Web Shop Manager is the answer to eCommerce SEO
Developing an eCommerce Solution that will grow, and adapt to an ever changing marketplace is what keeps the team at Web Shop Manager™ (WSM) up at night. Becoming the best eCommerce software for Search Engine Optimization, means that WSM would have to be the best eCommerce Cart provider in general. So that is exactly what we did.
Because our client’s success is a reflection of the tools they are using, we spent hundreds of hours working with eCommerce SEO experts to dial in our Automated Search Engine Optimization for our eCommerce customers. Nothing makes us at Web Shop Manager happier than checking the PageRank (PR) of our eCommerce website customers and watching them quickly climb the SERPs (Search Engine Results Pages).
Be Found. Sell More.
There are so many intricate items that work in conjunction to help your eCommerce website capitalize on organic SEO that we could not possible list them all here. This page is a mere overview of some of the highlights of WSMs Automated Search Engine Optimization. Our success at eCommerce Search Engine Optimization is shown best through the results of our eCommerce Web Design, and Website Development customers. Our automated SEO features are at work even when you are not.
Every night WSM automatically generates the following feeds for you:
- Compressed XML Google Base Feed - base.xml.gz (automatically submitted)
- Shopping.com & Yahoo Shopping CSV Product feed - product.txt
- Compressed XML Google Sitemap - sitemap.xml.gz (automatically available)
- Yahoo URL list - urllist.txt (automatically available)
- Universal robots file - robots.txt (automatically available)
The benefit is that Google and other search engines will be more likely to find your products, site pages, and URL listings deep within your navigation that might ordinarily be overlooked when your eCommerce web site is crawled. This also ensures that the crawlers are not wasting time on pages that are less important. Instead they can focus on the URLs that are most important or have recent changes.
In order to increase your eCommerce products exposure to the greatest extent, WSM submits your product listings to Google Shopping Feeds (Google Shopping or Froogle) automatically, and price comparison sites if utilized. This will increase your reach, and bring warm leads back to your SEO eCommerce site where they can experience the ease of your one-step-checkout process. These measures will allow you to increase sales without any additional work. Product listings can be optimized by you to contain keyword rich descriptions, and product names, which will help eager buyers find your eCommerce products on price comparison sites.
Better than Average eCommerce Search Engine Results
At WSM we go to great lengths to utilize every piece of content you provide us with to build uniquely distributed Search Engine Optimization as well as increase the connectedness of that content on each SEO eCommerce site we develop. We leverage direct information like product names and product keywords, along with indirect information including, attributes, category name, brand name and then strategically distribute that content throughout the SEO eCommerce website via alt and title tags to create a targeted network that points to each individual product, category or brand page.
WSM automatically generates highly optimized pseudo-static URLs with an .html extension. Each product is assigned an item number within WSM, with the primary purpose being to ensure that even if two manufacturers use the same ID there will not be any internal confusion. Those product IDs also help with Word of Mouth Marketing buzz. This buzz might occur using Social Media, or by friends sharing links via email. The inclusion of the product ID at the beginning of the URL reduces the opportunity for a user to accidently cut the link short when sharing it. WSM eliminates those errors so that you can worry about processing online orders, not wondering how many sales you have missed out on.
Additionally, you do not want to change a product name which may result in a lower ranking. Changes might be due to a manufacturer name change or your own optimization efforts. By keeping the same ID on an eCommerce product we can trigger a 301 redirect (Google approved) to the new URL causing the search engines to update their index to the new URL the day they discover it. This also ensures that anyone who has linked to one of your pages from their blog or forum will not end up with a 404 missing page error. WSM has done extensive testing with Google as well as SEO experts to determine if the arbitrary product number has any effect on ranking. In a side by side comparison of two urls one with the product ID and one without, the results were the same in both cases. Google ignores the arbitrary ID, and it has no bearing on ranking.
When it comes to eCommerce Landing Pages, WSM is king. In order to help shoppers (and Search Engines) find the perfect product, each brand and category has its own static site page, which can be fully customized, and optimized. Organizing content within the Content Management System (eCommerce CMS) can be done easily through the Brand & Attribute system. This system makes it incredibly simple to assign product to brands and organize products in a year/make/model type system. The easier it is for customers to find products, the quicker they will become customers! When each combination of Brands & Attributes is selected, a dedicated landing page will be created for every combination which may include a landing page for each and every vehicle combination being used.
eCommerce Blog and Content Page SEO
The News/ Blog feature on WSM as well as static content like your home page or custom landing page works as easily as every other eCommerce module. The point-and-click interface will allow you to add a blog post or page in seconds. Blogs offer fresh content, customer interaction, and an increase in organic search traffic. Writing content that is relevant to your target market and loading the posts with keywords/phrases will benefit your eCommerce site tremendously. You have the ability to form your own Meta and Title tags, or have them automatically generated for you based on eCommerce article content. Additionally, user-generated content in the form of blog comments will also contribute to your organic SEO efforts, and will be indexed when your eCommerce site is crawled.
WSM also has a fantastic Frequently Asked Questions module which provides a very unique opportunity. Formatting relevant keywords/ phrases in a question and answer format is particularly attractive to search engine crawlers since it is often times the same format that consumers are entering into search engines! Any photos that are uploaded through the >Photo Gallery< for inclusion in blog posts, pages, or anywhere on the eCommerce website, can be easily tagged with a creative image alt tags and link title tags. When you are finished adding your blog post to your eCommerce blog, or adding new site pages, from within the WSM dashboard you have the ability to ping the Search Engines, and blog aggregators to alert them to your new content. This step will take you 30 seconds, and will yield tremendous benefits.
SEO Driven Fast Loading Templates
At WSM we work hard on the little details that lead to big results. Our custom templates are written from the ground up and driven by SEO best practices.
- Optimized and Valid HTML – not only do we validate our HTML, we also optimize the order of the HTML to place the important content near the top of the page. At WSM, we guarantee all t’s are crossed, the i’s dotted the alt tags are filled in, and title tags have extra information!
- Minimal CSS code in the HTML – to keep the HTML lean, mean, fast, and spider friendly, CSS is taken out of the HTML and linked to the page.
- Valid CSS – we produce clean valid CSS that SEO engines scream through and give the seal of approval to move your SEO eCommerce site up the SERPs.
- Built in Sitemap – Our templates typically have a sitemap built right in them! SEO engines can crawl almost the entire eCommerce site from one page, plus users can always find where they are going without having to stop and ask for directions.
- Indexed Pages – We properly use H1 and H2 tags to show search engines the main subjects and Table of Contents for the content to be indexed.
“Thanks for the great site designs! The pages load so much faster with everything being CSS driven and the actual page sizes are smaller now - even with the additional functionality in the menu! Our SEO consultant said the layout of the template, header tags and placement of the text fields was some of the best design work he's ever seen. Not only do you guys provide sexy designs, they're very search engine friendly and easy to work with. Excellent work, we'll definitely be back for more!” – Joey Williams
Without WSM as your eCommerce CMS, what are you leaving on the table?
Making money is the difficult part. Do not miss an opportunity to drive more traffic to your eCommerce website with as little work as possible. In order to make money online you need to be found. When you want to be found, WSM is the eCommerce solution for you.
At WSM we work tirelessly creating the best eCommerce Support Solution for your eCommerce endeavors. For a better understanding of how WSM could work to make your eCommerce company more money call WSM today, or request a free website design quote.