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Feb
21
2013

10 SEO Tips for eCommerce Websites

If you want to establish a presence for your ecommerce website on the internet, it needs to get found on search engines for the products you sell. This can be easier said than done, but there are some easy eCommerce SEO tips that you can incorporate into your site to make sure that your business gets found. If you've never heard the term before, SEO stands for "search engine optimization." It basically refers to ways that you can make your site more competitive on Google, Bing, and...

Feb
5
2013

10 Steps to Increase Sales Conversion on Your eCommerce Website

Converting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number of visits divided by the number of purchases or leads generated). If your online store is suffering from low conversion rates or you need a conversion boost to meet your revenue goals for the year, here are 10 steps you can take to achieve greater ecommerce success: 1. Define Your Ideal Buyer...

Jan
10
2013

5 Steps to Leveraging Yelp in Your Internet Marketing Strategy

Yelp boasts over 71 million unique viewers per month and if you haven’t begun to harness the power of Yelp with your business listing – get started now. With proper management and the right elements in place, your Yelp page can persuade even the most discerning consumers to spend money with you instead of with your competitors. In your arsenal of social media marketing tools, Yelp is a direct link to savvy consumers who are ready to be dazzled by doing business with you. Spending...

Nov
30
2012

New Pinterest Business Pages And The Benefits For Your Site

Pinterest has taken over the world quickly grown into the social media wonder child. If you are still trying to market effectively on Facebook, you have another social network that refuses to be overlooked. If you have an eCommerce site filled with high resolution, original product images you need to put Pinterest on your marketing priority list. Pinterest is basically a visual bulletin board where similar products, for example recipes for breakfast, lunch, or dinner, are...

Nov
23
2012

The 5 Minute Guide to Increase Holiday Season Sales

Ok…start your stop watch….now! Here is the five minute read with six ideas to help increase your bottom line from now until the end of the year. No fluff, just value here. 6 Ways to Increase Revenue this Holiday Season Grab Bags. Include products you are trying to liquidate along with samples of popular products, all for a bargain basement price. This way you can sell product you want out of your sale section and your customers are sampling products that they will...

Oct
8
2012

PayPal ExpressCheckout - Increase PayPal Sales By 18%

PayPal Express Checkout & Web Shop Manager Unite! In the world of eCommerce, the faster you can get a customer through the checkout process, the better. As a part of Web Shop Manager’s (WSM) never ending quest to provide our clients with the most powerful applications and effective eCommerce solutions, we are now offering support of the PayPal Express Checkout feature! PayPal Express Checkout has been increasing users' PayPal conversions by 18% !  But what exactly can...

Sep
19
2012

3 Website Design Strategy Tips That Add Creativity To Your Site

As is the case with most things in the world, website design strategy has changed and evolved throughout the years. In the beginning it was expected that most websites would have a similar look, layout, and functionality. What was different was the content. This left very little room for creative expression in the world of web design, but things have changed! 1) Illustrations & Illustrative Design Illustrations & Illustrative Design have become a very popular web design...

Sep
10
2012

Increase eCommerce Sales With Category Trees

Categories are the sections of your website that are broken down into related topics that you can place relevant products into. Think back to the times that you have shopped online and it becomes immediately apparent how important they were to your overall experience, but are you aware of just how important it is and their potential to increase eCommerce sales? What categories will be presented on the home page? How many will there be? How many sub-categories will this one have? What about...

Sep
6
2012

Using Google Analytics & Website Metrics- Part 2

Google Analytics Metrics & How You Can Improve Yours! Having a deep understanding of what your Google Analytics account is telling you through all the different data and metrics is a very important step towards mastering selling online. In case you missed part 1 of this blog series, you should check it out here: “ Using Google Analytics & Website Metrics- Part 1 .” Carrying on with the same theme, this article will delve deeper into the metrics themselves, explaining...

Sep
4
2012

Adding Personality To Your Website Designs

Being a web designer isn't just about creating a functional website that serves its purpose, obviously that’s a major part of it, but it isn't the end of the road. A designer of any kind has the extremely unique ability to utilize emotions, and the decisions these emotions lead people to make. The average consumer isn’t just looking for a product. At face value that may seem like the case and the consumers themselves may even think it to be true, but there’s more to it...

Aug
20
2012

Responsive Web Design & What It Means For The Future

Day by day the number of devices and browsers that need to work with your website grows. Responsive website design represents a fundamental shift in how we’ll build websites in the future. So what is responsive web design? Essentially, responsive web design is the process of building a website that adapts to the user instead of making the user adapt to it. Depending on the kind of device the website is being viewed with, the site itself will display a little differently. Someone viewing...

Aug
8
2012

Using Google Analytics & Website Metrics- Part 1

Creating and maintaining success in eCommerce is very much an ongoing battle. You can’t get everything moving in the right direction and then simply let your well oiled online selling machine fare on its own! Using Google Analytics and website metrics as your guide is a great way to keep an eye on what is and isn’t working on your website, and track the effects that changes have on things like traffic on site visibility. Those who have spent time using Google Analytics know...

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