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Feb
21
2013

10 SEO Tips for eCommerce Websites

If you want to establish a presence for your ecommerce website on the internet, it needs to get found on search engines for the products you sell. This can be easier said than done, but there are some easy eCommerce SEO tips that you can incorporate into your site to make sure that your business gets found. If you've never heard the term before, SEO stands for "search engine optimization." It basically refers to ways that you can make your site more competitive on Google, Bing, and other search engines. SEO is more of an art than a science since there's no one formula for getting found. With all that in mind, these 10 SEO tips should help out your ecommerce site immensely. 1. Develop unique content on every page We can't stress this enough: your content should be original and unique on every page of your ecommerce site. Avoid copying and pasting content from other sites since search engines are placing greater value on content that is well-written and user-friendly....

Feb
5
2013

10 Steps to Increase Sales Conversion on Your eCommerce Website

Converting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number of visits divided by the number of purchases or leads generated). If your online store is suffering from low conversion ( calculate your conversion rate ) or you need a conversion boost to meet your revenue goals for the year, here are 10 steps you can take to achieve greater ecommerce success: 1. Define Your Ideal Buyer Take the time to compile a profile of your ideal buyers. Who are they? What do they want? Why do they want it? Who do they want it from? Pinpoint the demographic characteristics and key motivators that define your customer base. Be sure to clarify the needs, pain points, and behaviors that inspire your ideal buyer to become a customer for life. This is a key aspect to increase sales conversion. 2. Develop a Laser focused Niche and Brand Make sure the focus of your...

Jan
10
2013

5 Steps to Leveraging Yelp in Your Internet Marketing Strategy

Yelp boasts over 71 million unique viewers per month and if you haven’t begun to harness the power of Yelp with your business listing – get started now. With proper management and the right elements in place, your Yelp page can persuade even the most discerning consumers to spend money with you instead of with your competitors. In your arsenal of social media marketing tools, Yelp is a direct link to savvy consumers who are ready to be dazzled by doing business with you. Spending the time to build your presence on Yelp and effectively interacting with your customers through your business can be a tremendous asset to your internet marketing strategy and sales as a whole. Step 1. Create Your Yelp Business Account Yelp for Business Owners -  https://biz.yelp.com/support  - is your starting point for creating your Yelp page. Whether you have already started your listing or are starting from scratch, Yelp provides you with easy to follow, step by step...

Nov
23
2012

The 5 Minute Guide to Increase Holiday Season Sales

Ok…start your stop watch….now! Here is the five minute read with six ideas to help increase your bottom line from now until the end of the year. No fluff, just value here. 6 Ways to Increase Revenue this Holiday Season Grab Bags. Include products you are trying to liquidate along with samples of popular products, all for a bargain basement price. This way you can sell product you want out of your sale section and your customers are sampling products that they will come back and purchase again. Your customers are thrilled because they receive great products at a phenomenal price. Free Shipping. Free shipping is the quickest way to customer’s hearts. Nothing makes their hearts go pitter-pat pitter-pat any faster. If you do not feel comfortable with free shipping for all, restrict it on orders over $50, for example. Set the limit where you are comfortable and encourage a little more spending to increase the average order size. Cross-Sell/...

Oct
8
2012

PayPal ExpressCheckout - Increase PayPal Sales By 18%

PayPal Express Checkout & Web Shop Manager Unite! In the world of eCommerce, the faster you can get a customer through the checkout process, the better. As a part of Web Shop Manager’s (WSM) never ending quest to provide our clients with the most powerful applications and effective eCommerce solutions, we are now offering support of the PayPal Express Checkout feature! PayPal Express Checkout has been increasing users' PayPal conversions by 18% !  But what exactly can PayPal Express do for you? Well, in a few words: Offer the fastest and most fluid checkout process possible Receive a seal of trust from PayPal on your website Increase orders via PayPal than ever before! Sounds Awesome! How does it work? Step 1: Unlike PayPal Standard which is traditionally embedded as a payment option in the merchant's checkout, PayPal Express Checkout is initiated within the shopping cart via the familiar PayPal logo. The customer simply clicks this...

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