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Web Shop Manager News

Apr
18
2016

How to Simplify 3 Complex eCommerce Data Problems

So far in the Big Data series, we’ve learned that there is A LOT of data out there – and it doesn’t all fit in the same category. In can be downright overwhelming and make us want to pull our hair out, but it’s so beneficial when properly executed, you just can’t ignore it. So your next step is to address the challenges that come with complex data and develop a plan to break it down and simplify it. Here are three of the biggest challenges we face when...

Apr
7
2016

April Newsletter: BAK Industries Redesign & Webby Award Nominee

BAK Industries, a new look & experience for 2016 A Big Thanks to BAK Industries  for building their 3rd generation website with Web Shop Manager. Each version on which we have collaborated has raised the bar on automotive eCommerce web design and the automotive manufacturing space online as a whole. Does your current website design and functionality meet your needs? Can you accomplish your business goals in 2016 with your current web technology?...

Apr
2
2016

Is Your Content Working For You?

Improve the Conversion Rate of your eCommerce Content Content plays a big role in your e-commerce conversion rate. It’s like the dude’s rug in the movie The Big Lebowski – it just really ties the room together. Content is an element that touches almost all of your efforts and pulls them in the same direction when it comes to applying data and optimizing your website. When your content is working for you, it moves you closer towards your goals. When it isn’t...

Mar
18
2016

eCommerce Inventory Management

Are You Taking On Too Many Products? 
 It’s easy to get ahead of yourself and load an e-commerce shop down with as many items from your niche as possible. But, you’re going to want to take product selection slowly because having too many choices on deck can be detrimental to your business.  It creates a top-heavy store that doesn’t have enough support for the number of items. When you’re in an industry that has complex data like automobiles, you’ll...

Mar
8
2016

March Newsletter: Your Hollywood eCommerce Blockbuster!

Cinema Vehicles, welcome to Web Shop Manager Please join us in welcoming Cinema Vehicles , America's largest full service picture car company to the Web Shop Manager automotive platform. Form meets function with a 100% custom search experience to drill down to cars such as Elenore from Gone in 60 Seconds, the Charger R/T from The Fast and the Furious or the Gran Torino from Starsky and Hutch. Does your current website design and functionality meet your needs? Can you...

Feb
17
2016

Make Your eCommerce Product Data More Accessible to Your Customers

If you own an e-commerce store, you’ve probably noticed that the competition is pretty tight these days. Owners have captured some impressive data for marketing and designing e-commerce solutions and stores that cater to their ideal customer. The good news is you can use that data to your advantage. When you’re collecting information, be sure to look at the top competitors in your niche whether it’s in the auto industry or you specialize in sewing machines. Here are a...

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