scheduled starting after June 30, 2017.