Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

Web Shop Manager news index

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March 2017 Web Shop Manager talks Muse Awards, upcoming events, and new website features.
Mar
29
2017
March 2017 Web Shop Manager talks Muse Awards, upcoming events, and new website features.
author: Alex
2017 started off with a bang and March has been no exception. We've got new site releases, upcoming events we'll be attending, we even won another award! In this issue: WSM Wins 2017 Muse Award New ChannelAdvisor Integration March 2017 New Website Releases New Product Enhancements Upcoming Events WSM will be attending   WSM News BAK Industries Website Redesign Wins Gold Muse Award The new website for BAK industries has garnered quite a lot of...
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topic: News
Part 1: Four Important Factors to Know Before Building a Category Tree Navigation, Category Trees, Purchase Decisions, Sales
Mar
14
2017
Part 1: Four Important Factors to Know Before Building a Category Tree
author: Alex
How to build a high performance Ecommerce category tree (for faster and more frequent purchase decisions) - Part 1/4: Four important factors to know before you start. Are you confident your Ecommerce store’s category tree is driving as many sales as it should be? Could it be losing you sales? After years of working with thousands of Ecommerce stores, we’ve found that many store owners have trouble creating effective category trees, despite the fact that a well...
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topic: Tips
Web Shop Manager At The 2017 Ultimate Callout Challenge
Feb
16
2017
Web Shop Manager At The 2017 Ultimate Callout Challenge
author: Alex
After having amazing success in 2016 with the first ever Ultimate Callout Challenge , the event is back. The 2017 Ultimate Callout Challenge will be hosted at  Lucas Oil Raceway in Indianapolis, IN April 21st-23rd, 2017 and features drag races, sled pulls, and a truck show. An addition to the UCC event this year is the Diesel Performance Industry Expo . The DPI Expo will be one of the largest gatherings of vendors in the diesel industry.  WIth a partnership between UCC...
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topic: News
February 2017 New eCommerce Web Designs
Feb
7
2017
February 2017 New eCommerce Web Designs
author: Alex
You've heard the saying that "first impressions are everything" and "a picture is worth a thousand words". What does your website tell your customers? What are your competitors doing in 2017 that you wish you were doing?   Extang Truck Bed Covers The Extang.com website was completely overhauled with a mix of both fresh and re-purposed content. Users are able to browse rich visual navigation menus and learn about each product line through detailed...
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topic: Web Design
January 2017 New eCommerce Website Designs
Jan
23
2017
January 2017 New eCommerce Website Designs
author: Alex
Welcome to 2017, we're so excited about what's to come this year, we wanted to share our first designs of the new year. We also want to see you at Heavy Duty Aftermarket Week, scroll to the bottom to learn more! FF Customs - Aftermarket Auto Parts in Canada Key Features: SEMA Data Co-Op, Year Make Model Lookup, Mega Menu Navigation   Jack'd Off-Road - 4X4 Off-Road Parts & Accessories Key Features: SEMA Data Co-Op, Year Make Model Lookup, Mega Menu...
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topic: Web Design
December 2017 New eCommerce Website Designs
Dec
22
2016
December 2017 New eCommerce Website Designs
author: Alex

Now that we are back from SEMA and PRI, it was another great month for customer website releases. Congratulations on the new websites and we look forward to more great sites in 2017.

 

Top Gun Customz - Truck Suspension Manufacturer

Features: B2B/B2C Manufacturer, Dealer Portal, Year/Make/Model Search, Custom Data

Top Gun Customz

 

Retrax - Truck Bed Cover Manufacturer

Features: Dealer Portal & Lookup, Enhanced Product Search, Data, Mobile-Optimized

Retrax

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topic: Web Design
November 2016 New Website Designs
Nov
30
2016
November 2016 New Website Designs
author: Alex
We've been hard at work perfecting the ecommerce user and interface experiences.  We would like to congratulate and welcome our newest clients on the successful launch of their websites in 2016...   Big Country  - Automotive Distributor in Mexico Features:  B2B, Advanced  Search, Multi-Source Data, International Currency & Lauguage Team Alba Racing  - Powersports / UTV Features:  Enhanced User Experience,...
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topic: Web Design
Plan and Reduce Customer Acquisition Cost
Nov
14
2016
Plan and Reduce Customer Acquisition Cost
author: Thomas
A customer acquisition plan is an aspect of marketing that takes time to cultivate, and you’ll want to give it a little room to develop so that you can collect data and then apply it strategically. However, throughout the process, you’ll also want to refresh or write an action plan  over when you start to notice a few areas are growing stale. Here are a few steps that you can take to refresh your customer acquisition plan without disrupting your current efforts....
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topic: Conversions
Traits of Successful Online Stores
Oct
24
2016
Traits of Successful Online Stores
author: Thomas
The team at Web Shop Manager has put together for our readers a list of key drivers that can help you improve the success of your e-commerce online store. Read on to learn and review some key points that you may have overlooked or put off in order to win further market share. The Internet allows small companies to play in the big leagues. With a well-designed website, a small business can grow to reach as many people as a much larger company. Improve customer experience by offering...
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topic: Marketing
Automotive Internet Marketing
Oct
7
2016
Automotive Internet Marketing
author: Thomas
Although it is often alluded to here at Web Shop Manager, the automotive ecommerce market is at present in the midst of substantial growth. This market alone already accounts for over 10% of total sales online since 2014 and has continued to grow year-on-year at close to 15% since. The potential is undoubtedly there for those in a position to take advantage of it. Sales are expected to be well in excess of $6 billion by the end of 2016. Such success of course attracts new players to the...
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topic: Marketing
Automotive Keyword Research
Sep
26
2016
Automotive Keyword Research
author: Thomas
If SEO is an art, keyword search are the paint strokes. It is often the choice of keywords which makes the difference between an effective or ineffective SEO strategy. If you settle for choosing generic keywords you will not stand out from the crowd. Select too many specific keywords and you will miss the words that your customers are searching for. Therefore it is important that you trouble shoot potential pitfalls by compiling a list of relevant keywords and create compelling content that...
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topic: Marketing
Automotive Marketing Agencies
Sep
19
2016
Automotive Marketing Agencies
author: Thomas
For any of you who may have come across the much celebrated TV series Mad Men, the days of suave smoking, cocktail drinking advertising executives are well and truly in the past. At the apogee of the Madison Avenue advertising firms, clients eager to get ahead would queue up to hear the words of wisdom of a handful of men who dominated the burgeoning advertising industry. With less gullible consumers today that have grown wise to the likes of smoking Medical Doctors recommending menthol...
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topic: News

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert