King Shocks Success Story:
eCommerce Redesign That Increased Sales
King Shocks runs a fitment-first catalog on Web Shop Manager: shoppers find the kit built for their vehicle, then build a quote or find a King dealer.
The store and its buyers
King Off-Road Racing Shocks builds race-developed shocks, coilovers, bump stops and air shocks for trucks, SUVs and UTVs. Its kits are tuned for specific vehicles, and it sells through a dealer network in the US and abroad as well as direct.
- Kits are vehicle-specific. An OEM performance kit is tuned for one platform, so a shopper has to start from the vehicle.
- Many kits are sold by call or through a dealer. Pricing and availability often need a conversation, not a checkout button.
- A worldwide dealer network. Buyers need to find a King dealer near them, in the US and abroad.
What we built for King
The King store works as a fitment-first catalog that hands buyers to a quote or a dealer.
Find parts for your vehicle
- A year, make and model selector sits under the main menu on every page.
- The catalog is split by use (OEM Performance, Off-Road, UTV, Bumpstop, Air Shocks, Springs) and then by vehicle make, with fitment-specific and universal parts labeled.
Quote instead of cart
- The header carries My Quote in place of a cart, and kit pages show a call-for-availability line with the phone number.
- Kit pages carry the full feature list, adjuster details, shipping notes and instructions.
Where to buy
- A locator with Local Dealers and Online Dealers tabs, ZIP code or address search and a map.
- Country search covers dealers outside the US, and a sign-up link brings new dealers in.
What King shoppers see today
A shopper picks the vehicle, lands on the kits built for it, then either builds a quote or opens the locator to find a dealer.
Screenshots taken on kingshocks.com on October 8, 2026. No order was placed.
Why it works
A shock kit is a high-ticket, exact-fit purchase that often goes through a dealer or installer. Leading with the vehicle, labeling fitment, and ending in a quote or a dealer match fits how King actually sells.
The same tools for your catalog
Vehicle search, quote-based ordering and dealer locators run on Web Shop Manager stores today. Talk to us or see more of our work.
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