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May
13
2016

2016 Automotive Advertising Guide

Once you’ve applied the big data applications and practices we’ve broken down in this series, then you’ll be ready to push your marketing efforts further than ever before. There are a lot of marketing tips that you can apply, but these eleven are the bread and butter when it comes to setting yourself apart from the competition. #1: Make it personal. You know that saying, "it's not personal. It's strictly business," from The Godfather. Well, this is one time to go...

May
12
2016

Auto Parts Sites - Mobile Responsive or eCommerce Apps?

Why an App for Complex Auto Part Data Isn't Going to Help Many online retailers have thought about getting an app to enhance sales efforts and to offer customers something a little fresh. After all, this year the trend is to give consumers a memorable online experience. Gone are the days that you can sit back and let the customers take the reigns when online shopping. Now, you’ve got to find clever ways to stay in front of them in social media, email, while browsing your version...

May
10
2016

eCommerce Data Driven Decision Making

In this series about Big Data, we've touched on many different aspects of complex information and how its applications affect e-commerce stores. So far we've found the overwhelming amount of data can bog you down if you let it. But, when you take it one step at a time, you can break it down and manage it effectively. Here we look at big data as a whole and some of the most beneficial uses of it. 8 Ways To Use Big Data With Your Online Store #1: Proactive planning As the...

May
6
2016

eCommerce Analytics: Complex Product Data Sources

Data has been helping businesses for decades. It touches all aspects of the e-commerce analytics world whether you’re looking for information to support your SEO efforts, you need complex product data, or you want to know more about where your ideal customers hang out on social media. There are a TON of places you can collect data from, but it's crucial you focus on quality and reliable origins to provide you with the information. Here we break down a few unique sources to find data...

May
4
2016

e-Business Security in eCommerce SSL for Auto Parts Data

What Is Auto Part Data Security and Why You Need It When you think of online security, you might think about spammers, hackers, personal information being exposed, and in a way, you would be right. There is a lot to be learned about the best practices for securing and protecting online information. However, in this article, we’re going to talk about auto part data security in the sense of what digital assets you can use, and which ones are off limits, as well as how to protect...

May
2
2016

eCommerce Data Standards and Requirements

The Importance of Using Expert Data Standards There are hundreds of millions of vehicles on the road today, and it doesn't matter what corner of the automotive industry your e-commerce store touches, you have a market. The goal is to keep people there once they arrive and become a constant source for them when it comes to buying automotive supplies (or any complex data item from kitchen equipment to sewing machines to power tools). In the broad spectrum, the way you keep your...

Apr
18
2016

How to Simplify 3 Complex eCommerce Data Problems

There is A LOT of data out there – and it doesn’t all fit in the same category. In can be downright overwhelming and make us want to pull our hair out, but it’s so beneficial when properly executed, you just can’t ignore it. So your next step is to address the challenges that come with complex data and develop a plan to break it down and simplify it. Here are three of the biggest challenges we face when working with complex data. We’ll take a closer look at...

Apr
7
2016

April Newsletter: BAK Industries Redesign & Webby Award Nominee

BAK Industries, a new look & experience for 2016 A Big Thanks to BAK Industries  for building their 3rd generation website with Web Shop Manager. Each version on which we have collaborated has raised the bar on automotive eCommerce web design and the automotive manufacturing space online as a whole. Does your current website design and functionality meet your needs? Can you accomplish your business goals in 2016 with your current web technology?...

Apr
2
2016

Is Your Content Working For You?

Improve the Conversion Rate of your eCommerce Content Content plays a big role in your e-commerce conversion rate. It’s like the dude’s rug in the movie The Big Lebowski – it just really ties the room together. Content is an element that touches almost all of your efforts and pulls them in the same direction when it comes to applying data and optimizing your website. When your content is working for you, it moves you closer towards your goals. When it isn’t...

Mar
18
2016

eCommerce Inventory Management

Are You Taking On Too Many Products? 
 It’s easy to get ahead of yourself and load an e-commerce shop down with as many items from your niche as possible. But, you’re going to want to take product selection slowly because having too many choices on deck can be detrimental to your business.  It creates a top-heavy store that doesn’t have enough support for the number of items. When you’re in an industry that has complex data like automobiles, you’ll...

Mar
8
2016

March Newsletter: Your Hollywood eCommerce Blockbuster!

Cinema Vehicles, welcome to Web Shop Manager Please join us in welcoming Cinema Vehicles , America's largest full service picture car company to the Web Shop Manager automotive platform. Form meets function with a 100% custom search experience to drill down to cars such as Elenore from Gone in 60 Seconds, the Charger R/T from The Fast and the Furious or the Gran Torino from Starsky and Hutch. Does your current website design and functionality meet your needs? Can you...

Feb
17
2016

Make Your eCommerce Product Data More Accessible to Your Customers

If you own an e-commerce store, you’ve probably noticed that the competition is pretty tight these days. Owners have captured some impressive data for marketing and designing e-commerce solutions and stores that cater to their ideal customer. The good news is you can use that data to your advantage. When you’re collecting information, be sure to look at the top competitors in your niche whether it’s in the auto industry or you specialize in sewing machines. Here are a...

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