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May
16
2013

Owned, Paid, and Earned Website Marketing - What You Need to Know

Marketing your ecommerce business on the web can be a real challenge, especially since it may be difficult figuring out how to start and where. Knowing both the how and the where can get your business off to a good start, or help unlock the full potential of your online business. There are three basic kinds of website marketing strategy that ebusinesses need to master: Owned Paid for Earned Let's look at all three and what they mean for your business. Website...

Apr
17
2013

7 Tips for Creating an eCommerce Website that Earns Loyal Customers

If you're running an eCommerce business, your long term success relies on building brand loyalty and a solid customer base. These are the people who will keep coming back to you for their needs and will also recommend you to friends and family members. Establishing this sense of brand loyalty can be difficult early on, however, and sometimes there are no second chances when it comes to creating repeat business . Here are seven tips that will help you generate return customers and build...

Apr
5
2013

5 Tips for DIY SEO: Search Engine Optimization on a Budget

Search engine optimization (SEO) can mean the difference between getting found on Google and getting lost in the vast information landscape of the internet. If you're a small eCommerce business, having an cost effective SEO campaign is crucial for getting a good start, but you may be intimidated by selecting and hiring a professional firm to handle your SEO duties. Thankfully there are a few things that you can do on your own for free that can help improve your site's SEO. Here are five...

Apr
5
2013

5 Tips for Effective eCommerce Blogging and Content Development

One of the most common pitfalls of blogging for eCommerce businesses is sheer blandness. Many blogs become dumping grounds for press releases, reports, and minor bits of news without any sense of personality or purpose. It's content without a reader in mind, and who wants to read that? Even if you are a corporate brand, your blog needs to provide some sense of your business’s voice and vision. That's why it's important to consider what makes certain blogs successful and (more...

Mar
28
2013

10 Reasons Why Your eCommerce Website Should Use Responsive Design

Studies suggest that in 2014, more people will be accessing the web through their smart phones and tablets than through their desktops or laptops. Given this trend, businesses now have to make an important decision to remain competitive: create a separate mobile website or develop a responsive design? If you're unfamiliar with the term, responsive website design (RWD) refers to how a site adapts to the width of a device's screen. That means that a single site can be viewed on all...

Mar
28
2013

Google Analytics eCommerce Tracking - Traffic, Events, Conversions, and Other Goals

If you want to find out how well your eCommerce website is performing, you need to track your numbers. Looking at your search engine rank and your traffic isn't enough, though. You need to consider your conversion rate , how those conversions are coming through your website, and how you can gear your site toward increasing conversions. One of the great things about Google Analytics is that it can help you do more than just track standard website traffic numbers. There are tools in...

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