What Gains More E-Commerce Sales? Multi-tasking or Single-tasking?

When it comes to growing sales we all know that the goal is to be as productive as possible. And many ecommerce professional consultants turn to multi-tasking to ensure they stay on target.

But, this can make you wonder, should you really be focused on completing multiple tasks at one time when trying to gain more conversions?

Here we look at the pros and cons of taking on a single task versus many, and how to find the balance that will grow sales.

Make multitasking work for you


The goal when multi-tasking is to get more done in fewer minutes. By overlapping e-commerce projects, you free up time that can be used for other tasks.

Plus, when you pair dreaded jobs with ones that you actually enjoy doing, you’ll find that procrastination drops and productivity rises.

However, there are a few downfalls to consider when it comes to multi-tasking:

  • #1: It’s easier to miss important aspects of one project when your brain is working on three at a time.

  • #2: You still break up the percentage of effort per project. For example, if you’re working on two projects at a time, you’ll give each of them 50% of your attention – not 100%.

  • #3: It’s easier to become exhausted when spreading yourself thin, and this can take a toll on your work.


Single-tasking is when your mind and body are focused on the same task. And some jobs will never be satisfactory when you pair them with other pieces of work on your pile.

You’ll find that projects done with the single-task mind will be well thought out and have a creative edge.

But, there are still a few hiccups when it comes to the single-tasking lifestyle:

  • #1: People tend to waste more time dwelling on unimportant areas because they're entirely focused on one thing. Basically, you start splitting hairs and in the end over things that don’t really matter.

  • #2: It's easier to get burned out when performing single jobs over an extended period of time.

A third option

In the end, both multi and single tasking can be beneficial – but it’s all about the projects you’re currently working on.

There is another method called "serial tasking" and it might just be the most productive way to accomplish that work that gets you more sales.

With serial tasking, you can work on multiple shopping projects throughout the day, and give each of them 100% of your time and attention. The difference is that you'll be blocking out smaller increments of time anywhere from thirty minutes to an hour and a half to focus on a task.

You’re less likely to get burned out, and you’ll be giving yourself enough time to get into the grit of the project without spending hours on what font to use.

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert