It is becoming increasingly more difficult to have a successful online business today without utilizing responsive web design. If you want to stand apart from your competitors in 2014 and make more money, it is crucial to make your site responsive and ensure that anyone can access your site from any device. This article will outline the benefits of responsive web design and how it can help your business achieve more and reach more customers.
Consider this infographic from Digital Buzz Blog:
These statistics are huge, and are geared only to go up in 2014. With mobile device users numbering in the billions worldwide – why wouldn't you want to make sure your site looks great on any screen size?
What is responsive web design?
Responsive web design is just as the name implies – responsive. When a site is built with a responsive framework, the content, images, and structure of the site responds to the screen size of the device that is...
A Content Management System (CMS) like Web Shop Manager makes it easy to build and maintain a high quality website without having limited or any knowledge of HTML and CSS. Content Management Systems are also fantastic for making websites that will have big data and a large amount of products. There are several advantages for utilizing a CMS for designing or creating a website, which include but are not limited to:
Ability to change content: A sites’ structure and content can easily be changed using default templates on Content Management Systems....
Start with your current customers – The importance of creating a long lasting relationship between your company and your customers is crucial to success. Going to current customers first can create a slew of recurring purchases for lifelong revenue and invaluable word of mouth advertising.
Use call to actions – Call to actions are often not completely true, but they do help sell products. A great example of a call to action is placing “limited supply available” or “only 3 left in stock!” calling the customer to make a choice right there and securing that you make a sale with a fear of the product being sold out before they make up their mind.
Sell a service not just a product - Make sure everything you have to offer is clear and that your customers can get everything they need from your store and do not need to go elsewhere. If there are multiple aspects to a certain product or item make sure you have everything your...
Keyword (Not Provided) - What is going to happen to my SEO efforts?
The looming reality that soon 100% of keywords will be (not provided) in Google Analytics does not change SEO practices of keyword research and content optimization – it only tweaks them slightly. Google has gotten stricter about secure (https) searching and regrettably what has come from this is that all search data that was available to us through Google Analytics is now becoming blocked or “(not provided)”. Google has now made major changes that redirects any user to a secure, SSL encrypted, search environment. Paid search data will not be affected by this rollout of security changes by Google.
These changes will affect the way that SEO’s can monitor and track metrics and organic traffic that is driven to sites via keywords, and we will no longer have the ability to predict possible keyword opportunities based on current data.
Graph taken from...
With technology advancing so quickly and memes coming and going in the blink of an eye, companies often find themselves stuck in a vicious circle of having an “old” brand that is no longer connecting with customers, resonating with employees, but feels familiar and “safe”. Rebranding is something that is often advised against, but it could help a company that is suffering from decreasing sales, low web traffic, and other symptoms of a brand that people do not want to associate themselves with any longer. When your company brand is starting to lose traction and get behind in the times, it may be a good investment to consider some of the following rebranding strategies:
When rebranding a company, it is important to remember that this will most likely be the only chance you get when it comes to your brand, so make sure you are fully invested in your new brand. This means that your staff and upper management see the same vision and there is no ambiguity...