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Internet Marketing

Grow Predictably with Search Engine Marketing

The eCommerce market is becoming increasingly crowded and competitive. Use our website marketing services to build brand visibility and generate revenue in the marketplace. It is vital to focus on driving qualified traffic to your site and converting that traffic into customers. Depending on your business model, resources and goals, our team custom crafts a unique marketing strategy to fit and grow your business. By integrating the right marketing elements with your website our goal is to ensure the long term success of your eCommerce business.

Marketing Services That We Offer

We offer the full range of website marketing services to create comprehensive online business solutions to deliver results:

  • SEO
  • PPC
  • Social Media
  • Marketing Consulting
  • Conversion Optimization

We Believe In Honest SEO

Don’t waste money with SEO companies that deliver poor service and results. We believe and practice honest SEO, an ethic grounded in accurate expectations, transparent reporting, and truthful communication. Ask us about what honest SEO means to you and your business.

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Our Marketing Process

Let the eCommerce SEO and marketing experts at Web Shop Manager focus on achieving your business goals. Our process begins with the proven success process.

Our Marketing Process

Step 1: Plan

Plan & Develop an optimal strategy
  • Research niche market, competition, and buyer profile
  • Analyze current site – challenges and opportunity
  • Develop keyword list
  • Target by location and product
  • Finalize strategic plan

Step 2: Drive

Drive Traffic through:
  • SEO
  • PPC (optional)
  • Local
  • Social Media Channels
  • Content Development

Step 3: Convert

Convert your traffic with:
  • Conversion Optimized SIte Design
  • Brand and Product Pages
  • Optimized Landing Pages

Step 4: Track

Capture Data:
  • Traffic
  • Online Forms
  • User Engagement

Step 5: Measure

Analyze Data to learn
  • Effectiveness of campaign activities
  • Opportunities to improve campaign effectiveness and return on investment

Step 6: Improve

Boost Leads & ROI
  • Make on-going adjustments to marketing strategy based on campaign analytics
  • Continually improve results

Search engine optimization (SEO) is a system of guidelines, activities and techniques aimed at improving visibility and traffic for keyword searches related to your website’s target market. Done right, strategically optimizing your website for the products and services you offer will enable your website to occupy valuable organic positions on the search engines. Our team will develop a customized SEO strategy incorporating the necessary elements to meet and exceed your online business goals.

Search Engine Optimization

SEO Package

  • Website Architecture
  • Page Organization
  • Keyword Research & Strategy
  • Content Development
  • Blog Development
  • On-page SEO
  • Title and Meta Tag Optimization
  • Product & Category Optimization
  • Brand Landing Pages
  • Internal Linking Strategy
  • Google Analytics
  • Web Shop Manager Reporting
  • Site Mapping
  • Link Building
  • Traffic Analysis & Reporting
  • Landing Pages
  • Lead Tracking
  • Monthly Progress Reporting

PPC (Pay Per Click)

Pay-per-Click (PPC) is a form of targeted advertising in which the advertiser pays a fee per ad clicked on. These types of campaigns are ideal for driving targeted traffic directly to your website from the sponsored sections of the search engine result pages. Integrating PPC with organic SEO can provide an immediate traffic boost or extended stream of visitors depending on how long the campaign is funded. Our team will initiate, manage and refine your PPC campaign on Google AdWords, Bing Ads and even Google Shopping (product listing ads).

PPC (Pay Per Click)
  • Monthly testing of new ad copy
  • Monthly testing of new keywords
  • Event & Promotional AdGroup Updates
  • Monthly AdWords Report
  • Page text optimization Monitor budget to get the lowest cost/conversion
  • Use 'test' information to support SEO efforts
  • Lead tracking configuration

Social media marketing is a powerful low-cost tool in today’s ecommerce marketplace. Engaging your customers through Facebook, Google+, Twitter, Instagram and other social media outlets can create a valuable community that supports, shares and interacts with your brand. Our team will guide you through the process of setting up your accounts and coach you in the best ways to utilize social media for your unique business and goals.

Social Media

Social Media Package

  • Facebook
  • Twitter
  • Yelp
  • Foursquare
  • LinkedIn
  • Pinterest
  • Google+

Marketing Consulting

For eCommerce website managers and teams that need the support and guidance of our marketing and SEO experts we offer a wide range of custom consulting solutions. Ongoing consulting services provide a go-to solution for all your SEO services and website marketing needs. Having our specialists on-call is a sure fire way to keep your eCommerce website aimed at success. In addition to hourly consulting, regular reporting and strategy enhancement suggestions, you will have access to our full complement of website marketing services at a discounted rate.

Marketing Consulting

Marketing Consulting Options

  • Website Architecture
  • Content Development Strategies
  • Redirect Strategies
  • Keyword Research and Strategy
  • On-page SEO
  • Title and Meta Tag Optimization
  • Product Optimization
  • Landing Pages
  • Internal Linking Strategy
  • Blog Strategies
  • Google Analytics
  • Web Shop Manager Reporting
  • Site Mapping
  • Linkbuilding
  • Pay-per-Click (PPC)
  • Product Listing Ads (PLAs)
  • Blogging
  • Conversion Optimization
  • Social Media Marketing

Conversion Optimization

It is imperative to the success of your online business that your eCommerce website is able to convert the visitors to your website into paying customers. Our team will help you define your buyer personas and build a customized strategy designed to sell potential customers on your products, shopping experience and brand.

Conversion Optimization

Conversion Optimization Options

  • Define Ideal Buyer Profile
  • Define Niche and Brand
  • Review Site Engagement and Conversion Strategy
  • Develop Compelling USP
  • Define Trust & Credibility Elements
  • Refine Calls to Action
  • Develop Engaging Content that Establishes Company as Trusted Expert in Niche
  • Integrate Testimonials and Reviews
  • Develop a Why Purchase from Us Section
  • Personalization of Site

Interested in Learning More?

Let us build the right online solution for your business! Request an expert consultation with one of our business strategists to get started!

Request Consultation