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Jul
27
2016

Title Tags and Descriptions

While there’s been much debate about the importance of meta keyword tags in 2016, some meta tags still play a very solid role in your SEO efforts and should not be ignored. For starters, your meta descriptions are the first thing people see when their search results are pulled up. It’s those 160-220 characters you see before deciding which website to click on . Some meta tags are only written in HTML code and won’t be viewed by people, but are provided to explain to...

Jul
26
2016

Avoid These 8 Ecommerce Product Selection Mistakes

Your to-do list is about a mile long when you’re beginning a new e-commerce website , and you may not have put too much thought into product selection yet. After all, you've got to get it optimized, write content, find the perfect checkout system, build an email list, focus on an attractive (yet easy to navigate) web design, and then some. But before you fill that online store with items, you’re going to want to check out this article and make sure that you aren’t...

Jul
23
2016

Content Marketing: 3 Words That Boost Conversions

Whether you own an e-commerce store on a top platform , or you're trying to gain new clients for a business utilizing a do it yourself website, you know the power of persuasive copy. The right words can spark new sales and get customers excited about your products and services. In the same vein, the wrong words can deter them from making a sale, and you can see a loss rather than a boost in conversions. Here are three powerful words that enhance your influence level and leave a...

Jul
22
2016

Getting Customers that are Ready to Buy

There are a lot of people who come to your online store and don't buy. And while you might see an abandoned e-commerce cart or a window shopper, the truth is – they were ready to convert, but you just didn't give them that extra push. Don't forget (even behind the computer) you're in sales. And while you don’t want to come across as those stereotypical, pushy salespeople, you do want to recapture those sales that were lost because of people who second-guessed their...

Jul
21
2016

How to Create Sales Content That Pays Off (Big Time)

If you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers. And there’s probably a good chance that you’ve heard crickets when it was published. Don’t worry – even the best content creators in the industry have experienced this, and it can be discouraging when you get little to no results. But, when you apply a few fundamental elements to your...

Jul
20
2016

How to Generate Sales on LinkedIn

With millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that professionals go to find work and advance in their career. And while this is the case for some, as a business owner, you can also hit a pretty big demographic of people with steady paychecks and a love for buying goods and services online. Here are a few ways to...

Jul
19
2016

How to Handle Negative Online Reviews

Negative reviews are inevitable. Just go ahead and accept that you won’t be able to please every person. And these days – customers love sharing their bad experiences whether they’re legit, or they’ve been exaggerated. It makes sense for this be part of the planning stage of how to start your own e-commerce website . While you might just brush off the negativity, the truth is, you need to have a plan when these occur. One reason being that bad reviews can actually...

Jul
16
2016

Successful Ways to Reward Customers and Gain Loyal Shoppers

When running an online business, it's critical that your customers are loyal. You don't want their business once – you want it over and over again. However, as new e-commerce stores and businesses pop up online, it can be tough to keep the attention of the people who have traditionally come to you for services. After all, we all like to check out the latest and greatest thing on the block. Here are a few ways that you can keep shoppers loyal, even when someone new comes in...

Jul
15
2016

2 Simple Web Design Fixes That Will Amp Up Your ROI

When customers think about your web design, they think of attractive fonts, vibrant colors, and stylish images. But as a web designer, you have A LOT more to think about. An effective website design strategy starts and ends with research, using all of the tools available at your disposal. You not only want to entice the visitor to come to your site, but you want them to stick around and convert – and this takes a user interface that is easy to navigate, has fast upload times, and...

Jul
14
2016

Strategic Ecommerce Email Marketing Funnel Stage 2: Engaged Customer Emails

Often acquiring new customers can be harder than simply retaining customers you already have. In fact, it costs much more to sell something to a potential customer than it does to an existing one. So, why do so many businesses forget about selling to existing customers once the first purchase has been made? Here we're going to break down how to keep customers engaged once they've made a few purchases, so they continue to come back time and again. The goal isn’t to get one sale...

Jul
13
2016

Interested Customer Emails - Strategic Ecommerce Email Marketing

We touched on the email marketing funnel stage one in the previous article. Now it’s time to roll up our sleeves again and get to work. (If you missed it, click to go back and get an overview of the three essential stages of ecommerce email.) The first funnel stage is when customers have signed up to be part of your email list, but they haven’t bought anything yet. Your goal is to create an online atmosphere that nudges them to make that first purchase. It's critical...

Jul
12
2016

Ecommerce Email Marketing Funnel

When you approach your email marketing campaign with actionable steps that serve the purpose of building a relationship with your ideal customer, you'll be able to identify their needs better. Because your promotions will be fully thought out and conversion driven, you’ll not only sell more, but you’ll gain those loyal customers that keep coming back. Plus, when utilizing the 3 stages of the e-commerce email marketing funnel, you can segment your customers to generate more...

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