I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions.
I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to get the real benefit from descriptions they must be customized and tailored to your site and your products.
There are two major items you should look to achieve when writing your product descriptions.
1. Make the product attractive
- You want to make the visitor feel like they need to have this product for their automobile. Highlight the benefits the product provides and why the customer should purchase it.
2. Optimize for...
BANG! Banners are the first thing that hit you when you arrive at a site. For clarification, banners are the images that rotate at the top of a company’s page and can also be referred to as Hero Images. Because banners are above the fold (visible before scrolling down the page), they are extremely important to making that good first impression we all want the visitors of our site to have. So what are some factors to remember when choosing the perfect banner for your site?
1. Keep it Relevant
This one is pretty straightforward. If you’re selling truck parts exclusively, having a banner image of a coupe is just going to be confusing for your visitors.
2. Keep it Eye-Catching
Have a nice graphic. It doesn’t have to be super flashy, but it should look nice and crisp at the very least.
3. Keep it Clean
Make sure your banner image is clean. You never want pixelated images or poorly photoshopped images. Poor banner image...
Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google will rank your site. The saying “content is king” still stands strong and as the world moves away from print copy, the content you produce on your website becomes more and more important and valuable.
Providing your customers with great content is a way for you to connect with them in ways that are more personal than traditional sales emails and promotional offers. People want to see businesses as more than just corporations without a face. Companies go through a lot of trouble and...
It is always important to have high quality images on your site. Although content is considered king and is the most important aspect of your site, beautiful images make a lasting impact on users as well. This article will outline some fantastic use of imagery on websites that Web Shop Manager has designed. Let’s get straight to the good stuff with our first image.
This image uses an awesome blend of high definition pictures and drawing style imagery. By combining these two elements the end result is a cohesive banner that is eye catching and showcases exactly what it is meant to: steering stabilizers. The call to action is unique and right in the center of the image so the user knows exactly what to do next. This is a great way to increase conversions and CTR on your site.
Here you see a great technique being used to let customers know that any truck is in safe hands with High Impact Diesel. Showing two similar images where the only difference is how old...
A few weeks ago we wrote about our automotive classifieds service Readers Rides and the benefits it could give your site. This week we will focus on using automotive classifieds to build your customer base and grow your organic search traffic! One of the many benefits of using automotive classifieds includes having unique, user generated content published to your site. Google values fresh content being published to a site because Google’s main goal is to help users find exactly what they need. The used car classifieds by owner market is huge and has been controlled by magazine and publications for quite some time. With the expansion of the internet, the ability to sell your car online was quickly taken advantage of to avoid publication fees and ad space purchases. You now also no longer need to leave your car parked out by the road on a dirt lot with a “For Sale” sign plastered in the window.
For sale by owner sites such as Craigslist are widely taken advantage...