Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

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10 Ways to Drive Buyers to your Brick and Mortar Store
10 Ways to Drive Buyers to your Brick and Mortar Store
author: Chris
For a brick and mortar auto parts store owner the internet can be seen as a threat or used as an advantage for more business. About 80% of customers research products online, but 75% of them still prefer to buy in-store. Here are 10 ways you can position your website to turn online searches into in-store customers. 1. Quality Content for Locals Create high quality content on your website, but make sure it includes local search terms. The key is to show up in local search results for...
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10 Steps to Perfect Product Merchandising in e-Commerce
10 Steps to Perfect Product Merchandising in e-Commerce
author: Chris
Product merchandising for e-Commerce is as, or possibly more, important than brick and mortar merchandising.  Not only must you display your products in a clean, clear image, it must interest and entice your customers enough for them to make a purchase. These 10 steps help answer the basic questions your customer has about product merchandising: what will this product do for me? This question includes roadblocks in your customer’s mind about your product: does it work with the...
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5 Digital Marketing Trends That You Should Act On
5 Digital Marketing Trends That You Should Act On
author: Merylee
Website marketing is all about using the broad fundamentals of traditional marketing strategies -- engagement, interpretation, and adaptation. Web analytics tools have made it easier to gather data and make that data work for your business, so it's just a matter of knowing what to do with the information that's at your fingertips. Below are five trends in digital marketing that have become keys to success online today. These trends should be considered pointers on how you can make the...
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Owned, Paid, and Earned Website Marketing - What You Need to Know
Owned, Paid, and Earned Website Marketing - What You Need to Know
author: Merylee
Marketing your ecommerce business on the web can be a real challenge, especially since it may be difficult figuring out how to start and where. Knowing both the how and the where can get your business off to a good start, or help unlock the full potential of your online business. There are three basic kinds of website marketing strategy that ebusinesses need to master: Owned Paid for Earned Let's look at all three and what they mean for your business. Website...
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7 Tips for Creating an eCommerce Website that Earns Loyal Customers
7 Tips for Creating an eCommerce Website that Earns Loyal Customers
author: Merylee
If you're running an eCommerce business, your long term success relies on building brand loyalty and a solid customer base. These are the people who will keep coming back to you for their needs and will also recommend you to friends and family members. Establishing this sense of brand loyalty can be difficult early on, however, and sometimes there are no second chances when it comes to creating repeat business . Here are seven tips that will help you generate return customers and build...
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5 Tips for DIY SEO: Search Engine Optimization on a Budget
5 Tips for DIY SEO: Search Engine Optimization on a Budget
author: Merylee
Search engine optimization (SEO) can mean the difference between getting found on Google and getting lost in the vast information landscape of the internet. If you're a small eCommerce business, having an cost effective SEO campaign is crucial for getting a good start, but you may be intimidated by selecting and hiring a professional firm to handle your SEO duties. Thankfully there are a few things that you can do on your own for free that can help improve your site's SEO. Here are five...
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5 Tips for Effective eCommerce Blogging and Content Development
5 Tips for Effective eCommerce Blogging and Content Development
author: Merylee
One of the most common pitfalls of blogging for eCommerce businesses is sheer blandness. Many blogs become dumping grounds for press releases, reports, and minor bits of news without any sense of personality or purpose. It's content without a reader in mind, and who wants to read that? Even if you are a corporate brand, your blog needs to provide some sense of your business’s voice and vision. That's why it's important to consider what makes certain blogs successful and (more...
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10 Reasons Why Your eCommerce Website Should Use Responsive Design
10 Reasons Why Your eCommerce Website Should Use Responsive Design
author: Merylee
Studies indicate that more and more people will be accessing the web through their smart phones and tablets than through their desktops or laptops. Given this trend, businesses now have to make an important decision to remain competitive: create a separate mobile website or develop a responsive design? If you're unfamiliar with the term, responsive website design (RWD) refers to how a site adapts to the width of a device's screen. That means that a single site can be viewed on all...
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Google Analytics eCommerce Tracking - Traffic, Events, Conversions, and Other Goals
Google Analytics eCommerce Tracking - Traffic, Events, Conversions, and Other Goals
author: Merylee
If you want to find out how well your eCommerce website is performing, you need to track your numbers. Looking at your search engine rank and your traffic isn't enough, though. You need to consider your conversion rate , how those conversions are coming through your website, and how you can gear your site toward increasing conversions. One of the great things about Google Analytics is that it can help you do more than just track standard website traffic numbers. There are tools in...
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4 Tips for Revamping Your eCommerce Website
4 Tips for Revamping Your eCommerce Website
author: Merylee
If you're looking to improve your current eCommerce website , it's important that you take time to figure out exactly what needs to be changed and how these changes can be properly implemented. This process isn't something you should rush into. Rushing to a launch a new and improved version of your online store can lead to more headaches down the line (and possibly another relaunch), yet many online business owners have trouble knowing exactly how to start and where to focus their energy....
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The Changing Landscape of Marketing
The Changing Landscape of Marketing
author: Merylee
It should come as no surprise that the web has completely changed the way that marketing works. Old strategies no longer apply in a world that is interconnected. In fact, new companies that try to apply old marketing strategies will most likely fail, especially small businesses. Let's take a look at the the changing marketing landscape and compare it to marketing in the Internet Age . We'll also explain why this change is a good thing for your business. "Broadcast" Marketing - How...
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Creating Marketing Videos for Your Website Marketing Strategy
Creating Marketing Videos for Your Website Marketing Strategy
author: Merylee
If you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos say a lot about your eCommerce business and the products and services you offer, but if made right your marketing videos can be a tremendous asset to your overall website marketing strategy. As many business owners find, creating marketing videos is easier said than done. I'm sure we've all seen...
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BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert