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Jan
12
2015

eCommerce Conversion Rate Optimization Series Part 1: Site-wide Conversion Boosters (1/2)

Beginning our blog series on conversion boosters, we’re going to start by talking about tactics that work site-wide. Each conversion booster alone has been shown to have a positive effect on conversions in most cases, so using multiple tactics from this blog and the following series may help you to see a compounding effect on your conversions. In some cases conversions have been known to double or triple by using all of the tactics listed in this series, but it depends from niche to niche...

Dec
9
2014

What Makes a Great Website Part 4 - Writing Effective Product Descriptions

I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions. I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to...

Nov
10
2014

What Makes a Great Website Part 3 - 5 Banner Design Tips

BANG! Banners are the first thing that hit you when you arrive at a site. For clarification, banners are the images that rotate at the top of a company’s page and can also be referred to as Hero Images. Because banners are above the fold (visible before scrolling down the page), they are extremely important to making that good first impression we all want the visitors of our site to have. So what are some factors to remember when choosing the perfect banner for your site? 1....

Oct
14
2014

What Makes A Great Website Part 2 – Website Content Writing

Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google...

Sep
9
2014

What Makes A Great Website Part 1 - Images

It is always important to have high quality images on your site. Although content is considered king and is the most important aspect of your site, beautiful images make a lasting impact on users as well. This article will outline some fantastic use of imagery on websites that Web Shop Manager has designed. Let’s get straight to the good stuff with our first image. This image uses an awesome blend of high definition pictures and drawing style imagery. By combining these two...

Aug
12
2014

Using Automotive Classifieds to Build Your Customer Base and Grow Traffic

A few weeks ago we wrote about our automotive classifieds service Readers Rides and the benefits it could give your site. This week we will focus on using automotive classifieds to build your customer base and grow your organic search traffic! One of the many benefits of using automotive classifieds includes having unique, user generated content published to your site. Google values fresh content being published to a site because Google’s main goal is to help users find exactly what...

Jul
8
2014

5 Awesome Automotive Web Design Banners

Effective automotive web design often goes hand in hand with online banner ads. We aren’t talking about paid ads you see on Google – we are talking about call to action banners within your automotive eCommerce site that entice users to click through your site to your specials and featured products. Pictures speak a thousand words, and if you have an attention grabbing banner it can be incredibly effective in pulling in potential customers and ultimately making a sale. Why is...

Jun
10
2014

10 Tips To Turn Browsers Into Buyers

The first thing you need before trying any of these 10 tips to turn browsers into buyers is a solid foundation. What we mean by this is your site should be user friendly, easy to use, great to look at, and accessible from any device. See our previous article 5 Benefits of Responsive Web Design to see how a responsive site can benefit your business. Now let’s get on with our 10 tips to turn browsers into buyers so you can make more sales with your eCommerce business!...

May
13
2014

Readers Rides Automotive Classifieds

Readers Rides is an amazing automotive classifieds service that Web Shop Manager has developed and offers to the automotive eCommerce industry. Readers Rides aims to build a community of automotive enthusiasts within your site that can actively interact with one another. This sense of community draws people back to your site over and over again, giving you more sales opportunities and developing a loyal customer base that will recommend your site to friends and family. Readers Rides allows...

Apr
8
2014

5 Benefits Of Responsive Web Design

It is becoming increasingly more difficult to have a successful online business today without utilizing responsive web design. If you want to stand apart from your competitors in 2014 and make more money, it is crucial to make your site responsive and ensure that anyone can access your site from any device. This article will outline the benefits of responsive web design and how it can help your business achieve more and reach more customers. Consider this infographic from Digital...

Mar
11
2014

Benefits of a CMS for Big Data & eCommerce

A Content Management System (CMS) like Web Shop Manager makes it easy to build and maintain a high quality website without having limited or any knowledge of HTML and CSS. Content Management Systems are also fantastic for making websites that will have big data and a large amount of products. There are several advantages for utilizing a CMS for designing or creating a website, which include but are not limited to: Ease of use: A CMS makes it easy to create, edit and publish...

Feb
10
2014

10 Tips for Selling A Product

Start with your current customers – The importance of creating a long lasting relationship between your company and your customers is crucial to success. Going to current customers first can create a slew of recurring purchases for lifelong revenue and invaluable word of mouth advertising. Use call to actions – Call to actions are often not completely true, but they do help sell products. A great example of a call to action is placing “limited...

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