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Mar
9
2013

Creating Marketing Videos for Your Website Marketing Strategy

If you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos say a lot about your eCommerce business and the products and services you offer, but if made right your marketing videos can be a tremendous asset to your overall website marketing strategy. As many business owners find, creating marketing videos is easier said than done. I'm sure we've all seen...

Mar
4
2013

5 Reasons Why Alternatives to Ebay Can Help You Sell More Products

eBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce websites . Having both an eBay presence and an eCommerce site on its own is a great way to reach as many potential customers as possible. However the fees associated with selling through eBay can take a significant toll on already slim profit margins – for many online retailers transitioning the majority of...

Mar
4
2013

Social Media Strategy for Your eCommerce Website

So we all know that effective use of social media strategy is a great way to make your eCommerce business flourish. But what a lot of people don't know is how to make social media work for them. Simply having a presence on Twitter, Facebook, Google Plus, and other social media outlets isn't enough to build out your website marketing strategy . For that matter, irrelevant or non-engaging updates aren't enough to build a social community around your brand, no matter how consistent....

Feb
21
2013

Building Big Brands for Small eCommerce Businesses

Big brands have major advantages over small businesses when it comes to search engine performance. But small businesses shouldn't feel down or defeated. There are many ways that you can build a brand and get your name out there, allowing you to compete with major companies and competitors in the ecommerce marketplace . Building Big Brands: What Makes a Brand? There are multiple factors that go into building brands, and it can actually take years to effectively implement them. But as...

Feb
21
2013

10 SEO Tips for eCommerce Websites

If you want to establish a presence for your ecommerce website on the internet, it needs to get found on search engines for the products you sell. This can be easier said than done, but there are some easy eCommerce SEO tips that you can incorporate into your site to make sure that your business gets found. If you've never heard the term before, SEO stands for "search engine optimization." It basically refers to ways that you can make your site more competitive on Google, Bing, and...

Feb
5
2013

10 Steps to Increase Sales Conversion on Your eCommerce Website

Converting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number of visits divided by the number of purchases or leads generated). If your online store is suffering from low conversion ( calculate your conversion rate ) or you need a conversion boost to meet your revenue goals for the year, here are 10 steps you can take to achieve greater ecommerce success: 1....

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