Motowheels Case Study: 500% Order Growth & 39% ASP Increase
Motowheels is a distributor and direct importer of motorcycle parts and inventory for dealerships and racing enthusiasts.
The numbers on this page
Motowheels' own figures, published in its 2013 case study with Web Shop Manager.
Reported by Motowheels in its 2013 case study. Matt Walker gives the 500% order figure in his July 2013 testimonial video below. These are the client's figures; we have not re-measured them.
The store and its buyers
Motowheels is a distributor and direct importer of motorcycle parts, gear and inventory for dealerships and racing enthusiasts. It chose Web Shop Manager after outgrowing its previous website company, and its store runs on Web Shop Manager today at motowheels.com.
- Parts fit a specific bike. Shoppers need to know a part fits their exact model before they buy.
- A huge brand catalog. Riders often shop by brand as much as by part.
- Search brings the traffic. In 2013 Motowheels said most of its traffic came from Google, so product pages have to show up in search.
What we built for Motowheels
These are live on the Motowheels store today.
Shop by bike
- A year, make and model search on the home page and on every results page.
- Results are labeled fitment-specific or universal, with a filter for each, plus category filters.
Shop by brand
- A brand menu in the main navigation and a Browse Brands jump menu next to the bike search.
Store features
- Free shipping over a set order value, Affirm monthly payments, live chat, and a repair manuals section.
What Motowheels shoppers see today
A rider picks the bike once and the store keeps that fitment while they browse, with a Change fitment link at the top of the results.
Screenshots taken on motowheels.com on October 8, 2026. No order was placed.
In their words
“Since teaming up with Web Shop Manager our orders have gone up about 500%. We've actually had to bring staff on, change our shipping methods and change a lot of our internal structures to handle the increased sales.”
Matt Walker, sales and tech support, Motowheels, client testimonial video, July 2013. Watch the video on YouTube.
Why it works
Motowheels put it plainly in 2013: the year, make and model lookup helps customers find what they are looking for quickly. Shop-by-bike search, clear fitment labels and search-friendly product pages are still the core of the store today, on our powersports eCommerce platform.
The same tools for your catalog
Year/Make/Model search with fitment labels runs on Web Shop Manager stores today. Talk to us or see more of our work.
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