Hedges & Company Marketing Partnership - Web Shop Manager

Hedges & Company Marketing Partnership

Web Shop Manager builds the automotive eCommerce platform; Hedges & Company drives the qualified traffic. Together we give parts retailers a high-converting storefront plus aftermarket-specialist PPC, SEO, and market research.

Contact Hedges & Company

Reach out to us for any inquiries or support, and
let’s connect!

Get in touch with us

Reach out to us for any inquiries or support, and let’s connect!

Web Shop Manager + Hedges & Company: A Store Built to Sell, Marketing Built to Drive It

Web Shop Manager is the automotive eCommerce platform; Hedges & Company is the aftermarket’s dedicated digital marketing agency. Together we give parts retailers both halves of online growth — a purpose-built, SEO-ready storefront and the marketing strategy to drive qualified traffic to it. When Web Shop Manager clients need automotive PPC, SEO, or market research, Hedges & Company is who we point them to.

See Web Shop Manager + Hedges in Action

Web Shop Manager and Hedges & Company have teamed up on the same stage — here’s a co-presented webinar walking through how a purpose-built storefront and aftermarket-specialist marketing drive online parts sales together.

How the Partnership Works

  1. Start with the right foundation — Web Shop Manager builds you a store engineered for auto parts: native ACES/PIES, Year/Make/Model fitment, PartsLogic search, and SEO-friendly structure.
  2. Bring in aftermarket-specialist marketing — Hedges & Company drives qualified, in-market shoppers to your store through parts PPC, parts SEO, and audience targeting built for the automotive aftermarket.
  3. Turn traffic into parts sales — a high-converting storefront plus qualified traffic means your marketing spend turns into orders, not just clicks.
  4. Measure and grow — Hedges’ automotive market research and analytics inform where to invest next, and your WSM store scales with the demand.

What Hedges & Company Does

  • Automotive parts PPC — Google Ads, Shopping, and paid campaigns tuned for parts and accessories.
  • Automotive parts SEO — organic strategy built for Year/Make/Model and parts-specific search.
  • Market research & analytics — aftermarket audience and demand insights to guide your spend.

Why a WSM Storefront + Hedges Marketing Works

  • Marketing performs best on the right platform — fitment-accurate, fast, SEO-friendly pages convert the traffic Hedges sends.
  • Aftermarket focus on both sides — a platform built for parts and an agency that markets only parts.
  • One growth story — the storefront and the marketing pull in the same direction.

Frequently Asked Questions

Do I have to use Hedges & Company to use Web Shop Manager?
No. Hedges is a marketing partner we recommend — many WSM clients work with them, but the platform stands on its own.

What does Hedges & Company specialize in?
The automotive aftermarket. They focus on parts PPC, parts SEO, and market research, so they understand fitment, catalogs, and how parts buyers shop.

Why does the platform matter for marketing results?
Paid and organic traffic only converts if the store is fast, fitment-accurate, and SEO-friendly. Web Shop Manager is built that way, so marketing spend goes further.

How do I get started?
Launch or move your store to Web Shop Manager, and we can connect you with Hedges & Company to build the marketing plan around it.

Grow With Web Shop Manager & Hedges & Company

Need marketing for your auto parts store? Web Shop Manager gives you the SEO-ready platform; Hedges & Company brings two decades of automotive aftermarket marketing and research. Launch on Web Shop Manager, then put Hedges to work driving qualified parts shoppers to your store.

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Ready To Grow Your Business?

Ready to elevate your aftermarket eCommerce presence and conversions—across auto, truck, powersports, marine, and more? Connect with
Web Shop Manager for tailored solutions: strategy, platform, and performance in one team.