When customers think about your web design, they think of attractive fonts, vibrant colors, and stylish images. But as a web designer, you have A LOT more to think about. An effective website design strategy starts and ends with research, using all of the tools available at your disposal.
You not only want to entice the visitor to come to your site, but you want them to stick around and convert – and this takes a user interface that is easy to navigate, has fast upload times, and...
Often acquiring new customers can be harder than simply retaining customers you already have. In fact, it costs much more to sell something to a potential customer than it does to an existing one.
So, why do so many businesses forget about selling to existing customers once the first purchase has been made?
Here we're going to break down how to keep customers engaged once they've made a few purchases, so they continue to come back time and again.
The goal isn’t to get one sale...
We touched on the email marketing funnel stage one in the previous article. Now it’s time to roll up our sleeves again and get to work.
(If you missed it, click to go back and get an overview of the three essential stages of ecommerce email.)
The first funnel stage is when customers have signed up to be part of your email list, but they haven’t bought anything yet. Your goal is to create an online atmosphere that nudges them to make that first purchase.
When you approach your email marketing campaign with actionable steps that serve the purpose of building a relationship with your ideal customer, you'll be able to identify their needs better.
Because your promotions will be fully thought out and conversion driven, you’ll not only sell more, but you’ll gain those loyal customers that keep coming back.
Plus, when utilizing the 3 stages of the e-commerce email marketing funnel, you can segment your customers to generate more...
So far in the series, we’ve tapped into the essence of how to write powerful emails and headers that catch the eye of your potential customers.
Now, it’s time to get our hands dirty and start filling our toolbox with the best gear so that we can hit the ground running with our e-commerce email marketing campaign .
Could you imagine a carpenter going to work without a hammer? How about a baseball player without a bat or glove? Or a gardener without a shovel or spade?
The Web Shop Manager team is heading to the east coast!
Web Shop Manager's CEO and E-Commerce thought leader, Dana Nevins, is going to Catawissa, Pennsylvania on Saturday, July 16th.
7th annual 2016 East Coast Diesel Nationals
If you are going to be in the area and want to discuss how you can dominate your local diesel market or ecommerce in general, let us know. We would love to talk with you about diesel dominance!
The largest "DIESEL ONLY" event on the East Coast is now...
If you’ve heard that email marketing is dead – think again. The first article in the series showed you just how effective an email marketing campaign is for your ROI.
In fact, it’s more effective than social media, direct mail, print advertising, and when paired with SEO efforts and mobile marketing, you’ll find that you have a serious selling machine on your hands – that is as long as you maximize your e-commerce email marketing endeavors.
If you are an online retailer who is not taking full advantage of email marketing in your e-commerce store , then we can almost guarantee you are missing out on a whole lot of potential revenue each and every month.
Email marketing is one of the most overlooked and yet most profitable methods of marketing an online store, with an almost instant ROI on your campaigns once you have them set up correctly.
This topic is so important, we have decided to dedicate an...
Every interaction between you and the customer costs money in some way. Whether it's the length of time customer support has to spend per buyer, or conversions are lost because the interaction wasn't easy or didn't provide the answers being searched for.
So when you start to wonder if you need a live chat option on your turnkey ecommerce site – the answer is an overwhelming yes! Here are a few reasons why live chat is an asset for your e-commerce store:
You prevent people from...
It’s not hard to find people hanging out on social media. There are billions of people logged on every day – but it is hard to find out where your ideal customers are.
Are they on Facebook? Yep.
Okay, where are they on Facebook? And that’s when the headaches begin.
Don't give up on social media just yet, though. Here are a few tips to help find out where the heck your customers are.
Create a survey for current customers (and reward them for returning it)...
If you’ve ever heard that email marketing is dead – think again. There are tons of businesses that benefit from their email list.
And while some businesses have not been very successful with email marketing (they're probably the ones that say it's dead), there are some effective practices that can give you the ROI you've been hoping for.
In fact, some of the best online marketers consider it one of the top – if not the number one – way to get conversions even if...
We’ve all been bombarded with a multitude of ways to use an e commerce seo agency for our online businesses from keyword research to linking to responsive mobile web designs.
And if you’ve ever tried your hand at optimizing your e commerce website , you know that it’s not easy! In fact – it’s downright complicated.
However, as you continue to learn new SEO practices and update old methods, there is one tactic that you should be applying over and over...
Outpace your competition in 2017 with our eCommerce Success Guide featuring the latest trends and free marketing success tips.