Klaviyo Marketing Automation
The only Klaviyo integration that knows what your customer drives. Vehicle fitment rides on every event, the full garage lives on every profile, and one condition builds a vehicle segment. Built into Web Shop Manager 6.0 and verified end to end against a live Klaviyo account.
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Reach out to us for any inquiries or support, and
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Phone
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Website
www.klaviyo.com
Get in touch with us
Reach out to us for any inquiries or support, and let’s connect!
The only Klaviyo integration that knows what your customer drives
Right now, every customer on your list gets the same email whether they drive a Silverado or a Miata. Every platform can tell Klaviyo that somebody bought brake pads. Web Shop Manager tells Klaviyo they bought brake pads for their 2019 Ford F-150 Lariat, and that there is a 2021 Tacoma in their garage too. That difference powers campaigns nobody else selling parts can send.
Built and verified end to end against a live Klaviyo account, July 2026.
Fitment is the most valuable signal in automotive. Everyone else throws it away.
Your shoppers tell you exactly what they drive: in the year-make-model search, in the garage, at checkout. On every other platform that signal dies the moment the page loads, because Klaviyo integrations only sync generic order data. Klaviyo’s own documentation confirms that custom product data does not ride on events in any of its generic platform integrations without custom development. Web Shop Manager was built the other way around: the vehicle is a first-class dimension of every profile, every event, and every segment.
The vehicle rides every dollar
Placed Order, Ordered Product, Started Checkout, Fulfilled, Canceled, Refunded: every money event lands in Klaviyo carrying the customer’s Year, Make, Model, and Trim, plus full item detail, product links, and images ready for email templates.
A real garage on every profile
Not just the last vehicle selected. Every vehicle a customer has ever shopped for lives on their Klaviyo profile: a structured garage, counts, and flat make/model/year lists built specifically for Klaviyo’s segment builder.
Segments that sell the whole truck
“Owns a 2023 GMC Sierra.” “Bought suspension for a Tacoma.” “Has a diesel in the garage but has never bought a filter from us.” Each one is a single segment condition, no custom development, no third-party apps.
Browse behavior, tracked server-side
Viewed Product, Added to Cart, Viewed Category, Searched Site, and Vehicle Selected flow through our servers, not a fragile browser pixel. Ad blockers and tracking restrictions that silently starve other platforms’ flows do not apply.
Clean data, complete profiles
Orders enrich the Klaviyo profile with the customer’s real name and location automatically, even for phone and in-store orders. Account deletions propagate to Klaviyo as privacy jobs, keeping you clean on GDPR and CCPA without lifting a finger.
Alerts nobody else can send
“New parts just arrived for your F-150.” “The pads you bought for the Tacoma are due for replacement.” “A part that fits your truck just dropped 15%.” These are on our roadmap, and they are impossible anywhere else because they require the garage.
What the segment builder sees
This is actual profile data from a live test store, exactly as Klaviyo receives it. Every property below is segmentable out of the box.
Garage: [{ Year: "2019", Make: "Ford", Model: "F-150", Trim: "Lariat" },
{ Year: "2021", Make: "Toyota", Model: "Tacoma", Trim: "TRD Off-Road" }]
Garage Count: 2
GarageMakes: ["Ford", "Toyota"]
GarageModels: ["F-150", "Tacoma"]
GarageYears: ["2019", "2021"]
GarageVehicles: ["2019 Ford F-150 Lariat", "2021 Toyota Tacoma TRD Off-Road"]
LastVehicle: 2019 Ford F-150 Lariat
Web Shop Manager vs. everyone else
Generic platforms give you Klaviyo without the vehicle. Bolt on a year/make/model lookup plugin and you get a sliver of fitment. The purpose-built parts platforms do not connect to Klaviyo at all. Every column shows the best case, measured against Klaviyo’s own integration documentation.
| Capability | Web Shop Manager 6.0 | Generic platforms | Generic platforms with a Year / Make / Model plugin | Purpose-built parts platforms⁵ |
|---|---|---|---|---|
| Fitment and vehicle marketing | ||||
| Vehicle (Year / Make / Model / Trim) on every order event | ● | ○ | ○plugin data never reaches order events⁴ | ○ |
| Vehicle on abandoned cart and browse events | ● | ○ | ○ | ○ |
| Full garage on the customer profile, not just the last vehicle | ● | ○ | ○last vehicle only⁴ | ○ |
| One-condition vehicle segments (“owns a 2023 GMC Sierra”) | ● | ○ | ◐last vehicle only, no history | ○ |
| “Bought X for their 2019 Tacoma” purchase segments | ● | ○ | ○ | ○ |
| Vehicle Selected events from the storefront, server-side | ● | ○ | ◐client-side, last vehicle⁴ | ○ |
| New-parts-for-your-vehicle alerts | ◐roadmap | ○ | ○ | ○ |
| Maintenance-interval reminders tied to the vehicle | ◐roadmap | ○ | ○ | ○ |
| Fitment-scoped back-in-stock and price drop | ◐roadmap | ○ | ○ | ○ |
| Vehicle-cohort revenue analytics inside the platform admin | ◐roadmap | ○ | ○ | ○ |
| Core commerce data | ||||
| Placed Order and per-line Ordered Product events, real time | ● | ● | ● | ○ |
| Started Checkout for abandoned cart recovery | ● | ● | ● | ○ |
| Fulfillment, cancellation, and refund events | ● | ◐varies | ◐varies | ○ |
| Full item detail on events: brand, category, image, product link | ● | ◐varies | ◐varies | ○ |
| Browse events: Viewed Product, Added to Cart, Category, Search | ● | ◐varies | ◐varies | ○ |
| Server-side browse tracking (survives ad blockers) | ● | ○client-side pixels at best | ○client-side pixels at best | ○ |
| Historical order backfill on connect | ● | ◐varies | ◐varies | ○ |
| Catalog sync on product change, real time | ● | ◐delayed refresh cycles | ◐delayed refresh cycles | ○ |
| Profiles enriched with name and address from every order | ● | ◐varies | ◐varies | ○ |
| Data quality and compliance | ||||
| Custom data rides every event natively | ●fitment is built in | ○custom API scripting at best¹ | ○custom API scripting at best¹ | ○ |
| Account deletion propagates to Klaviyo (GDPR/CCPA privacy jobs) | ● | ○deletions do not cross systems² | ○deletions do not cross systems² | ○ |
| Per-store delivery log and event toggles in your platform admin | ● | ○ | ○ | ○ |
| Revenue features | ||||
| Unique coupon code generation | ●codes created in both systems at once | ◐varies | ◐varies | ○ |
| Back-in-stock button and flow | ● | ◐varies | ◐varies | ○ |
| Granular shipment events: out for delivery, delivered | ◐roadmap, on carrier apps we own | ◐varies | ◐varies | ○ |
| Email and SMS consent sync into Klaviyo | ●real consent records, server-side | ◐varies | ◐varies | ○ |
| Price drop alerts | ●per-product watches | ○no native trigger³ | ○no native trigger³ | ○ |
● Live today, verified end to end against a live Klaviyo account, July 2026 ◐ On the roadmap / varies by platform ○ Not available
- ¹ Klaviyo’s data reference for its deepest generic platform integration: platform metafields are not natively included on synced events; attaching custom data requires custom API scripting.
- ² Klaviyo’s platform sync documentation: deleting a profile on one side does not delete it on the other.
- ³ No dedicated price-drop trigger exists in Klaviyo’s native platform integrations; back-in-stock sends simply reflect the current catalog price.
- ⁴ The best year/make/model lookup plugins send a single client-side Vehicle Selected event that stores the last vehicle only. Nothing lands on order events, and there is no garage.
- ⁵ The purpose-built parts platforms offer no Klaviyo integration at all: email marketing is a closed, built-in feature, verified against their marketplaces and Klaviyo’s integration directory, July 2026.
Klaviyo, if you’re new to it
Klaviyo is the leading marketing automation platform for eCommerce: email and SMS campaigns, behavioral flows, predictive analytics, and the segment builder that makes all of the data above actionable. Web Shop Manager is a Klaviyo technology partner, and our integration is built on Klaviyo’s current API, not a legacy plugin. Learn more at klaviyo.com, or ask us to walk you through it on your own catalog.
Klaviyo and Web Shop Manager: what dealers ask
Straight answers for parts dealers weighing the connection between Web Shop Manager and Klaviyo.
What is fitment marketing?
Fitment marketing means using a customer’s actual vehicle, the year, make, model, and trim, as real data on their profile and their commerce events, not just their order history. Instead of sending the same email to every shopper, you can build segments and campaigns around who owns a 2023 GMC Sierra or who bought suspension for a Tacoma. Web Shop Manager puts that vehicle data on every event and profile it sends to Klaviyo, so it powers actual segmentation, not just a lookup tool on the product page.
Do I need a developer or an agency to set this up?
No. If you run on WSM 6.0 and already have a Klaviyo account, we connect the two on a screen share, and event data starts flowing automatically once the connection is made. There is no custom development or agency work required on your end.
I already use Klaviyo. Do I lose anything by connecting it to Web Shop Manager?
No. Your existing Klaviyo account connects through OAuth, so your flows, segments, and account history stay exactly as they are. We can backfill your historical orders on connect, so your profiles are not starting from zero.
What data does Web Shop Manager send to Klaviyo?
Web Shop Manager sends 12 real-time commerce events, covering the full order lifecycle (placed, fulfilled, canceled, refunded), Started Checkout for abandoned carts, and browse events like Viewed Product and Vehicle Selected, all tracked server-side. It also syncs your catalog and builds customer profiles that include a full vehicle garage, not just the last vehicle selected.
Can I build a segment of customers who own a specific vehicle?
Yes. Because the full garage lives on the Klaviyo profile, a segment like customers who own a 2023 GMC Sierra is a single condition in Klaviyo’s segment builder. No custom fields, no third-party apps, and no workaround required.
Does this work with SMS as well as email?
Yes. Consent sync covers both email and SMS, so the same real, server-side consent records that power your email flows are available for SMS too. Klaviyo handles the send for both channels, and Web Shop Manager keeps the underlying data accurate.
What happens to abandoned carts?
A Started Checkout event fires the moment a shopper begins checkout, carrying the items, prices, product images, the vehicle they are shopping for, and a working checkout link. That means an abandoned cart email can reference the actual truck the parts fit instead of a generic reminder.
How is this different from a year/make/model plugin?
A typical year/make/model plugin stores only the last vehicle a shopper selected, in the browser, and that data rarely reaches anywhere useful. Web Shop Manager puts the vehicle on every order and browse event server-side, and keeps the customer’s entire garage, every vehicle they have ever shopped for, on their Klaviyo profile. See how this fits into the bigger picture of automotive eCommerce.
Is customer data handled safely?
Yes. Orders, browse events, and vehicle data all move server-side between Web Shop Manager and Klaviyo, not through browser scripts. Account deletions propagate to Klaviyo as privacy jobs automatically, which keeps you aligned with GDPR and CCPA without extra manual work.
See your parts, your fitment data, and your customers’ garages in Klaviyo
Book 20 minutes. We will connect a demo store with your catalog and show you the segments your competitors cannot build. Bring your best-selling SKU and the truck it fits. If you run on WSM 6.0 and have a Klaviyo account, we turn it on with you on a screen share. No developer required.
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