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Web Shop Manager News

Aug
2
2016

Create Brand Awareness

If you're just getting started designing that e-commerce store or attracting online customers for your brick and mortar business, you might feel a little behind. The good news is, you're entering a time when being an online store is not only accepted but preferred by more consumers. Plus, the tools are better, and web designs are easier for customers to use on all screen sizes. However, before you get started, you need a launch plan because if you don't let people know you're out...

Aug
1
2016

Golden Ratio Automotive Design

For generations now, every young boy has at some point picked up a toy car and admired the beauty of form and elegance that meld together to form utter dynamism and design. Every girl and boy have picked a flower and contemplated the sheer beauty of nature. What is it that appeals so to our sense of aesthetics from such an innocent age? It is known as the golden ratio which is a number that resides at the heart of the very nature of things. It is responsible for symmetry, super symmetry...

Jul
29
2016

Time for a Redesign

It's not uncommon for website owners to look past the design of their static pages and basic service and product information. Especially when you have the fast-paced and exciting world of social media that demands daily attention. But before you take on more products or join another social media platform, take a step back and check out your website. And we mean really look at it. These days it's critical that your web design serves the purpose that you set out to do – give...

Jul
28
2016

Reduce Bounce Rate for Higher Sales

It’s amazing how much customer information you can get from a simple number like your bounce rate. Your bounce rate lets you know whether people are staying on your site once they’ve arrived, or if they are leaving immediately before you even have a chance to show them what you’re about. Here we look at a few ways to reduce your bounce and increase sales. #1: Break up the text If the first page your potential customers see is a five hundred word paragraph,...

Jul
27
2016

Title Tags and Descriptions

While there’s been much debate about the importance of meta keyword tags in 2016, some meta tags still play a very solid role in your SEO efforts and should not be ignored. For starters, your meta descriptions are the first thing people see when their search results are pulled up. It’s those 160-220 characters you see before deciding which website to click on . Some meta tags are only written in HTML code and won’t be viewed by people, but are provided to explain to...

Jul
26
2016

Avoid These 8 Ecommerce Product Selection Mistakes

Your to-do list is about a mile long when you’re beginning a new e-commerce website , and you may not have put too much thought into product selection yet. After all, you've got to get it optimized, write content, find the perfect checkout system, build an email list, focus on an attractive (yet easy to navigate) web design, and then some. But before you fill that online store with items, you’re going to want to check out this article and make sure that you aren’t...

Jul
23
2016

Content Marketing: 3 Words That Boost Conversions

Whether you own an e-commerce store on a top platform , or you're trying to gain new clients for a business utilizing a do it yourself website, you know the power of persuasive copy. The right words can spark new sales and get customers excited about your products and services. In the same vein, the wrong words can deter them from making a sale, and you can see a loss rather than a boost in conversions. Here are three powerful words that enhance your influence level and leave a...

Jul
22
2016

Getting Customers that are Ready to Buy

There are a lot of people who come to your online store and don't buy. And while you might see an abandoned e-commerce cart or a window shopper, the truth is – they were ready to convert, but you just didn't give them that extra push. Don't forget (even behind the computer) you're in sales. And while you don’t want to come across as those stereotypical, pushy salespeople, you do want to recapture those sales that were lost because of people who second-guessed their...

Jul
21
2016

How to Create Sales Content That Pays Off (Big Time)

If you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers. And there’s probably a good chance that you’ve heard crickets when it was published. Don’t worry – even the best content creators in the industry have experienced this, and it can be discouraging when you get little to no results. But, when you apply a few fundamental elements to your...

Jul
20
2016

How to Generate Sales on LinkedIn

With millions of members on LinkedIn, it’s surprising that more e-commerce businesses aren’t creating marketing plans to reach these potential customers. Many don’t because they see it as a place that professionals go to find work and advance in their career. And while this is the case for some, as a business owner, you can also hit a pretty big demographic of people with steady paychecks and a love for buying goods and services online. Here are a few ways to...

Jul
19
2016

How to Handle Negative Online Reviews

Negative reviews are inevitable. Just go ahead and accept that you won’t be able to please every person. And these days – customers love sharing their bad experiences whether they’re legit, or they’ve been exaggerated. It makes sense for this be part of the planning stage of how to start your own e-commerce website . While you might just brush off the negativity, the truth is, you need to have a plan when these occur. One reason being that bad reviews can actually...

Jul
16
2016

Successful Ways to Reward Customers and Gain Loyal Shoppers

When running an online business, it's critical that your customers are loyal. You don't want their business once – you want it over and over again. However, as new e-commerce stores and businesses pop up online, it can be tough to keep the attention of the people who have traditionally come to you for services. After all, we all like to check out the latest and greatest thing on the block. Here are a few ways that you can keep shoppers loyal, even when someone new comes in...

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