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May
12
2015

eCommerce Conversion Rate Optimization Series Part 5: Category and Section Page Conversion Boosters

Now that you have your product pages optimized for conversion , we’re going to take a step back and optimize your category or ‘section’ pages. In case you missed it, we have already covered site wide e-commerce conversion and home page optimization , so go back and check if you haven’t yet. If you’re up to speed, then let’s get going. Category pages are important for conversions First let’s think about the purpose of a category page....

Apr
14
2015

eCommerce Conversion Rate Optimization Series Part 4: 12 Proven Product Page Conversion Boosters (that you can implement right away)

If you’ve been following the ecommerce conversion optimization series, then you should already have your site-wide optimizations in place, and your home page should have been turned into a conversion machine. If not, I highly suggest you go back to read Part 1 , Part 2 and Part 3 in the series and get yourself caught up with us. Once you have those set up, let’s dig a little deeper into your site. Today we’re talking about product page optimizations. Product...

Mar
9
2015

eCommerce Conversion Rate Optimization Series Part 3: Home Page Conversion Boosters

The home page of your ecommerce store is huge for conversions, so optimizing it right should be a top priority for you. Customers expect certain things from an ecommerce home page. They expect it to feature your best products, display your special offers and they go there to consume all information that you have available to them. Make sure to check out Part 2 of our series, sitewide conversion rate boosters 2 . Session capture software has confirmed that whatever it is they are looking...

Feb
9
2015

eCommerce Conversion Rate Optimization Series Part 2: Site-wide Conversion Boosters (2/2)

In part 2 of site wide conversion boosters, we are going to jump directly into some juicy tactics to help turn that browsing traffic into paying customers. If you haven’t checked out part 1 in the series yet, do so here . If you are already up to speed – let’s get going! Appeal to urgency: incentivized time constraints Getting straight into a big one, incentivized time constraints (ITCs) work! An ITC is an action you can trigger based on how much time...

Jan
12
2015

eCommerce Conversion Rate Optimization Series Part 1: Site-wide Conversion Boosters (1/2)

Beginning our blog series on conversion boosters, we’re going to start by talking about tactics that work site-wide. Each conversion booster alone has been shown to have a positive effect on conversions in most cases, so using multiple tactics from this blog and the following series may help you to see a compounding effect on your conversions. In some cases conversions have been known to double or triple by using all of the tactics listed in this series, but it depends from niche to niche...

Dec
9
2014

What Makes a Great Website Part 4 - Writing Effective Product Descriptions

I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions. I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to...

Nov
10
2014

What Makes a Great Website Part 3 - 5 Banner Design Tips

BANG! Banners are the first thing that hit you when you arrive at a site. For clarification, banners are the images that rotate at the top of a company’s page and can also be referred to as Hero Images. Because banners are above the fold (visible before scrolling down the page), they are extremely important to making that good first impression we all want the visitors of our site to have. So what are some factors to remember when choosing the perfect banner for your site? 1....

Oct
14
2014

What Makes A Great Website Part 2 – Website Content Writing

Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google...

Sep
9
2014

What Makes A Great Website Part 1 - Images

It is always important to have high quality images on your site. Although content is considered king and is the most important aspect of your site, beautiful images make a lasting impact on users as well. This article will outline some fantastic use of imagery on websites that Web Shop Manager has designed. Let’s get straight to the good stuff with our first image. This image uses an awesome blend of high definition pictures and drawing style imagery. By combining these two...

Aug
12
2014

Using Automotive Classifieds to Build Your Customer Base and Grow Traffic

A few weeks ago we wrote about our automotive classifieds service Readers Rides and the benefits it could give your site. This week we will focus on using automotive classifieds to build your customer base and grow your organic search traffic! One of the many benefits of using automotive classifieds includes having unique, user generated content published to your site. Google values fresh content being published to a site because Google’s main goal is to help users find exactly what...

Jul
8
2014

5 Awesome Automotive Web Design Banners

Effective automotive web design often goes hand in hand with online banner ads. We aren’t talking about paid ads you see on Google – we are talking about call to action banners within your automotive eCommerce site that entice users to click through your site to your specials and featured products. Pictures speak a thousand words, and if you have an attention grabbing banner it can be incredibly effective in pulling in potential customers and ultimately making a sale. Why is...

Jun
10
2014

10 Tips To Turn Browsers Into Buyers

The first thing you need before trying any of these 10 tips to turn browsers into buyers is a solid foundation. What we mean by this is your site should be user friendly, easy to use, great to look at, and accessible from any device. See our previous article 5 Benefits of Responsive Web Design to see how a responsive site can benefit your business. Now let’s get on with our 10 tips to turn browsers into buyers so you can make more sales with your eCommerce business!...

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