Website marketing is all about using the broad fundamentals of traditional marketing strategies -- engagement, interpretation, and adaptation. Web analytics tools have made it easier to gather data and make that data work for your business, so it's just a matter of knowing what to do with the information that's at your fingertips. Below are five trends in digital marketing that have become keys to success online today. These trends should be considered pointers on how you can make the most out of your ecommerce website business and its untapped potential. Follow the Data Footprints of Your Consumer When a person browses the web, he or she will leave a data footprint behind. This just means that they accessed your site in a certain way (e.g., via search engine, via banner ad, via social media), there are certain interests reflected in their browsing patterns, and there are certain brands or products that appeal to them most. You can trace these footprints on your...

Marketing your ecommerce business on the web can be a real challenge, especially since it's may be difficult figuring out how to start and where. Knowing both the how and the where can get your business off to a good start, or help unlock the full potential of your online business. There are three basic kinds of website marketing that ebusinesses need to master: Owned Paid for Earned Let's look at all three and what they mean for your business. Website Marketing That Uses Media You Own Owned website marketing is basically your ecommerce website , the blog or blogs associated with your ecommerce business , and your business' social media channels (i.e., Twitter, Facebook, Google Plus, etc.). It's your space on the web that you control. All of these elements are an essential part of building your brand identity and revealing the values your eComerce business stands for. First of all, your ecommerce website is the virtual store that provides goods...

If you're running an ecommerce business, your long term success relies on your ability to build a loyal customer base. These are the people who will keep coming back to you for their needs and will also recommend you to friends and family members. Establishing this sense of brand loyalty can be difficult early on, however, and sometimes there are no second chances when it comes to creating repeat business. Here are seven tips that will help you generate return customers and build an identity for your brand that these customers can get behind. 1. Offer Customers Something Unique Your ecommerce website may sell similar products as your colleagues and competitors, but there's got to be something unique that distinguishes you from them. Sometimes the unique thing that you offer is the brand itself, which means your reputation and your site's reputation. What is it that you can provide customers with that no one else can? By thinking of your ecommerce site in terms of...

Search engine optimization (SEO) can mean the difference between getting found on Google and getting lost in the vast information landscape of the internet. If you're a small eCommerce business, having an effective SEO campaign is crucial for getting a good start, but you may be intimidated by selecting and hiring a professional firm to handle your SEO duties. Thankfully there are a few things that you can do on your own for free that can help improve your site's SEO. Here are five tips that will help you improve your SEO on a limited budget: 1. Assess Your Current Site Using Free SEO Tools First things first, you need to figure out where your site stands right now. This is known as an SEO audit. While you can hire an SEO agency to perform this audit, you can actually use free SEO audit tools available online to check on-page/on-site SEO elements and will also examine various off-page elements to see where your site can be improved based on current SEO standards. This...

One of the most common pitfalls of blogging for eCommerce businesses is sheer blandness. Many blogs become dumping grounds for press releases, reports, and minor bits of news without any sense of personality or purpose. It's content without a reader in mind, and who wants to read that? Even if you are a corporate brand, your blog needs to provide some sense of your business’s voice and vision. That's why it's important to consider what makes certain blogs successful and (more importantly) shared, while others go unread. Below are five tips for blogging which will help you develop stellar content that will attract repeat readers and inspire social media sharing. Let Your Brand Have a Voice A good blog is one that has an actual personality. This is what keeps readers coming back. Personality is also what helps you define your brand. Given, not all eCommerce blogs will be bursting with energy or full of extremes, but you can craft a brand image and brand voice...