Dana Nevins


Dana Nevins is the Founder and CEO of Web Shop Manager, the world’s leading eCommerce provider for the automotive industry and other markets with complex product catalogs.

Frustrated with the online business limitations of the ‘90’s, Dana envisioned a tool which could handle the complexity of the emerging DIY automotive market and allow his clients to directly manage their own website with ease. As a “car guy” himself and a self-taught programmer, he embraced the challenge of building an eCommerce platform from scratch for the automotive industry. This would also include a robust user driven content management system focused around rich content such as how-to guides, informational articles and user vehicle gallery with classifieds feature. Web Shop Manager as it would come to be known was one of the first eCommerce platforms to embrace user-generated content as a means to drive online traffic and sales.

Dana, a tech-entrepreneur for nearly 20 years, currently serves as an advisor to multiple tech companies and educational organizations. Under his strategic leadership Web Shop Manager has won numerous awards including SDBJ Fastest Growing Companies, website design and customer service. As his business transforms the automotive eCommerce industry, Dana’s forward thinking is paving the way for the future of online business. He has spoken at multiple internet commerce events, produces webinars on the subject, and is always interested in learning about new opportunities.

Paulette Palladino

Director of Client Success

As the Director of Operations, Paulette Palladino manages the team responsible for maintaining our relationships with our clients. Possessing a long history of the world where technology and training collide, Paulette uses her 25+ years of customer service skills and work ethic to ensure that functional methods are implemented effectively, efficiently, and simply.

Amongst the many hats she wears each day are the upkeep and maintenance of our internal systems, constant improvement of our company infrastructure and workflow, and ensuring the satisfaction and growth of our customer base. Not content to merely understand the intricacies and inner workings of our systems’ structures, Paulette embodies the philosophy of "teaching a man to fish" by assiduously notating and recording the solutions to every bump encountered to ease all future occurrences.

Paulette's background includes a Bachelor of Science in Technology with an emphasis on Business Administration and Computer Applications; Building a training lab from the ground up, including all hardware, software and training materials; Developing training materials and supporting seminars for multiple companies that increased retention rates by 10-20%; Two years of leadership volunteer work which included mentoring future leaders, and orchestration of FPU (Financial Peace University) courses.

Tom Dorosewicz


Tom serves on a number of advisory boards of San Diego and Orange County companies. Since 2001 he has also been an active member and a former Chairman of the Chairmen’s RoundTable, a non-profit volunteer organization which provides San Diego companies found at a strategic crossroads an executive mentorship- at no cost- to meet their personal and professional objectives. He is also a frequent guest lecturer at San Diego State University and Cal State San Marcos.

Tom is the Founder & CEO of Whitestone TEC, a cloud based eCommerce solution provider he started in 2001, where he continues to drives the strategic vision for the company and oversees company operations.

Prior to Whitestone TEC, he was CEO of Island Pacific, an AMEX listed global provider of multi-channel retail software solutions. He has also served as President of ecVision, a provider of global supply-chain management applications, and VP of eBusiness at Lockheed Martin where he pioneered, developed and implemented the company’s eBusiness initiative.

Tom holds a Bachelor of Science degree in Consumer Economics from the University of Maryland.