There are a lot of people who come to your online store and don't buy. And while you might see an abandoned e-commerce cart or a window shopper, the truth is – they were ready to convert, but you just didn't give them that extra push.
Don't forget (even behind the computer) you're in sales.
And while you don’t want to come across as those stereotypical, pushy salespeople, you do want to recapture those sales that were lost because of people who second-guessed their...
If you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers.
And there’s probably a good chance that you’ve heard crickets when it was published.
Don’t worry – even the best content creators in the industry have experienced this, and it can be discouraging when you get little to no results.
But, when you apply a few fundamental elements to your...
With millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that professionals go to find work and advance in their career.
And while this is the case for some, as a business owner, you can also hit a pretty big demographic of people with steady paychecks and a love for buying goods and services online.
Here are a few ways to...
Negative reviews are inevitable. Just go ahead and accept that you won’t be able to please every person. And these days – customers love sharing their bad experiences whether they’re legit, or they’ve been exaggerated. It makes sense for this be part of the planning stage of how to start your own e-commerce website .
While you might just brush off the negativity, the truth is, you need to have a plan when these occur. One reason being that bad reviews can actually...
When running an online business, it's critical that your customers are loyal. You don't want their business once – you want it over and over again.
However, as new e-commerce stores and businesses pop up online, it can be tough to keep the attention of the people who have traditionally come to you for services. After all, we all like to check out the latest and greatest thing on the block.
Here are a few ways that you can keep shoppers loyal, even when someone new comes in...
When customers think about your web design, they think of attractive fonts, vibrant colors, and stylish images. But as a web designer, you have A LOT more to think about. An effective website design strategy starts and ends with research, using all of the tools available at your disposal.
You not only want to entice the visitor to come to your site, but you want them to stick around and convert – and this takes a user interface that is easy to navigate, has fast upload times, and...
Often acquiring new customers can be harder than simply retaining customers you already have. In fact, it costs much more to sell something to a potential customer than it does to an existing one.
So, why do so many businesses forget about selling to existing customers once the first purchase has been made?
Here we're going to break down how to keep customers engaged once they've made a few purchases, so they continue to come back time and again.
The goal isn’t to get one sale...
We touched on the email marketing funnel stage one in the previous article. Now it’s time to roll up our sleeves again and get to work.
(If you missed it, click to go back and get an overview of the three essential stages of ecommerce email.)
The first funnel stage is when customers have signed up to be part of your email list, but they haven’t bought anything yet. Your goal is to create an online atmosphere that nudges them to make that first purchase.
When you approach your email marketing campaign with actionable steps that serve the purpose of building a relationship with your ideal customer, you'll be able to identify their needs better.
Because your promotions will be fully thought out and conversion driven, you’ll not only sell more, but you’ll gain those loyal customers that keep coming back.
Plus, when utilizing the 3 stages of the e-commerce email marketing funnel, you can segment your customers to generate more...
So far in the series, we’ve tapped into the essence of how to write powerful emails and headers that catch the eye of your potential customers.
Now, it’s time to get our hands dirty and start filling our toolbox with the best gear so that we can hit the ground running with our e-commerce email marketing campaign .
Could you imagine a carpenter going to work without a hammer? How about a baseball player without a bat or glove? Or a gardener without a shovel or spade?
The Web Shop Manager team is heading to the east coast!
Web Shop Manager's CEO and E-Commerce thought leader, Dana Nevins, is going to Catawissa, Pennsylvania on Saturday, July 16th.
7th annual 2016 East Coast Diesel Nationals
If you are going to be in the area and want to discuss how you can dominate your local diesel market or ecommerce in general, let us know. We would love to talk with you about diesel dominance!
The largest "DIESEL ONLY" event on the East Coast is now...
If you’ve heard that email marketing is dead – think again. The first article in the series showed you just how effective an email marketing campaign is for your ROI.
In fact, it’s more effective than social media, direct mail, print advertising, and when paired with SEO efforts and mobile marketing, you’ll find that you have a serious selling machine on your hands – that is as long as you maximize your e-commerce email marketing endeavors.
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