Our in-house SEO Specialist, Dustin de Koekkoek , is back to share a valuable new blog series on understanding basic SEO to help your site reach the highest ranks of Google searches! The first step to mastering SEO? Learning what some of the main phrases and keywords mean using this basic SEO guide!
SEO Definitions: Meta Information & Keywords
When planning to do SEO (Search Engine Optimization) for your site, it is important to note that there are some basic SEO techniques to follow in order for your efforts to maximize their effects. This week, let’s start with SEO definitions of common words you will see used often in the SEO world:
What is a Keyword?
A keyword is a word or phrase that you choose to match what you believe users are searching for and are relevant to your site and its content. It is important to choose keywords for your SEO strategy that will have the most impact on searchers and are as relevant and descriptive as possible....
Google values blog posts that have Google authorship markup much higher in searches than those without Google authorship. Take advantage of this How-To article written by Web Shop Manager's in-house SEO specialist, Dustin de Koekkoek , to help your blog posts reach the top of Google searches and be read by more viewers!
How to Set Up Google Authorship Steps
Step One: Verify your email address on Google+
Google first wants to make sure that you are the owner of your email address. To complete this step you will need to have a Google+ profile set up. If you have not created an account yet, you will need to set up a personal profile, not a business page . Make sure you are using a recognizable headshot as your profile photo. Since Google Authorship intends to create a personal experience between a reader and publisher, you cannot use your dealership logo as your profile photo.
Once your Google+ profile has been created, there are several options on...
Consumers on the hunt
As the technological age has allowed the consumer to become better informed about products prior to purchase, it has also afforded them the opportunity to search for the best deal when they make the decision to purchase an item online. They should no longer be merely characterized as “online shoppers”, but in fact they are now sophisticated price evaluators, with the simple goal of paying the very least for what they want.
More and more recently though, the consumer is no longer just satisfied with paying the “On Sale” price for a product; but moreover they wish to have the price even further reduced by the time they reach your website’s checkout screen. You may ask yourself, how will they do this? Through coupons or promotional codes that the website owner has setup and successfully marketed in order to drive traffic to their site to lead to more sale conversions. Searching for coupons is now an integral piece of...
Here at Web Shop Manager, we love to get feedback – both positive and negative about the performance of our company, technology, and service. We take the opinions of our clients seriously. What we love even more than client feedback though is results! Actions speak louder than words after all and numbers don’t lie, especially for the companies featured in our new Company Case Studies page on Web Shop Manager. We are proud to be partnering with these automotive aftermarket and powersports companies to help them increase revenue and conversion rates on their sites while simultaneously providing stunning web designs that are geared to their customers.
Take a look at these customer case studies and hear first-hand what some of our clients have to say about how we were able to partner in growing online sales.
Here is a snippet of one of our recent customer case studies:
Powersports Aftermarket Distributor
Web Shop Manager, a leading eCommerce solution for the automotive aftermarket and related-industries, captured the 28th spot on the list of the “100 Fastest Growing Private Companies” by the San Diego Business Journal .
Web Shop Manager grew 148.15% from 2010 to 2012 . Their core mission is making online businesses more successful by providing cutting-edge eCommerce technology, industry experience, and expert management of complex product data.
“Customers are at the heart of everything we do and we strongly believe that our success is fueled by their satisfaction,” said Dana Nevins , Web Shop Manager’s CEO. “In an effort to better serve further their success, we’ve reaffirmed our focus in 2013 to top-notch customer experience and advancing the Web Shop Manager platform,” he added.
Each year, the San Diego Business Journal researches and publishes the list of...