There was a time when owning a business with a physical location gave you an edge. The consumer had more confidence buying from a store in a brick and mortar building because they knew they could walk in to view items before purchase, to walk right back with returns, and never had to worry about where to find you for someone to talk with face to face.
Well, those days are long-gone.
Not only are people consistently buying from stores that began online with no physical shop to walk...
There is an art to a successful email marketing campaign, and this area of business is getting lost in all of the noise online. Knowing how to write an action plan is an integral part to any campaign.
Even some of the biggest names in e-commerce struggle to reach their optimal customers through email and simply send out generic blasts just to check a box off of the ole’ to-do list.
We've all received those blasted emails with a brands e-commerce logo from stores we subscribe to...
Web Shop Manager is happy to announce that we will be present this year at the world renowned SEMA Show 2016 that is being held at the Las Vegas Convention Center from November 1st to November 4th 2016 in Nevada. This follows our recent announcement that we are due to attend the 2016 PWA Conference in September in California .
We believe it is very important to be present at all the major industry gatherings in order to meet our clients and friends while staying abreast of all the latest...
The Performance Warehouse Association will be hosting the 2016 PWA Conference next month from September 11th till the 14th at the Embassy Suites Anaheim – South in Garden Grove, California.
Meet Web Shop Manager at the PWA Conference in Anaheim
As a member of the PWA, Web Shop Manager is proud to announce that we will be present at this year’s PWA Conference in Garden Grove. We look forward to the opportunity and pleasure that this well established conference offers us to...
A significant amount of e-commerce stores have caught on to the fact that email marketing can drive around 25% of their revenue – that is, when you have a successful campaign in motion.
In fact, email can drive more sales than social media and display ads combined.
With that being said, that doesn’t mean that all emails sent out will get these results.
The problem with most emails
While e-commerce companies realize the impact that email has on the consumer, many of...
So far we’ve discussed the two email marketing funnel stages: Interested and engaged.
In ‘interested’, we’ve got the attention of a potential customer, and they've signed up to our email list, but they haven't made a purchase yet. Our job is to reel them in so we capture that first sale.
In ‘enagaged’, our customers have already made a purchase, and the mission is to keep them engaged with our brand, so they continue buying over and over.
We don’t always have the time or money to spend analyzing those critical pieces of data that lets us know the ideal ways to improve our customer experience.
However, there is another way.
One low-cost and quick method for enhancing business market research is by paying attention to how the big e-commerce companies are doing it.
Here we guide you through big e-commerce websites to find out how they’re reaching and retaining those customers that could be converting...
Split testing isn’t a new marketing concept and has been exceptionally valuable to businesses both off and online. In the past, professionals have used it with sales letters send via snail mail and through ads in the paper.
Oh, how the times have changed!
Now, when you run an online SEMA business with a website , you have a tremendous opportunity to improve the way customers engage with your brand . You can test checkout methods, headlines, where you place click-through...
In June 2016, the results of the Muse Creative Awards were released to great praise. Web Shop Manager was recognized for their work with five of their clients who worked closely with Web Shop Manager to redesign their websites. Along with four Gold Awards, they were also awarded an honorable mention for the following ecommerce websites .
Gold Award - M067-E-commerce - Rockridge 4 Wheel Drive Website Redesign
Gold Award - M067-E-commerce - Fast Scions Website...
Over the years, web designs have improved and become a major part of retaining customers. Even if you offer the best products at a low price, if your new e-commerce website isn't easy to navigate and doesn't have the right features, you can lose out on some major sales.
Here are four places to look to when you need web design inspiration that will please your customers.
Check out the industry leaders
There’s a reason why industry leaders are, well, industry leaders.
If you're just getting started designing that e-commerce store or attracting online customers for your brick and mortar business, you might feel a little behind. The good news is, you're entering a time when being an online store is not only accepted but preferred by more consumers.
Plus, the tools are better, and web designs are easier for customers to use on all screen sizes.
However, before you get started, you need a launch plan because if you don't let people know you're out...
For generations now, every young boy has at some point picked up a toy car and admired the beauty of form and elegance that meld together to form utter dynamism and design. Every girl and boy have picked a flower and contemplated the sheer beauty of nature.
What is it that appeals so to our sense of aesthetics from such an innocent age? It is known as the golden ratio which is a number that resides at the heart of the very nature of things. It is responsible for symmetry, super symmetry...
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