Klaviyo Email & SMS for Saleor
Saleor ships an official open-source Klaviyo app that streams four commerce events to power your flows. Web Shop Manager operates, configures, and extends it for you.
Saleor ships an official, open-source Klaviyo app as part of its integration catalog. The app sends four Saleor commerce events to Klaviyo: CUSTOMER_CREATED, ORDER_CREATED, ORDER_FULLY_PAID, and FULFILLMENT_CREATED. Each event maps to a configurable Klaviyo metric, and Klaviyo handles channel selection from there: a single event can trigger an email, an SMS, or both depending on how your flows are configured. Web Shop Manager operates, configures, and extends that official app for you so your marketing team gets live commerce events in Klaviyo without self-hosting anything.
What Saleor’s Klaviyo app streams
The official Saleor Klaviyo app is built around four commerce events it sends to your Klaviyo account:
- CUSTOMER_CREATED: fires when a new account is created, letting you trigger a welcome series or onboarding flow in Klaviyo.
- ORDER_CREATED: fires at order placement, the starting point for order-confirmation and cross-sell flows.
- ORDER_FULLY_PAID: fires when payment clears, useful for triggering fulfillment-update or loyalty flows.
- FULFILLMENT_CREATED: fires when a shipment is created, the trigger for shipping-confirmation messages.
Each event maps to a configurable Klaviyo metric in your account, so you can rename and route events to match your existing flow structure. Web Shop Manager configures those mappings as part of deploying the app.
Does Saleor have an official Klaviyo integration?
Yes. Saleor publishes a first-party, open-source Klaviyo app in its official integration catalog. It is maintained by Saleor and available on GitHub. Web Shop Manager operates, configures, and extends this official app for you as part of running your store on Saleor. You do not need to deploy or maintain the app yourself.
How does Klaviyo handle email versus SMS from Saleor events?
Saleor delivers the event; Klaviyo decides the channel. The Saleor Klaviyo app streams the four events above to your Klaviyo account as metrics. Inside Klaviyo flows, your team configures which channel responds to each metric, email, SMS, or both, and under what conditions. No changes are needed on the Saleor side to switch a trigger from email to SMS; that logic lives entirely in Klaviyo.
For parts merchants, this separation is useful. A FULFILLMENT_CREATED event can send an email shipping confirmation to one customer segment and an SMS alert to another, all configured inside Klaviyo without touching your Saleor build.
How do you add Klaviyo to a Saleor store?
With a self-hosted Saleor build, the App Store is Cloud-only, so you would deploy, host, secure, configure, and maintain the official Klaviyo app yourself, then keep it current as Saleor and the app update. Web Shop Manager removes that work. When you run Saleor through WSM, the Klaviyo app is deployed and operated for you. We connect it to your Klaviyo account, configure the event mappings to match your flow structure, and handle ongoing API updates.
Official Klaviyo app vs. WSM-operated Klaviyo integration
| Official Saleor Klaviyo app | WSM-operated Klaviyo integration |
|---|---|
| First-party open-source Saleor app | Deployed, configured, and operated by WSM |
| Sends Saleor commerce events to Klaviyo | WSM maps events to the merchant’s Klaviyo flow structure |
| You host, secure, configure, and maintain it yourself | WSM handles deployment, hosting, monitoring, support, and updates |
| Klaviyo manages email and SMS flows | WSM makes sure Saleor events reach Klaviyo correctly |
| Good technical foundation | Practical path for merchants who want Klaviyo without owning the app operations |
Operated for you
You do not stand this up or maintain it yourself. We deploy Saleor’s official Klaviyo app, connect it to your Klaviyo account, configure event mappings, keep it current as Saleor and the app evolve, and support it as part of operating your Headless / API-First Commerce environment. Klaviyo pairs with our Mailchimp Integration for teams running both, and draws on the same Saleor events that feed our Segment Integration and Google Analytics Integration. It runs on the Operational Integrations & Automation layer, feeds Analytics & Tracking Readiness, and carries the same attention to Security, Reliability & Platform Trust. See the Saleor Integrations hub for the full catalog. To discuss how Klaviyo fits into your Saleor architecture, request a Saleor Architecture Review.
Frequently asked questions
Practical questions about Klaviyo Email & SMS for Saleor.
No, and we are clear about that. Klaviyo is Saleor’s official open-source app. What Web Shop Manager provides is operating it for you: we deploy, configure, maintain, and support the official app so you do not have to self-host it.
You can. Open-source Saleor’s App Store is Cloud-only, so on a self-hosted Saleor you would deploy, host, secure, configure, and maintain the app yourself and keep it current over time. Web Shop Manager takes that work off your plate and runs it for you.
Yes. Klaviyo is the sending platform for both email and SMS campaigns and automated flows. The Saleor integration streams your store’s commerce events to Klaviyo so those flows fire on real shopper activity.
No. Email and SMS templates are built and managed inside Klaviyo, which is the marketing platform. The integration connects Saleor to Klaviyo; it does not add a separate email-template editor to your storefront or admin.
No. Web Shop Manager deploys the official Klaviyo app, connects it to your Klaviyo account, keeps it current, and supports it as part of operating your commerce on Saleor.
See it running on Saleor
Web Shop Manager builds, deploys, and operates this integration on a real, open, headless Saleor commerce core.