Web Shop Manager News


How to Integrate Big Data Into Your E-Commerce Store

Whether you're an e-commerce store novice, or you're just getting your feet wet, the words "big data" are probably part of your vernacular (and if they aren’t, they should be). You can thank advancements in technology and big data applications for the surge of information that can overwhelm even the most savvy of analyzers. When applied correctly by owners, big data can take an e-commerce store to the next level of success. However, others wade through the enormous amount of...


How Important is Social Media to Optimizing Your Mobile E-commerce Store?

Social media is booming right now, and you know why? Because people love it, and use it on a daily (if not hourly) basis.  So, when you want to know how important social media is for optimizing your mobile e-commerce store, we give you one word – EXTREMELY!  In fact, search engines pay attention to those conversions you get from social shares and likes, and your rankings improve because of them.  Let’s explore the different ways that social media can...


How to Prevent Abandoned Carts on Mobile Devices During the Holidays

When you own an e-commerce store, you need to put yourself in the mindset of the consumer, especially during the busy holiday season. When you do, you experience those little frustrations that cause people to leave their cart, and cost you a sale. Let’s check out what causes people to abandon their cart, what tools and practices you can implement to recapture the sale, and how to do it in a way that the customer appreciates your efforts (not in a way that annoys them).  Why do...


15 Ways to Get More Conversions for Your E-commerce Store on Mobile Devices

As an e-commerce store owner, you know these days conversions are important to your mobile rankings, as well as your sales (which can act as one in the same). That's why we put so much time and effort in conversion growth for our business. Here are fifteen ways you can improve your conversion rate and make the experience better for your customers.   #1: Add videos   Videos are a great way to give people more engaging information about your products. People can see the...


The Importance of Optimizing Your E-commerce Store for Mobile Devices

With the biggest shopping month of the year right around the corner, it’s time to take SEO for your turnkey e-commerce store more seriously. Because optimization is continually evolving, even when you think you've done everything you can, there may be a few little tricks that you’ve missed along the way, or that you’ve let become outdated. So, let’s take a little time and look at the best practices for optimizing your mobile website, tactics you should avoid, and...


Everything you need to know about Google Algorithm changes and how it impacts your e-commerce business

As an e-commerce business owner, when you hear that Google is making an algorithm change, your heart skips a beat. While not all algorithm changes are going to make a direct impact on your business, you want to sit up and listen, because some of them will. And that includes the Google's algorithm change this past April that impacted how people find your business on their mobile devices. But let’s take a step back and look at what an algorithm change is and the history behind them....


Implementing Mobile Web Design 101

It’s easy to get overwhelmed when you start implementing a mobile web design as part of your e-commerce strategy. We're here to tell you – don't overcomplicate it! It's not as hard as you think. Once you get the basics down, you can build on them. But many turnkey e-commerce stores do just fine by focusing on the right designs and tools, and not letting themselves implement every tactic, strategy, and piece of advice that comes their way.  Be mindful of what you are...


eCommerce Conversion Rate Optimization Series Part 6: 6 Tried and Tested Checkout and Shopping Cart Conversion Boosters

In eCommerce, conversion is one of the most important aspects of your online game once you have your traffic in place. This blog is the final part in our eCommerce optimization  series, and also deals with the final section of your conversion funnel – your shopping cart or ‘checkout’. While this blog works just fine on its own (checkout optimization is huge - implement everything here and you’ll see conversion improvements right away), we still recommend...


eCommerce Conversion Rate Optimization Series Part 5: Category and Section Page Conversion Boosters

Now that you have your product pages optimized for conversion , we’re going to take a step back and optimize your category or ‘section’ pages. In case you missed it, we have already covered site wide e-commerce conversion and home page optimization , so go back and check if you haven’t yet. If you’re up to speed, then let’s get going. Category pages are important for conversions First let’s think about the purpose of a category page....


eCommerce Conversion Rate Optimization Series Part 4: 12 Proven Product Page Conversion Boosters (that you can implement right away)

If you’ve been following the ecommerce conversion optimization series, then you should already have your site-wide optimizations in place, and your home page should have been turned into a conversion machine. If not, I highly suggest you go back to read Part 1 , Part 2 and Part 3 in the series and get yourself caught up with us. Once you have those set up, let’s dig a little deeper into your site. Today we’re talking about product page optimizations. Product...


eCommerce Conversion Rate Optimization Series Part 3: Home Page Conversion Boosters

The home page of your ecommerce store is huge for conversions, so optimizing it right should be a top priority for you. Customers expect certain things from an ecommerce home page. They expect it to feature your best products, display your special offers and they go there to consume all information that you have available to them. Make sure to check out Part 2 of our series, sitewide conversion rate boosters 2 . Session capture software has confirmed that whatever it is they are looking...


eCommerce Conversion Rate Optimization Series Part 2: Site-wide Conversion Boosters (2/2)

In part 2 of site wide conversion boosters, we are going to jump directly into some juicy tactics to help turn that browsing traffic into paying customers. If you haven’t checked out part 1 in the series yet, do so here . If you are already up to speed – let’s get going! Appeal to urgency: incentivized time constraints Getting straight into a big one, incentivized time constraints (ITCs) work! An ITC is an action you can trigger based on how much time...

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