eBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce websites . Having both an eBay presence and an eCommerce site on its own is a great way to reach as many potential customers as possible. However the fees associated with selling through eBay can take a significant toll on already slim profit margins – for many online retailers transitioning the majority of their sales from eBay to their eCommerce site is a necessary step in growing and expanding their business.
Transitioning from an eBay-based business to an eCommerce business can be tricky, and so can building an eBay presence for an established eCommerce site. It doesn't have to be, though. Here are five pointers on how to do it right.
Send Follow-Up Emails on eBay Purchases
Keeping in touch with your customers is an important way to build repeat business and establish yourself as someone...
So we all know that effective use of social media is a great way to make your eCommerce business flourish. But what a lot of people don't know is how to make social media work for them. Simply having a presence on Twitter, Facebook, Google Plus, and other social media outlets isn't enough to build out your website marketing strategy . For that matter, irrelevant or non-engaging updates aren't enough to build a social community around your brand, no matter how consistent.
Since many businesses struggle to get the most out of their social media strategy, we want to give you five tips on how to use social media right. These strategies will help you grow your business while engaging customers in the social media experience that's great for them.
1. Your Updates Shouldn't Sound Like Ads
Your business shouldn't be using social media as a mere billboard. The best way to engage with consumers is by giving your business a human presence and personality through social media....
Big brands have major advantages over small businesses when it comes to search engine performance. But small businesses shouldn't feel down or defeated. There are many ways that you can build a brand and get your name out there, allowing you to compete with major companies and competitors in the ecommerce marketplace .
What Makes a Brand?
There are multiple factors that go into making a brand, and it can actually take years to effectively implement them. But as with any related to starting your own business, building your brand will take time.
Google will look for certain signals to determine if your business is an actual brand. By knowing what they're looking for and what to do, you can get your ecommerce website off to a good start. Here are four tips for building your brand and keeping up with your competition.
1. Leverage the Power of Social Media
If your business isn't social, it needs to be. Not only does social media signal to Google that your business is...
If you want to establish a presence for your ecommerce website on the internet, it needs to get found on search engines for the products you sell. This can be easier said than done, but there are some easy SEO elements that you can incorporate into your site to make sure that your business gets found.
If you've never heard the term before, SEO stands for "search engine optimization." It basically refers to ways that you can make your site more competitive on Google, Bing, and other search engines. SEO is more of an art than a science since there's no one formula for getting found. With all that in mind, these 10 easy tips should help out your ecommerce site immensely.
1. Develop unique content on every page
We can't stress this enough: your content should be original and unique on every page of your ecommerce site. Avoid copying and pasting content from other sites since search engines are placing greater value on content that is well-written and user-friendly.
Converting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number of visits divided by the number of purchases or leads generated). If your online store is suffering from low conversion ( calculate your conversion rate ) or you need a conversion boost to meet your revenue goals for the year, here are 10 steps you can take to achieve greater ecommerce success:
1. Define Your Ideal Buyer
Take the time to compile a profile of your ideal buyers. Who are they? What do they want? Why do they want it? Who do they want it from? Pinpoint the demographic characteristics and key motivators that define your customer base. Be sure to clarify the needs, pain points, and behaviors that inspire your ideal buyer to become a customer for life.
2. Develop a Laser focused Niche and Brand
Make sure the focus of your site is clear, highly selective, and...