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Web Shop Manager News

Sep
19
2016

Automotive Marketing Agencies

For any of you who may have come across the much celebrated TV series Mad Men, the days of suave smoking, cocktail drinking advertising executives are well and truly in the past. At the apogee of the Madison Avenue advertising firms, clients eager to get ahead would queue up to hear the words of wisdom of a handful of men who dominated the burgeoning advertising industry. With less gullible consumers today that have grown wise to the likes of smoking Medical Doctors recommending menthol...

Sep
15
2016

Small Business Ecomm

The abilities of your San Diego web design are endless, and when you have an e-commerce store with a lot of products, it can be overwhelming deciding the placement of individual elements from images to checkout. Here we break down some simple e-commerce solutions that will grow your bottom dollar and your small business brand. #1: A distraction free checkout Even though the checkout is going to be the last part of the shopper's experience, it should be the first aspect...

Sep
14
2016

Which is the best software for selling with an online store?

With the explosion of Ecommerce over the past decade, a growing number of people are joining the online revolution to take advantage of the surge in potential customers. Selling your product or idea to a potentially global market has never been easier and yet it has also become more competitive as a result. Therefore it is important to take every element of online stores into consideration when choosing an Ecommerce platform and software. In this article, we are going to focus on a...

Sep
12
2016

Choose E-commerce Platform for SEO

One of the main considerations to take into account when choosing your automotive Ecommerce platform is how much importance is given to SEO. Needless to say all Ecommerce platforms worth their salt these days advertise their SEO credentials prominently. However, not all of them offer equivalent levels of features and tools that can make a great difference to your Google rankings. If you are new to Ecommerce, you may wonder why SEO is such an important factor. Today close to 50% of...

Sep
9
2016

Adding Ecommerce to an existing website

With the exponential growth of Ecommerce over the past five years especially, more and more people are looking to jump on the bandwagon and monetize their creative talents or sell products to a potentially global marketplace. Chances are though that with the growing popularity of content management systems (CMS) such as Word Press, many people will already have an existing website or blog that may have accumulated a sizeable following and popularity among their readership. Furthermore,...

Sep
7
2016

AIM Expo 2016 in Orlando, Florida

This year will mark the fourth edition of the American International Motorcycle Expo (AIM Expo) that is to be held in Orlando, Florida from October 13th to 16th, 2016 at the Orange County Convention Center. In a very short space of time, it has become the leading Expo across the country, attracting close to 19,000 attendees for the AIM Expo 2015 edition and originating from more than 50 countries worldwide as well as from all 50 states in the US. Last year’s figures are impressive...

Sep
6
2016

How Your Logo’s Shape Impacts Your Brand

You may not put too much stock into the shape of logos until you're tasked with creating a design that represents your brand, or finding a professional who can. Even then businesses tend to lean towards the psychological meaning behind the colors that will be used first. Don't just place those strategically selected colors inside a random shape, though! Shapes can have an impact on your brand, as well as intrigue your customers in ways that you didn't even realize. Whether you've...

Aug
23
2016

CDK Global, Inc. and WSM

CDK Global, Inc. is an independent company that trades on the Nasdaq. It was formerly known as ADP Dealer Services until changing its name almost two years ago on October 1, 2014. CDK Global is the world leader in providing integrated information technology solutions and digital marketing tools specifically for the automotive retail industry. This is the reason why Web Shop Manager is proud to work so closely with CDK Global. WSM’s ability to interface with third party software is...

Aug
19
2016

Get The Most Out of Cart Abandonment Emails

Over the years, marketers have spent hundreds of thousands of dollars on how to recapture the sales of those that abandoned their cart during checkout. And they’ve seen some pretty serious results because of it. However, now it’s time to turn those dollars and our attention to different types of consumers who abandoned the sale. Beyond learning more about the individuals who leave the sale, we want to know when they leave so we can entice them to come back using the best...

Aug
17
2016

Online Shopping vs In Physical Store Shopping

There was a time when owning a business with a physical location gave you an edge. The consumer had more confidence buying from a store in a brick and mortar building because they knew they could walk in to view items before purchase, to walk right back with returns, and never had to worry about where to find you for someone to talk with face to face. Well, those days are long-gone. Not only are people consistently buying from stores that began online with no physical shop to walk...

Aug
16
2016

Email Action Plan

There is an art to a successful email marketing campaign, and this area of business is getting lost in all of the noise online. Even some of the biggest names in e-commerce struggle to reach their optimal customers through email and simply send out generic blasts just to check a box off of the ole’ to-do list. We've all received those blasted emails from an e-commerce stores we subscribe to (and from our favorite places to shop no less). However, by taking a few actionable...

Aug
15
2016

Sema Car Show Las Vegas

Web Shop Manager is happy to announce that we will be present this year at the world renowned SEMA Show 2016 that is being held at the Las Vegas Convention Center from November 1st to November 4th 2016 in Nevada. This follows our recent announcement that we are due to attend the 2016 PWA Conference in September in California . We believe it is very important to be present at all the major industry gatherings in order to meet our clients and friends while staying abreast of all the latest...

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