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Articles by Thomas

Feb
2
2016

Complex 2016 Auto Data Online

Broken Down and Simplified When it comes to complex auto data, the best e-commerce stores create a seamless experience – and they make it look simple. But if you’ve ever had the chance to go behind the scenes and build your own store, then you know that auto data gets intricate and interlaced. And it’s up to you to untangle the information, so it’s easy for your customers to locate what they want. In the second post for our Big Data series, we're going to...

Feb
17
2016

Make Your eCommerce Product Data More Accessible to Your Customers

If you own an e-commerce store, you’ve probably noticed that the competition is pretty tight these days. Owners have captured some impressive data for marketing and designing e-commerce solutions and stores that cater to their ideal customer. The good news is you can use that data to your advantage. When you’re collecting information, be sure to look at the top competitors in your niche whether it’s in the auto industry or you specialize in sewing machines. Here are a...

Mar
18
2016

eCommerce Inventory Management

Are You Taking On Too Many Products? ? It’s easy to get ahead of yourself and load an e-commerce shop down with as many items from your niche as possible. But, you’re going to want to take product selection slowly because having too many choices on deck can be detrimental to your business.  It creates a top-heavy store that doesn’t have enough support for the number of items. When you’re in an industry that has complex data like automobiles, you’ll...

Apr
2
2016

Is Your Content Working For You?

Improve the Conversion Rate of your eCommerce Content Content plays a big role in your e-commerce conversion rate. It’s like the dude’s rug in the movie The Big Lebowski – it just really ties the room together. Content is an element that touches almost all of your efforts and pulls them in the same direction when it comes to applying data and optimizing your website. When your content is working for you, it moves you closer towards your goals. When it isn’t...

Apr
18
2016

How to Simplify 3 Complex eCommerce Data Problems

There is A LOT of data out there – and it doesn’t all fit in the same category. In can be downright overwhelming and make us want to pull our hair out, but it’s so beneficial when properly executed, you just can’t ignore it. So your next step is to address the challenges that come with complex data and develop a plan to break it down and simplify it. Here are three of the biggest challenges we face when working with complex data. We’ll take a closer look at...

May
2
2016

eCommerce Data Standards and Requirements

The Importance of Using Expert Data Standards There are hundreds of millions of vehicles on the road today, and it doesn't matter what corner of the automotive industry your e-commerce store touches, you have a market. The goal is to keep people there once they arrive and become a constant source for them when it comes to buying automotive supplies (or any complex data item from kitchen equipment to sewing machines to power tools). In the broad spectrum, the way you keep your...

May
4
2016

e-Business Security in eCommerce SSL for Auto Parts Data

What Is Auto Part Data Security and Why You Need It When you think of online security, you might think about spammers, hackers, personal information being exposed, and in a way, you would be right. There is a lot to be learned about the best practices for securing and protecting online information. However, in this article, we’re going to talk about auto part data security in the sense of what digital assets you can use, and which ones are off limits, as well as how to protect...

May
6
2016

eCommerce Analytics: Complex Product Data Sources

Data has been helping businesses for decades. It touches all aspects of the e-commerce analytics world whether you’re looking for information to support your SEO efforts, you need complex product data, or you want to know more about where your ideal customers hang out on social media. There are a TON of places you can collect data from, but it's crucial you focus on quality and reliable origins to provide you with the information. Here we break down a few unique sources to find data...

May
10
2016

eCommerce Data Driven Decision Making

In this series about Big Data, we've touched on many different aspects of complex information and how its applications affect e-commerce stores. So far we've found the overwhelming amount of data can bog you down if you let it. But, when you take it one step at a time, you can break it down and manage it effectively. Here we look at big data as a whole and some of the most beneficial uses of it. 8 Ways To Use Big Data With Your Online Store #1: Proactive planning As the...

May
12
2016

Auto Parts Sites - Mobile Responsive or eCommerce Apps?

Why an App for Complex Auto Part Data Isn't Going to Help Many online retailers have thought about getting an app to enhance sales efforts and to offer customers something a little fresh. After all, this year the trend is to give consumers a memorable online experience. Gone are the days that you can sit back and let the customers take the reigns when online shopping. Now, you’ve got to find clever ways to stay in front of them in social media, email, while browsing your version...

May
13
2016

2016 Automotive Advertising Guide

Once you’ve applied the big data applications and practices we’ve broken down in this series, then you’ll be ready to push your marketing efforts further than ever before. There are a lot of marketing tips that you can apply, but these eleven are the bread and butter when it comes to setting yourself apart from the competition. #1: Make it personal. You know that saying, "it's not personal. It's strictly business," from The Godfather. Well, this is one time to go...

May
17
2016

Niche eCommerce Site Ideas

Finding a niche market for your ecommerce business ideas requires a dash of creativity as well as grinding keyword research, a bit of luck, and the right platform. Web Shop Manager can help with the platform. The elbow grease is on you. It might surprise you that one of the primary obstacles e-commerce owners face when starting out is choosing a niche. What sounds like such a simple box to check off can actually be overwhelming, and is easily shuffled to the bottom of that ever-growing...

May
19
2016

3 Logical Steps For Selecting a Profitable Niche

When you take the time to build a quality e-commerce store , you have the opportunity to make a very decent living. And once people figure this out, they get stoked to start building that online shop and watch their bank account grow. Suddenly, you've got ideas flowing out of your ears, and everything looks appealing and fresh. You have so many industries to choose from and your research proves that it can be done. But then your world comes to a screeching halt. Why? Probably because...

May
20
2016

eCommerce Mistakes and Solutions

In the e-commerce business, you’re going to make mistakes – it’s just a fact of life. However, if you make those mistakes when choosing a niche, it can send you right back to square one (which can be very disheartening). 10 Mistakes People Make When Choosing a Profitable Niche Here we've listed the top ten mistakes people make when choosing a profitable niche. Before you make the final decision on where you want to focus your attention, be sure you read through...

May
23
2016

Are You Targeting the Right Customers?

As we’ve discussed before, how profitable the niche you choose is will be crucial to your success. But what's even more important than the niche you pick is the person that's going to be pulling out their wallet and buying what you're selling. And you might not realize it, but people shop in many different ways. As you're researching the different niche markets, pay close attention to who your audience is going to be. By doing this, you'll have a better understanding of what their...

May
24
2016

How to Identify Challenges Within Your Niche

Fixing Challenges, Problems and Issues with e-Commerce Sites Once you’ve narrowed down your niche selection to a few of the most promising themes, you can begin to dig a little deeper. And that’s what this article is all about – getting into the nitty-gritty of the challenges you’ll be facing. Often, when we start doing research for profitable niches, they all seem shiny and exciting like top automotive websites . We tend to put blinders on about the obstacles...

May
26
2016

Profitability Index Formula for eCommerce

There are many profitable niches out there just waiting to be uncovered. However, once you find a niche that looks promising, there are a few questions you need to explore to ensure that the products in the niche are going to excite your customers enough to make a profit. Take the time to check the ecommerce calculator and determine a site's potential profitability index. Here are ten questions for you to delve into before you make the final decision on your products. Be sure to select...

May
27
2016

Balance Profit and Passion

There’s a lot of debate going on as to whether you should follow your passion or profit when starting an ecommerce business . Some experts say that following your passion is essential for your happiness and longevity in the business. The counter argument says that if you want to succeed, you have to go where the money is – plain and simple. At Web Shop Manager we teach to find a balance between the two. As a good friend used to say, whether you're following your passion or...

May
31
2016

Ecommerce Sub-niches to Sell More Products

As you research niche markets, you’ll soon discover that many of them are actually quite broad. And while this can be a good thing for your e-commerce store over time, at first it gets pretty overwhelming, and you might want to consider focusing on a sub-niche to get started. Here we’ll look at what a sub-niche is, the benefits of them, and how to find the one for you. What is a sub-niche? A sub-niche is going to be a much more refined and specific topic within a larger...

Jun
2
2016

Your eCommerce Store will Cost Money

When choosing a profitable niche for your ecommerce website , you’re primarily focused on the money that will be coming in. However, you need to be aware and prepared for the money that will be going out on your end – especially in the beginning. Here are a few places that you’ll need to spend some time and money, and a few factors to consider when choosing your products on the turnkey ecommerce site to make up those initial costs. #1: SEO and web design...

Jun
3
2016

June 7-10, 2016 IRCE Exhibition Chicago

Web Shop Manager CEO, Dana Nevins, and Senior Account Executive, Jordan Masciorini, will be attending the 2016 IRCE tradeshow in Chicago from June 7th to 10th. If you would like to discuss our custom e-commerce platform in person, it would be a pleasure. Schedule a Meeting with Dana and Jordan >"/> hbspt.cta.load(217664, 'b25bb2ba-85b3-4d33-8125-52cfe59edd27', {}); IRCE: The Retail...

Jun
6
2016

8 Site Search and Niche Navigation Strategies

You can spend countless hours doing research on a profitable ecommerce niche like auto and pay meticulous attention to the products that you fill your e-commerce store with, but if you don’t make it easy to navigate, then customers might find your store, but not the product they are looking for. And if it’s difficult to navigate around your site and your product placements don’t make sense, then it’s time to use these strategies for site search and navigation....

Jun
7
2016

eCommerce Customer Acquisition

By this point in the series, you’ve figured out that selecting a profitable niche is more than just picking a few products on a whim and crossing your fingers that there is a demand. It's a calculated decision, and many factors need to be taken into consideration. Attract and Impress New Ecommerce Customers The content on your e-commerce site is going to play a significant role in your success and is just one of those variable that you need to spend some time focusing on. Here...

Jun
8
2016

10 Ways to Validate Your Ecommerce Niche Site

After you’ve overcome the hurdles of picking a profitable niche, designing your store with a turnkey ecommerce platform , and making smart product selections, you’re finally ready to validate your site. Validating your site is a way of announcing yourself as a quality contender in your market, and creating customer chatter before you even open the doors to make that first sale. Here are ways to gain your customers trust and get people talking about your niche e-commerce...

Jun
9
2016

Target the Best Markets with Lead Magnets

A list of potential customers is an invaluable resource for your company and is key to growth. To create the list, you need to utilize effective tactics and practices that are proven to attract the right people. And guess what – lead magnets are an ideal way to do that. How to Build a List of Potential Customers A lead magnet is essentially a trade. You offer something of value to your potential customers, and in turn, they provide you with their contact information. When...

Jun
10
2016

Optimizing Your Images For Retina Screens

If you've noticed how incredibly clear images have become over the last few years on smartphones, tablets, and monitors, then you can thank a little something called Retina display. Almost all devices today have such a high resolution and pixel density that you can’t detect the individual pixels when looking at images. And this is great – as long as your website is prepared for it . However, if your images aren’t optimized for retina screens, then they’ll come...

Jun
13
2016

Use Guest Contributors for More Output

It's tough to keep up with our content-driven world online. And if you've wanted to enhance your content marketing output efforts, it might be time to look into guest contributors. Here are a few ways they’ll help double (even triple) your efforts: Generating new material on a regular basis By allowing guests to contribute to your car parts website , you’ll get new material with very little effort on your part. Now, don’t get us wrong, there will be some effort...

Jun
14
2016

Creating E-Commerce Podcasts? Could It Work For You?

There are a couple of reasons why businesses are on the fence about utilizing podcasts. One, they may not understand how easy they are to create. Two, their current content strategy might be working like a well-oiled machine, and they don't see the need to jump on board (with yet another) method of brand exposure. And third, they don't see the competition getting on board either, so why bother? Well, for many businesses we say, go ahead and bother with a podcast because of the many...

Jun
15
2016

Do You Need Live Chat on Your Site?

Every interaction between you and the customer costs money in some way. Whether it's the length of time customer support has to spend per buyer, or conversions are lost because the interaction wasn't easy or didn't provide the answers being searched for. So when you start to wonder if you need a live chat option on your site – the answer is an overwhelming yes! Here are a few reasons why live chat is an asset for your e-commerce website store : You prevent people from...

Jun
16
2016

Logo Design: How will it Affect My Business?

Whether you like it or not, the reality is, your logo will affect your business. It gives people a quick visual to identify your company and works harmoniously with the other elements of your brand to enhance it. Here are a few ways a logo will affect your business, and how to make the most of the design. It sets you apart online Competition is pretty steep these days, and you might not realize how much your logo needs to be out there. Social media posts, email signatures, secure...

Jun
17
2016

4 of the Best Productivity Habits for Business Growth

As technology has made its way into our work lives, it brings on an entirely new set of challenges when it comes to being productive. There is more to balance now than ever before, and it's the first time in history we can be this connected and make global sales within minutes and very little interaction thanks to online shopping platforms like WebShopManager . Our ability to run an online business pulls us in a million directions, but there are a few tricks to staying calm and...

Jun
20
2016

Using Web Design Strategies to Increase Sales

The first web design you create (or invest in) will not be the final design of your website. Over time, part of your turnkey online business will cultivate and evolve, and web design trends and techniques will find a place within your site. And you should never stop looking for innovative ways to represent your brand and stand out. After all, the more eye-catching your web design is, the more people you'll get to stick around and see what you have to say and sell. Here are a few...

Jun
21
2016

Managing data: Are You Using the Right Tools?

While managing data might not be your favorite task on the to-do list, it's one of the most critical when you want to run a successful online business. And there are a ton of excellent tools out there that give you a genuine insight into how well you're doing. It is not unreasonable to strive for having the best auto parts website in the United States . With that said, not all of those amazing tools will necessarily be right for you. Here are a few questions you should ask yourself...

Jun
22
2016

Recover Abandoned Cart Sales with These 5 Tactics

Recover Abandoned Cart Sales with These 5 Tactics You’ve done everything right. Your store is set up with eye-popping images, your content is fresh and engaging, site speed is fast, and your ecommerce SEO strategy is on point. Now you watch as the traffic starts to trickle in. And over time you see more people visiting and converting. But, wait, there’s one element that just isn’t making sense. You have all of these customers, yet you’re losing over half of...

Jun
23
2016

Two Management Strategies That Gain More Customers

Managing an E-commerce website is no easy feat, and with it comes an abundance of trial and error. And sometimes when we go searching for management strategies we're bombarded by long lists of ways to improve. It can feel like an information overload. We've simplified it here with two places that you can focus your attention to ensure you're gaining more customers as you move forward. Plus, you'll be giving your employees more respect and the opportunity to show you why you hired...

Jun
24
2016

Do You Want to Go Viral?

Going viral is sought after by businesses and individuals alike and for a variety of reasons. However, you should approach going viral by throwing caution to the wind to ensure that you make a positive impression that will help your business (and not hurt it). Here we'll let you know the pros and cons of going viral and a few steps you can take to get started. The pros of going viral You’ll get more brand exposure and traffic to your e-commerce website , and this means...

Jun
27
2016

What Gains More Sales? Multi-tasking or Single-tasking?

When it comes to growing sales we all know that the goal is to be as productive as possible. And many ecommerce professional consultants turn to multi-tasking to ensure they stay on target. But, this can make you wonder, should you really be focused on completing multiple tasks at one time when trying to gain more conversions? Here we look at the pros and cons of taking on a single task versus many, and how to find the balance that will grow sales. Multi-tasking The goal...

Jun
28
2016

Are Fake Social Media Followers Hurting Your Sales?

Almost all online businesses will suffer from fake social media followers regardless if they invest in legit ads that provide them with likes, or they're trying to grow their online presence organically. And if you wonder, what’s the harm in fake followers? Well, there are a few reasons why you don’t want them. #1: They cost you time and money. While you might have the mindset of the more followers, the merrier, that simply isn't the case. As you grow your online brand...

Jun
29
2016

Grow Profits with E-commerce SEO Tactics

We’ve all been bombarded with a multitude of ways to use an e commerce seo agency for our online businesses from keyword research to linking to responsive mobile web designs. And if you’ve ever tried your hand at optimizing your e commerce website , you know that it’s not easy! In fact – it’s downright complicated. However, as you continue to learn new SEO practices and update old methods, there is one tactic that you should be applying over and over...

Jun
30
2016

Email Marketing: 7 Tactics for the Best ROI

If you’ve ever heard that email marketing is dead – think again. There are tons of businesses that benefit from their email list. And while some businesses have not been very successful with email marketing (they're probably the ones that say it's dead), there are some effective practices that can give you the ROI you've been hoping for. In fact, some of the best online marketers consider it one of the top – if not the number one – way to get conversions even if...

Jul
1
2016

Social Media Hangouts: Where Are Your Ideal Customers?

It’s not hard to find people hanging out on social media. There are billions of people logged on every day – but it is hard to find out where your ideal customers are. Are they on Facebook? Yep. Okay, where are they on Facebook? And that’s when the headaches begin. Don't give up on social media just yet, though. Here are a few tips to help find out where the heck your customers are. Create a survey for current customers (and reward them for returning it)...

Jul
2
2016

Do You Need Live Chat on Your E-Commerce Site?

Every interaction between you and the customer costs money in some way. Whether it's the length of time customer support has to spend per buyer, or conversions are lost because the interaction wasn't easy or didn't provide the answers being searched for. So when you start to wonder if you need a live chat option on your turnkey ecommerce site – the answer is an overwhelming yes! Here are a few reasons why live chat is an asset for your e-commerce store: You prevent people from...

Jul
6
2016

Email Marketing Tips and Best Practices

If you are an online retailer who is not taking full advantage of email marketing in your e-commerce store , then we can almost guarantee you are missing out on a whole lot of potential revenue each and every month. No exaggeration. Email marketing is one of the most overlooked and yet most profitable methods of marketing an online store, with an almost instant ROI on your campaigns once you have them set up correctly. This topic is so important, we have decided to dedicate an...

Jul
7
2016

Step-by-Step Guide to Writing the Perfect Email to Maximize E-commerce Email Marketing ROI

If you’ve heard that email marketing is dead – think again. The first article in the series showed you just how effective an email marketing campaign is for your ROI. In fact, it’s more effective than social media, direct mail, print advertising, and when paired with SEO efforts and mobile marketing, you’ll find that you have a serious selling machine on your hands – that is as long as you maximize your e-commerce email marketing endeavors. We’ll...

Jul
8
2016

2016 East Coast Diesel Nationals

The Web Shop Manager team is heading to the east coast! Web Shop Manager's CEO and E-Commerce thought leader, Dana Nevins, is going to Catawissa, Pennsylvania on Saturday, July 16th. 7th annual 2016 East Coast Diesel Nationals If you are going to be in the area and want to discuss how you can dominate your local diesel market or ecommerce in general, let us know. We would love to talk with you about diesel dominance! The largest "DIESEL ONLY" event on the East Coast is now...

Jul
11
2016

Everything You Need to Create your Ecommerce Email Marketing Campaign

So far in the series, we’ve tapped into the essence of how to write powerful emails and headers that catch the eye of your potential customers. Now, it’s time to get our hands dirty and start filling our toolbox with the best gear so that we can hit the ground running with our e-commerce email marketing campaign . Could you imagine a carpenter going to work without a hammer? How about a baseball player without a bat or glove? Or a gardener without a shovel or spade? You...

Jul
12
2016

Ecommerce Email Marketing Funnel

When you approach your email marketing campaign with actionable steps that serve the purpose of building a relationship with your ideal customer, you'll be able to identify their needs better. Because your promotions will be fully thought out and conversion driven, you’ll not only sell more, but you’ll gain those loyal customers that keep coming back. Plus, when utilizing the 3 stages of the e-commerce email marketing funnel, you can segment your customers to generate more...

Jul
13
2016

Interested Customer Emails - Strategic Ecommerce Email Marketing

We touched on the email marketing funnel stage one in the previous article. Now it’s time to roll up our sleeves again and get to work. (If you missed it, click to go back and get an overview of the three essential stages of ecommerce email.) The first funnel stage is when customers have signed up to be part of your email list, but they haven’t bought anything yet. Your goal is to create an online atmosphere that nudges them to make that first purchase. It's critical...

Jul
14
2016

Strategic Ecommerce Email Marketing Funnel Stage 2: Engaged Customer Emails

Often acquiring new customers can be harder than simply retaining customers you already have. In fact, it costs much more to sell something to a potential customer than it does to an existing one. So, why do so many businesses forget about selling to existing customers once the first purchase has been made? Here we're going to break down how to keep customers engaged once they've made a few purchases, so they continue to come back time and again. The goal isn’t to get one sale...

Jul
15
2016

2 Simple Web Design Fixes That Will Amp Up Your ROI

When customers think about your web design, they think of attractive fonts, vibrant colors, and stylish images. But as a web designer, you have A LOT more to think about. An effective website design strategy starts and ends with research, using all of the tools available at your disposal. You not only want to entice the visitor to come to your site, but you want them to stick around and convert – and this takes a user interface that is easy to navigate, has fast upload times, and...

Jul
16
2016

Successful Ways to Reward Customers and Gain Loyal Shoppers

When running an online business, it's critical that your customers are loyal. You don't want their business once – you want it over and over again. However, as new e-commerce stores and businesses pop up online, it can be tough to keep the attention of the people who have traditionally come to you for services. After all, we all like to check out the latest and greatest thing on the block. Here are a few ways that you can keep shoppers loyal, even when someone new comes in...

Jul
19
2016

How to Handle Negative Online Reviews

Negative reviews are inevitable. Just go ahead and accept that you won’t be able to please every person. And these days – customers love sharing their bad experiences whether they’re legit, or they’ve been exaggerated. It makes sense for this be part of the planning stage of how to start your own e-commerce website . While you might just brush off the negativity, the truth is, you need to have a plan when these occur. One reason being that bad reviews can actually...

Jul
20
2016

How to Generate Sales on LinkedIn

With millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that professionals go to find work and advance in their career. And while this is the case for some, as a business owner, you can also hit a pretty big demographic of people with steady paychecks and a love for buying goods and services online. Here are a few ways to...

Jul
21
2016

How to Create Sales Content That Pays Off (Big Time)

If you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers. And there’s probably a good chance that you’ve heard crickets when it was published. Don’t worry – even the best content creators in the industry have experienced this, and it can be discouraging when you get little to no results. But, when you apply a few fundamental elements to your...

Jul
22
2016

Getting Customers that are Ready to Buy

There are a lot of people who come to your online store and don't buy. And while you might see an abandoned e-commerce cart or a window shopper, the truth is – they were ready to convert, but you just didn't give them that extra push. Don't forget (even behind the computer) you're in sales. And while you don’t want to come across as those stereotypical, pushy salespeople, you do want to recapture those sales that were lost because of people who second-guessed their...

Jul
23
2016

Content Marketing: 3 Words That Boost Conversions

Whether you own an e-commerce store on a top platform , or you're trying to gain new clients for a business utilizing a do it yourself website, you know the power of persuasive copy. The right words can spark new sales and get customers excited about your products and services. In the same vein, the wrong words can deter them from making a sale, and you can see a loss rather than a boost in conversions. Here are three powerful words that enhance your influence level and leave a...

Jul
26
2016

Avoid These 8 Ecommerce Product Selection Mistakes

Your to-do list is about a mile long when you’re beginning a new e-commerce website , and you may not have put too much thought into product selection yet. After all, you've got to get it optimized, write content, find the perfect checkout system, build an email list, focus on an attractive (yet easy to navigate) web design, and then some. But before you fill that online store with items, you’re going to want to check out this article and make sure that you aren’t...

Jul
27
2016

Title Tags and Descriptions

While there’s been much debate about the importance of meta keyword tags in 2016, some meta tags still play a very solid role in your SEO efforts and should not be ignored. For starters, your meta descriptions are the first thing people see when their search results are pulled up. It’s those 160-220 characters you see before deciding which website to click on . Some meta tags are only written in HTML code and won’t be viewed by people, but are provided to explain to...

Jul
28
2016

Reduce Bounce Rate for Higher Sales

It’s amazing how much customer information you can get from a simple number like your bounce rate. Your bounce rate lets you know whether people are staying on your site once they’ve arrived, or if they are leaving immediately before you even have a chance to show them what you’re about. Here we look at a few ways to reduce your bounce and increase sales. #1: Break up the text If the first page your potential customers see is a five hundred word paragraph,...

Jul
29
2016

Time for a Redesign

It's not uncommon for website owners to look past the design of their static pages and basic service and product information. Especially when you have the fast-paced and exciting world of social media that demands daily attention. But before you take on more products or join another social media platform, take a step back and check out your website. And we mean really look at it. These days it's critical that your web design serves the purpose that you set out to do – give...

Aug
1
2016

Golden Ratio Automotive Design

For generations now, every young boy has at some point picked up a toy car and admired the beauty of form and elegance that meld together to form utter dynamism and design. Every girl and boy have picked a flower and contemplated the sheer beauty of nature. What is it that appeals so to our sense of aesthetics from such an innocent age? It is known as the golden ratio which is a number that resides at the heart of the very nature of things. It is responsible for symmetry, super symmetry...

Aug
2
2016

Create Brand Awareness

If you're just getting started designing that e-commerce store or attracting online customers for your brick and mortar business, you might feel a little behind. The good news is, you're entering a time when being an online store is not only accepted but preferred by more consumers. Plus, the tools are better, and web designs are easier for customers to use on all screen sizes. However, before you get started, you need a launch plan because if you don't let people know you're out...

Aug
3
2016

Inspiration for Your E-Commerce Site

Over the years, web designs have improved and become a major part of retaining customers. Even if you offer the best products at a low price, if your new e-commerce website isn't easy to navigate and doesn't have the right features, you can lose out on some major sales. Here are four places to look to when you need web design inspiration that will please your customers. Check out the industry leaders There’s a reason why industry leaders are, well, industry leaders. While...

Aug
5
2016

A/B Split Testing to Increase Profits

Split testing isn’t a new marketing concept and has been exceptionally valuable to businesses both off and online. In the past, professionals have used it with sales letters send via snail mail and through ads in the paper. Oh, how the times have changed! Now, when you run an online SEMA business with a website , you have a tremendous opportunity to improve the way customers engage with your brand . You can test checkout methods, headlines, where you place click-through...

Aug
8
2016

E-commerce Brand Research

We don’t always have the time or money to spend analyzing those critical pieces of data that lets us know the ideal ways to improve our customer experience. However, there is another way. One low-cost and quick method for enhancing business market research is by paying attention to how the big e-commerce companies are doing it. Here we guide you through big e-commerce websites to find out how they’re reaching and retaining those customers that could be converting...

Aug
4
2016

2016 Gold Muse Creative Awards

In June 2016, the results of the Muse Creative Awards were released to great praise. Web Shop Manager was recognized for their work with five of their clients who worked closely with Web Shop Manager to redesign their websites. Along with four Gold Awards, they were also awarded an honorable mention for the following ecommerce websites . Gold Award - M067-E-commerce - Rockridge 4 Wheel Drive Website Redesign Gold Award - M067-E-commerce - Fast Scions Website...

Aug
9
2016

Lapsed Customer Emails

So far we’ve discussed the two email marketing funnel stages: Interested and engaged. In ‘interested’, we’ve got the attention of a potential customer, and they've signed up to our email list, but they haven't made a purchase yet. Our job is to reel them in so we capture that first sale. In ‘enagaged’, our customers have already made a purchase, and the mission is to keep them engaged with our brand, so they continue buying over and over. Now...

Aug
10
2016

Email Marketing Case Studies

A significant amount of e-commerce stores have caught on to the fact that email marketing can drive around 25% of their revenue – that is, when you have a successful campaign in motion. In fact, email can drive more sales than social media and display ads combined. With that being said, that doesn’t mean that all emails sent out will get these results. The problem with most emails While e-commerce companies realize the impact that email has on the consumer, many of...

Aug
11
2016

2016 PWA Conference

The Performance Warehouse Association will be hosting the 2016 PWA Conference next month from September 11th till the 14th at the Embassy Suites Anaheim – South in Garden Grove, California. Meet Web Shop Manager at the PWA Conference in Anaheim As a member of the PWA, Web Shop Manager is proud to announce that we will be present at this year’s PWA Conference in Garden Grove. We look forward to the opportunity and pleasure that this well established conference offers us to...

Aug
15
2016

Sema Car Show Las Vegas

Web Shop Manager is happy to announce that we will be present this year at the world renowned SEMA Show 2016 that is being held at the Las Vegas Convention Center from November 1st to November 4th 2016 in Nevada. This follows our recent announcement that we are due to attend the 2016 PWA Conference in September in California . We believe it is very important to be present at all the major industry gatherings in order to meet our clients and friends while staying abreast of all the latest...

Aug
16
2016

How to Write an Action Plan for Email

There is an art to a successful email marketing campaign, and this area of business is getting lost in all of the noise online. Knowing how to write an action plan is an integral part to any campaign. Even some of the biggest names in e-commerce struggle to reach their optimal customers through email and simply send out generic blasts just to check a box off of the ole’ to-do list. We've all received those blasted emails with a brands e-commerce logo from stores we subscribe to...

Aug
17
2016

Online Shopping vs In Physical Store Shopping

There was a time when owning a business with a physical location gave you an edge. The consumer had more confidence buying from a store in a brick and mortar building because they knew they could walk in to view items before purchase, to walk right back with returns, and never had to worry about where to find you for someone to talk with face to face. Well, those days are long-gone. Not only are people consistently buying from stores that began online with no physical shop to walk...

Aug
19
2016

Shopping Cart Abandonment Rate Emails

Over the years, marketers have spent hundreds of thousands of dollars on how to recapture the sales of those that abandoned their cart during checkout. And they’ve seen some pretty serious results because of it. However, now it’s time to turn those dollars and our attention to different types of consumers who abandoned the sale. Beyond learning more about the individuals who leave the sale, we want to know when they leave so we can entice them to come back using the best...

Aug
23
2016

CDK Global, Inc. and WSM

CDK Global, Inc. is an independent company that trades on the Nasdaq. It was formerly known as ADP Dealer Services until changing its name almost two years ago on October 1, 2014. CDK Global is the world leader in providing integrated information technology solutions and digital marketing tools specifically for the automotive retail industry. This is the reason why Web Shop Manager is proud to work so closely with CDK Global. WSM’s ability to interface with third party software is...

Sep
6
2016

eCommerce Logo Shapes

You may not put too much stock into the shape of logos until you're tasked with creating a design that represents your brand, or finding a professional who can. Even then businesses tend to lean towards the psychological meaning behind the colors that will be used first. Don't just place those strategically selected colors inside a random shape, though! Shapes can have an impact on your eCommerce brand, as well as intrigue your customers in ways that you didn't even realize helping to...

Sep
7
2016

AIM Expo 2016 in Orlando, Florida

This year will mark the fourth edition of the American International Motorcycle Expo (AIM Expo) that is to be held in Orlando, Florida from October 13th to 16th, 2016 at the Orange County Convention Center. In a very short space of time, it has become the leading Expo across the country, attracting close to 19,000 attendees for the AIM Expo 2015 edition and originating from more than 50 countries worldwide as well as from all 50 states in the US. Last year’s figures are impressive...

Sep
9
2016

Adding Ecommerce to an existing website

With the exponential growth of Ecommerce over the past five years especially, more and more people are looking to jump on the bandwagon and monetize their creative talents or sell products to a potentially global marketplace. Chances are though that with the growing popularity of content management systems (CMS) such as Word Press, many people will already have an existing website or blog that may have accumulated a sizeable following and popularity among their readership. Furthermore,...

Sep
12
2016

Best eCommerce Platform for SEO

One of the main considerations to take into account when choosing your automotive Ecommerce platform is how much importance is given to SEO. Needless to say all Ecommerce platforms worth their salt these days advertise their SEO credentials prominently. However, not all of them offer equivalent levels of features and tools that can make a great difference to your Google rankings. If you are new to Ecommerce, you may wonder why SEO is such an important factor. Today close to 50% of...

Sep
14
2016

Improve Sales Online - Best Store Software

With the explosion of Ecommerce over the past decade, a growing number of people are joining the online revolution to take advantage of the surge in potential customers. Selling your product or idea to a potentially global market has never been easier and yet it has also become more competitive as a result. The sales funnel will increase online engagement Therefore it is important to take every element of online stores into consideration when choosing the best eCommerce platform for...

Sep
15
2016

How to Grow Small Business

The abilities of your San Diego web design are endless, and when you have an e-commerce store with a lot of products, it can be overwhelming deciding the placement of individual elements from images to checkout. Here we break down some simple e-commerce solutions that will grow your bottom dollar and your small business brand. Strategy for eCommerce Business Growth: Checkout Even though the checkout is going to be the last part of the shopper's experience, it should be the first...

Sep
19
2016

Automotive Marketing Agencies

For any of you who may have come across the much celebrated TV series Mad Men, the days of suave smoking, cocktail drinking advertising executives are well and truly in the past. At the apogee of the Madison Avenue advertising firms, clients eager to get ahead would queue up to hear the words of wisdom of a handful of men who dominated the burgeoning advertising industry. With less gullible consumers today that have grown wise to the likes of smoking Medical Doctors recommending menthol...

Sep
26
2016

Automotive Keyword Research

If SEO is an art, keyword search are the paint strokes. It is often the choice of keywords which makes the difference between an effective or ineffective SEO strategy. If you settle for choosing generic keywords you will not stand out from the crowd. Select too many specific keywords and you will miss the words that your customers are searching for. Therefore it is important that you trouble shoot potential pitfalls by compiling a list of relevant keywords and create compelling content that...

Oct
7
2016

Automotive Internet Marketing

Although it is often alluded to here at Web Shop Manager, the automotive Ecommerce market is at present in the midst of substantial growth. This market alone already accounts for over 10% of total sales online since 2014 and has continued to grow year-on-year at close to 15% since. The potential is undoubtedly there for those in a position to take advantage of it. Sales are expected to be well in excess of $6 billion by the end of 2016. Such success of course attracts new players to the...

Nov
14
2016

Plan and Reduce Customer Acquisition Cost

A customer acquisition plan is an aspect of marketing that takes time to cultivate, and you’ll want to give it a little room to develop so that you can collect data and then apply it strategically. However, throughout the process, you’ll also want to refresh or write an action plan  over when you start to notice a few areas are growing stale. Here are a few steps that you can take to refresh your customer acquisition plan without disrupting your current efforts....

Oct
24
2016

Traits of Successful Online Stores

The team at Web Shop Manager has put together for our readers a list of key drivers that can help you improve the success of your e-commerce online store. Read on to learn and review some key points that you may have overlooked or put off in order to win further market share. The Internet allows small companies to play in the big leagues. With a well-designed website, a small business can grow to reach as many people as a much larger company. Improve customer experience by offering...

 


 

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