Wireframes
The team at Web Design Solutions firmly believes in the power of planning and strategizing concepts in order to produce a final product of the highest quality. Too often web design companies will put all of their effort into the aesthetics of a website, and worry about functionality after the fact. That’s not how we operate; at WDS we will begin your process by building a Website Wireframe. This ensures that your site will be built efficiently and work properly when it’s time for launch.
Conceptually, a wireframe is like the blueprint by which your website will be designed and built. We work with you, take the creative visions you have for your e-business, and make sure that every page layout used on your site is exactly what you want. Taking the time to wire frame your website allows us to frequently address numerous structural questions and concerns that more than likely would have been overlooked otherwise.
While it’s always possible to use a website wireframe template in order to make sure your website is put together properly, why bother with a template when you can make your vision a reality with our custom wireframes? Created specifically for you and your online business, a custom eCommerce package with WSM will include a wireframe put together specifically for your business plan. This wireframe will include:
Before your website is built you will have the opportunity to give us feedback on the wireframes we have presented to you, and discuss any alterations or tweaks that you’d like to see. After all, our goal is to give you the site you envisioned at the start of the project.
Okay, but what's a sitemap?
A sitemap is an outline of all the pages on a website and the ways in which they are interconnected. It is useful to both users and your SEO value, because search engine bots will crawl the pages and a sitemap makes finding them easier. If your website is relatively new and doesn’t have much interlinking, a sitemap will allow Google to find and crawl pages that otherwise would have gone unnoticed. The reasoning behind this is actually pretty simple; since a sitemap is technically a single page that contains all the links on your entire website, a search engine will hit it and index every single page on your site! Without a sitemap it is very common for certain pages to get skipped over, which will hurt your page rank in the long run.
Building a robust and detailed sitemap prior to launching your website will ensure that your entire site is set up exactly the way you want, from top to bottom. This will guarantee that the layout is as functional and immersive for users as possible. When the time comes to expand your website and add new pages, a sitemap will be a lifesaver. Since it offers a bird’s eye view of the entire site, you will be able to find the most relevant and effective place to insert your new web page. A detailed sitemap is included in the package purchased with Web Shop Manager and includes the following:
Our team at WDS will work with you every step of the way leading up to launch to make sure that your website is laid out the right way, and represents the vision you have for your online business.
Search Engine Optimization is a complex and intricate process that takes time to perfect. It’s safe to assume that every web page has certain SEO aspects that can be improved upon. Optimizing your site is a marathon, not a hundred yard dash; it’s important to constantly be on the lookout for improvements you can make. Below is a list of a few do’s and don’ts that can instantly increase the SEO value of your website.
Getting your online eCommerce website up and running is a huge step for you and your growing e-business, but it’s not the only step that needs to be taken. The work isn’t done just because you have some sort of online presence. Just like a brick and mortar store, your site needs to be constantly growing and evolving with the flow of business in your industry. There are so many different options nowadays for people who are browsing the web that a kind of “browsing impatience” has become the norm. If your website doesn’t deliver something relevant and important right off the bat, people will simply move on to the next one. Here are some tips for keeping your eCommerce website fresh and interesting:

For any kind of business, it is much easier and more cost effective to maintain returning customers than it is to bring in new ones. For an eCommerce website, it is especially crucial. Marketing, ad campaigns, and the numerous other advertisement strategies that are necessary to bring in more business consume a massive amount of resources. Even after spending all this time on generating more clients, it is entirely dependent on timing. A new prospective customer will only bring their business to you if it’s something they happen to need at that moment. Not only is it cost effective to you and your growing e-business, but a repeat customer is like your own personal promoter. If someone is bringing their business back to you, they obviously liked what they got the first time around. Chances are they will spread the word to anyone they know that might be looking for a similar service. Here are a few tips to maintaining a solid foundation with your clientele:

The Stop Online Piracy Act, or SOPA, is one of those things that sound like a great idea, an idea that will do nothing but good. Piracy is illegal, right? People who make their living in the entertainment industry lose a ridiculous amount of money each year to websites dedicated to pirating and torrents, so it's easy to take a step back and feel sympathetic for them. But is SOPA the way to fix this issue? This is the question a number of online industry leaders have been asking, including Google, Yahoo, Facebook, and Twitter. These companies didn't waste any time taking a stance against the bill and it's easy to see why; user generated content plays an important role in their success. With users having free reign to post whatever they want, they could easily be targeted as violators of SOPA.
Despite some of its questionable applications, the internet is responsible for an almost overwhelming amount of good. It has connected people in a way that never could have happened otherwise, and has been a stepping stone for many positive movements. Speaking out against SOPA, Al Gore recently called the internet the incubator of change movements in our modern society. This statement in and of itself is the primary reason that we need to do whatever we can to protect the freedom of the internet. With the bill, could there have been a revolution in Egypt, or in Russia right now? Would Occupy Wall Street have come to fruition? These are extreme examples, but they all show the kind of power the internet offers to people all over the world.
SOPA was introduced in the House of Representatives on October 26, 2011 by Texan rep Lamar Smith and a group of initial supporters. The idea is to expand the ability of law enforcement to fight online trafficking of intellectual property and counterfeit goods, a noble cause. The issue that many major online players (Google, Yahoo, etc.) have with it lies in the broad and sweeping nature of the language in the bill, which is the same reason some eCommerce websites might be feeling a little nervous right about now. Technically, if your site has any image or video protected under copyright law, posted by either you or a user, it can be targeted and the DNS address blocked. While the intentions behind the bill are good, it’s this possible collateral damage to innocent businesses that is causing many web based corporations to protest.
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