American Toppers

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American Toppers

American Toppers

is a motivated company committed to excellence in product knowledge, product quality, and customer service. They believe that lack of knowledge and poor product quality lead to unsatisfied customers. They have dedicated all of their efforts to finding the best possible products at the least cost.

Launch» American Toppers

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What We Did

  • Web Design
  • Web Hosting
  • eCommerce
  • CMS
product extended description


American Toppers is a full service truck automotive parts & accessories seller and installer. Putting 100% of their efforts into providing the highest quality customer service means that you’ll always be in good hands at American Toppers. They have an absolutely enormous inventory including everything from air filters to wiper blades by the top brands in the industry.

Project Overview/Challenge

One of the main challenges presented to the team at WDS in regards to the American Toppers project was implementing a way for potential customers to browse their huge selection of truck parts & accessories quickly and with ease. In addition, the entire site needed to be modernized in order to present a user interface that could be navigated easily and generate conversions.


Website Design, Web Designers, Web Hosting, Content Management System, Search Engine Optimization/p>


Since the launch of their new website, American Toppers has seen a huge increase in not only traffic, but the amount of visitors staying on their site instead of clicking the back button. Having a website design that is centered around the user is the best way to keep people on your page and not looking elsewhere for what they need. The year make model lookup that is included in the back end of WSM has made it extremely easy for visitors to find exactly what they’re looking for without any frustrating searching.