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Jun
26
2013

10 Steps to Perfect Product Merchandising in e-Commerce

Product merchandising for e-Commerce is as, or possibly more, important than brick and mortar merchandising.  Not only must you display your products in a clean, clear image, it must interest and entice your customers enough for them to make a purchase. These 10 steps help answer the basic questions your customer has about product merchandising: what will this product do for me? This question includes roadblocks in your customer’s mind about your product: does it work with the...

May
17
2013

5 Digital Marketing Trends That You Should Act On

Website marketing is all about using the broad fundamentals of traditional marketing strategies -- engagement, interpretation, and adaptation. Web analytics tools have made it easier to gather data and make that data work for your business, so it's just a matter of knowing what to do with the information that's at your fingertips. Below are five trends in digital marketing that have become keys to success online today. These trends should be considered pointers on how you can make the...

May
16
2013

Owned, Paid, and Earned Website Marketing - What You Need to Know

Marketing your ecommerce business on the web can be a real challenge, especially since it may be difficult figuring out how to start and where. Knowing both the how and the where can get your business off to a good start, or help unlock the full potential of your online business. There are three basic kinds of website marketing strategy that ebusinesses need to master: Owned Paid for Earned Let's look at all three and what they mean for your business. Website...

Apr
17
2013

7 Tips for Creating an eCommerce Website that Earns Loyal Customers

If you're running an eCommerce business, your long term success relies on building brand loyalty and a solid customer base. These are the people who will keep coming back to you for their needs and will also recommend you to friends and family members. Establishing this sense of brand loyalty can be difficult early on, however, and sometimes there are no second chances when it comes to creating repeat business . Here are seven tips that will help you generate return customers and build...

Apr
5
2013

5 Tips for DIY SEO: Search Engine Optimization on a Budget

Search engine optimization (SEO) can mean the difference between getting found on Google and getting lost in the vast information landscape of the internet. If you're a small eCommerce business, having an cost effective SEO campaign is crucial for getting a good start, but you may be intimidated by selecting and hiring a professional firm to handle your SEO duties. Thankfully there are a few things that you can do on your own for free that can help improve your site's SEO. Here are five...

Apr
5
2013

5 Tips for Effective eCommerce Blogging and Content Development

One of the most common pitfalls of blogging for eCommerce businesses is sheer blandness. Many blogs become dumping grounds for press releases, reports, and minor bits of news without any sense of personality or purpose. It's content without a reader in mind, and who wants to read that? Even if you are a corporate brand, your blog needs to provide some sense of your business’s voice and vision. That's why it's important to consider what makes certain blogs successful and (more...

Mar
28
2013

10 Reasons Why Your eCommerce Website Should Use Responsive Design

Studies suggest that in 2014, more people will be accessing the web through their smart phones and tablets than through their desktops or laptops. Given this trend, businesses now have to make an important decision to remain competitive: create a separate mobile website or develop a responsive design? If you're unfamiliar with the term, responsive website design (RWD) refers to how a site adapts to the width of a device's screen. That means that a single site can be viewed on all...

Mar
28
2013

Google Analytics eCommerce Tracking - Traffic, Events, Conversions, and Other Goals

If you want to find out how well your eCommerce website is performing, you need to track your numbers. Looking at your search engine rank and your traffic isn't enough, though. You need to consider your conversion rate , how those conversions are coming through your website, and how you can gear your site toward increasing conversions. One of the great things about Google Analytics is that it can help you do more than just track standard website traffic numbers. There are tools in...

Mar
26
2013

4 Tips for Revamping Your eCommerce Website

If you're looking to improve your current eCommerce website , it's important that you take time to figure out exactly what needs to be changed and how these changes can be properly implemented. This process isn't something you should rush into. Rushing to a launch a new and improved version of your online store can lead to more headaches down the line (and possibly another relaunch), yet many online business owners have trouble knowing exactly how to start and where to focus their energy....

Mar
8
2013

The Changing Landscape of Marketing

It should come as no surprise that the web has completely changed the way that marketing works. Old strategies no longer apply in a world that is interconnected. In fact, new companies that try to apply old marketing strategies will most likely fail, especially small businesses. Let's take a look at the the changing marketing landscape and compare it to marketing in the Internet Age . We'll also explain why this change is a good thing for your business. "Broadcast" Marketing - How...

Mar
8
2013

Creating Marketing Videos for Your Website Marketing Strategy

If you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos say a lot about your eCommerce business and the products and services you offer, but if made right your marketing videos can be a tremendous asset to your overall website marketing strategy. As many business owners find, creating marketing videos is easier said than done. I'm sure we've all seen...

Mar
4
2013

5 Reasons Why Alternatives to Ebay Can Help You Sell More Products

eBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce websites . Having both an eBay presence and an eCommerce site on its own is a great way to reach as many potential customers as possible. However the fees associated with selling through eBay can take a significant toll on already slim profit margins – for many online retailers transitioning the majority of...

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