Value of Resources and Links in eCommerce
There are many occasions when it seems necessary to link to another website or webpage that compliments your products or services. Becoming the ‘one-stop-shop’ as an information resource will re-enforce the fact that people should start with your company first to satisfy their needs and answer their questions. Often times it can be extremely beneficial to maintain a list of companies that are somehow relevant to your online eCommerce store, but not necessarily competitors. These may include:
- Manufacturers – Showcase the brands that you represent to your potential customers and utilize our resources/links feature as a line card! Not only will this be an easy way to fit more keywords onto your site, it will also give you a chance to show that you carry respectable brands while giving smaller brands you carry some exposure.
- Complimentary Companies – There are companies that are related to what your niche, but are not direct competitors. This is a great place to showcase them, and they may return the favor which increases incoming links for both of you. This is extremely valuable in terms of.
- Associated Companies – You may have a number of strategically aligned companies that can be used to solidify your position as a reputable company. Make the most of your relationships by bringing attention to your associations.
A Powerful eCommerce Feature for Website Optimization
The listings available through the WSM resources and links pages also have the ability to increase your revenue and overall success. Keep the listings short and sweet with a description and a small logo and you can even generate revenue with them, and adding a new one is as easy as a few clicks of the mouse thanks to the ease of use that comes with having WSM as your Content Management System (CMS).
Link Sharing: It is often in your best interest to cooperate with other companies in order to increase the amount of inbound links you have going to your website. Our eCommerce resources & links feature allows you to add advertising space to your site with minimal effort. Offer a trusted company that is relevant to your industry some ad space if they will reciprocate on their own site. This style of manual link building is a huge part of maximizing your SEO efforts.
Paid Sponsorships: If you so desire, you can choose to use the resources & links feature to sell advertising space on your website. A little extra revenue never hurt anyone, and our resources & links eCommerce feature makes setting up ad space a breeze. Not to mention if you’re linking to relevant and trusted websites it can add to the value of your own site as well!
Advertising Affiliates:At some point in the growth of your e-business you may choose to allow retailers to sell your products or offer your services through their own website. The resources & links feature is the perfect tool for sitting up a list of authorized dealers and driving traffic throughout your network.
