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Mar
9
2013

The Changing Landscape of Marketing

It should come as no surprise that the web has completely changed the way that marketing works. Old strategies no longer apply in a world that is interconnected. In fact, new companies that try to apply old marketing strategies will most likely fail, especially small businesses. Let's take a look at the the changing marketing landscape and compare it to marketing in the Internet Age . We'll also explain why this change is a good thing for your business. "Broadcast" Marketing - How Things Used to Be Done Broadcast marketing meant that the company was in total control of their brand and the consumer experience. There were three basic components to the broadcast marketing strategy: Create a product or provide a service that can reach the widest number of potential consumers Use a marketing message that reaches out to as many potential consumers as possible Build a brand name that can then expand beyond the initial product to other kinds of products Why...

Mar
9
2013

Creating Marketing Videos for Your Website Marketing Strategy

If you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos say a lot about your eCommerce business and the products and services you offer, but if made right your marketing videos can be a tremendous asset to your overall website marketing strategy. As many business owners find, creating marketing videos is easier said than done. I'm sure we've all seen well-meaning businesses try to make their own videos but come up short. There's no one formula for making effective marketing videos, but we think the 10 tips below will give you some good direction when making your own. 1. Light your video right While there is a charm to quick point-and-shoot videos, one thing that can make your video look more professional is good lighting. Bad lighting never looks good, even with the most expensive camera. Even an inexpensive lighting kit can mean...

Mar
4
2013

5 Reasons Why Alternatives to Ebay Can Help You Sell More Products

eBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce websites . Having both an eBay presence and an eCommerce site on its own is a great way to reach as many potential customers as possible. However the fees associated with selling through eBay can take a significant toll on already slim profit margins – for many online retailers transitioning the majority of their sales from eBay to their eCommerce site is a necessary step in growing and expanding their business - having alternatives to Ebay is extremely important for your company's financial wellbeing. Transitioning from an eBay-based business to an eCommerce business can be tricky, and so can building an eBay presence for an established eCommerce site. It doesn't have to be, though. Here are five pointers on how to do it right and become an alternative to Ebay. Send Follow-Up Emails on eBay...

Mar
4
2013

Social Media Strategy for Your eCommerce Website

So we all know that effective use of social media strategy is a great way to make your eCommerce business flourish. But what a lot of people don't know is how to make social media work for them. Simply having a presence on Twitter, Facebook, Google Plus, and other social media outlets isn't enough to build out your website marketing strategy . For that matter, irrelevant or non-engaging updates aren't enough to build a social community around your brand, no matter how consistent. Since many businesses struggle to get the most out of their social media strategy, we want to give you five tips on how to use social media right. These strategies will help you grow your business while engaging customers in the social media experience that's great for them. 1. Your Updates Shouldn't Sound Like Ads Your business shouldn't be using social media as a mere billboard. The best way to engage with consumers is by giving your business a human presence and personality through...

Feb
21
2013

Building Big Brands for Small eCommerce Businesses

Big brands have major advantages over small businesses when it comes to search engine performance. But small businesses shouldn't feel down or defeated. There are many ways that you can build a brand and get your name out there, allowing you to compete with major companies and competitors in the ecommerce marketplace . Building Big Brands: What Makes a Brand? There are multiple factors that go into building brands, and it can actually take years to effectively implement them. But as with any related to starting your own business, building big brands will take time. Google will look for certain signals to determine if your business is an actual brand. By knowing what they're looking for and what to do, you can get your ecommerce website off to a good start. Here are four tips for building your brand and keeping up with your competition. 1. Leverage the Power of Social Media If your business isn't social, it needs to be. Not only does social media signal to Google...

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