SEMA Data ACES & PIES Integration

Web Shop Manager + SEMA Data: ACES & PIES Product Data, Ready to Sell

In the automotive industry, a website can only perform as well as the data behind it — categorization, product filters, Year/Make/Model lookup, and fitment all depend on it. Web Shop Manager integrates seamlessly with SEMA Data (formerly SEMA Data Co-op), giving you turnkey access to industry-standard ACES & PIES product data from 650+ brands and 4.5 million part numbers, trusted by 4,750+ resellers — and saving thousands of hours of manual data work.

How the SEMA Data Integration Works

Web Shop Manager connects directly to SEMA Data’s Product Information Management System (PIMS), so your catalog stays validated and current without manual upkeep:

1. Connect your SEMA Data brands — choose the brands and product lines you carry from SEMA Data’s 650+ manufacturer network.
2. We normalize and import — Web Shop Manager ingests SEMA Data’s ACES/PIES content (pricing, descriptions, feature points, images, weights, and dimensions) and maps every part to the right vehicle applications.
3. Your store goes live — products appear with full Year/Make/Model fitment and PartsLogic search, ready to sell to the exact vehicles they fit.
4. Stay in sync — direct PIMS synchronization keeps your data validated and up to date, so you’re never selling discontinued or mispriced parts.

What’s Included in SEMA Data

• 650+ brands from the SEMA Data manufacturer network
• 4.5 million+ part numbers with precise vehicle fitment
• Direct PIMS synchronization — validated, up-to-date data with minimal effort
• Full ACES & PIES content — pricing, descriptions, feature points, images, weights & dimensions

Achieve Data Excellence with SDC PIMS Integration

To truly maximize the value of the SEMA Data repository, our platform connects directly to SEMA Data’s Product Information Management System (PIMS), allowing your product data to remain validated and up-to-date with minimal effort. This direct synchronization is key to achieving a high SEMA Data Scorecard rating — a vital metric for every brand.

By partnering with us, manufacturers position their business to consistently maintain the Gold or Platinum data standard that top resellers expect, while resellers gain confidence that the parts they list will always fit the customer’s vehicle. For our manufacturing partners, we also have a dedicated resource on our Manufacturer Solutions page.

Full ACES & PIES Compliance Is Built In

SEMA Data’s commitment to the ACES and PIES standards forms the bedrock of accuracy for the entire automotive aftermarket. Our platform is engineered to align seamlessly with these standardized data formats, ensuring that whether you are sharing data (as a manufacturer) or importing it (as a reseller), your product listings are always precise and ready for market. Learn more on our dedicated ACES & PIES Data Standards page.

Built to Scale

Web Shop Manager is purpose-built for data-heavy automotive catalogs, comfortably handling stores that grow to 200,000–400,000 SKUs with millions of vehicle applications — without slowing down search or checkout.

Ready for Google Shopping

Web Shop Manager automatically generates a Google-ready product feed from your SEMA Data catalog. Connect it to Google Merchant Center and you’re ready to advertise in Google Shopping — turning clean, fitment-accurate data into qualified traffic and sales.

Why Retailers Choose Web Shop Manager + SEMA Data

• Eliminate manual updates — direct PIMS sync keeps data current and compliant.
• Fewer errors and returns — accurate fitment means customers get the right part the first time.
• One platform — product data, storefront, fitment search, and marketing feeds in a single system.

Frequently Asked Questions

Does Web Shop Manager work with my existing SEMA Data account?
Yes. If you already license data through SEMA Data, Web Shop Manager connects to your brand selections and imports them into your store via PIMS.

Do I still need a separate data tool?
No. Web Shop Manager handles the ACES/PIES import and normalization natively — no third-party data middleware required.

Will this help my SEMA Data Scorecard?
Direct PIMS synchronization keeps your data validated and current, which supports maintaining the Gold or Platinum standard top resellers expect.

Will my products show the correct vehicle fitment?
Yes. SEMA Data’s ACES/PIES applications power Year/Make/Model lookup and PartsLogic fitment search, so shoppers only see parts that fit their vehicle.

Can I advertise these products on Google?
Yes. WSM generates a Google Merchant Center-ready feed from your SEMA Data catalog, so you can launch Google Shopping campaigns right away.

How many products can I sell?
WSM is built for large catalogs and scales comfortably to 200,000–400,000+ SKUs with full vehicle fitment.