Start with your current customers – The importance of creating a long lasting relationship between your company and your customers is crucial to success. Going to current customers first can create a slew of recurring purchases for lifelong revenue and invaluable word of mouth advertising.
Use call to actions – Call to actions are often not completely true, but they do help sell products. A great example of a call to action is placing “limited supply available” or “only 3 left in stock!” calling the customer to make a choice right there and securing that you make a sale with a fear of the product being sold out before they make up their mind.
Sell a service not just a product - Make sure everything you have to offer is clear and that your customers can get everything they need from your store and do not need to go elsewhere. If there are multiple aspects to a certain product or item make sure you have everything your...
Keyword (Not Provided) - What is going to happen to my SEO efforts?
The looming reality that soon 100% of keywords will be (not provided) in Google Analytics does not change SEO practices of keyword research and content optimization – it only tweaks them slightly. Google has gotten stricter about secure (https) searching and regrettably what has come from this is that all search data that was available to us through Google Analytics is now becoming blocked or “(not provided)”. Google has now made major changes that redirects any user to a secure, SSL encrypted, search environment. Paid search data will not be affected by this rollout of security changes by Google.
These changes will affect the way that SEO’s can monitor and track metrics and organic traffic that is driven to sites via keywords, and we will no longer have the ability to predict possible keyword opportunities based on current data.
Graph taken from...
With technology advancing so quickly and memes coming and going in the blink of an eye, companies often find themselves stuck in a vicious circle of having an “old” brand that is no longer connecting with customers, resonating with employees, but feels familiar and “safe”. Rebranding is something that is often advised against, but it could help a company that is suffering from decreasing sales, low web traffic, and other symptoms of a brand that people do not want to associate themselves with any longer. When your company brand is starting to lose traction and get behind in the times, it may be a good investment to consider some of the following rebranding strategies:
When rebranding a company, it is important to remember that this will most likely be the only chance you get when it comes to your brand, so make sure you are fully invested in your new brand. This means that your staff and upper management see the same vision and there is no ambiguity...
A great automotive logo design can help your business stand apart from the hundreds of other automotive eCommerce sites out there. Below are three examples of what makes automotive logo designs appealing to potential customers and three examples of great logos that Web Shop Manager has designed for our clients.
Your automotive logo does not need to be what you sell: Although many companies opt to include a car or truck in their logo, most companies decide for their logo to be their name. By customizing your company name into a design, you not only make it visually appealing but also make the name of your company or business easy to remember. Many automotive company logos such as the Mercedes trident has nothing to do with cars but has become one of the most recognizable logos in the world.
Your automotive logo design needs to be simple: Try to avoid making your logo or design overly complicated. The simpler it is the easier it is for a customer to...
Building a brand is the most important aspect of your automotive eCommerce business due to the sheer number of competitors in this industry. When you have a recognizable brand that is synonymous with value and automotive expertise, you have a winning combination. Brands should be easily recognizable and eye or ear catching. Simplicity is key when branding your company: if you look at some of the biggest brands, you will notice that their brand logos are extremely simple without an overload of colors or patterns:
In order to build an automotive eCommerce brand that stands apart from the others, you need to do a few simple things:
Develop and create the brand image that you want to market
Create a unique way to project your brand and commit to it
Budget accordingly: don’t stop marketing efforts halfway through your campaign because you aren’t getting enough traction – all good things happen in time
Create consistent impressions that make...