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Jul
7
2015

Implementing Mobile Web Design 101

It’s easy to get overwhelmed when you start implementing a mobile web design as part of your e-commerce strategy. We're here to tell you – don't overcomplicate it! It's not as hard as you think. Once you get the basics down, you can build on them. But many turnkey e-commerce stores do just fine by focusing on the right designs and tools, and not letting themselves implement every tactic, strategy, and piece of advice that comes their way.  Be mindful of what you are...

Jun
8
2015

eCommerce Conversion Rate Optimization Series Part 6: 6 Tried and Tested Checkout and Shopping Cart Conversion Boosters

In eCommerce, conversion is one of the most important aspects of your online game once you have your traffic in place. This blog is the final part in our eCommerce optimization  series, and also deals with the final section of your conversion funnel – your shopping cart or ‘checkout’. While this blog works just fine on its own (checkout optimization is huge - implement everything here and you’ll see conversion improvements right away), we still recommend...

May
12
2015

eCommerce Conversion Rate Optimization Series Part 5: Category and Section Page Conversion Boosters

Now that you have your product pages optimized for conversion , we’re going to take a step back and optimize your category or ‘section’ pages. In case you missed it, we have already covered site wide e-commerce conversion and home page optimization , so go back and check if you haven’t yet. If you’re up to speed, then let’s get going. Category pages are important for conversions First let’s think about the purpose of a category page....

Apr
14
2015

eCommerce Conversion Rate Optimization Series Part 4: 12 Proven Product Page Conversion Boosters (that you can implement right away)

If you’ve been following the ecommerce conversion optimization series, then you should already have your site-wide optimizations in place, and your home page should have been turned into a conversion machine. If not, I highly suggest you go back to read Part 1 , Part 2 and Part 3 in the series and get yourself caught up with us. Once you have those set up, let’s dig a little deeper into your site. Today we’re talking about product page optimizations. Product...

Mar
9
2015

eCommerce Conversion Rate Optimization Series Part 3: Home Page Conversion Boosters

The home page of your ecommerce store is huge for conversions, so optimizing it right should be a top priority for you. Customers expect certain things from an ecommerce home page. They expect it to feature your best products, display your special offers and they go there to consume all information that you have available to them. Make sure to check out Part 2 of our series, sitewide conversion rate boosters 2 . Session capture software has confirmed that whatever it is they are looking...

Feb
9
2015

eCommerce Conversion Rate Optimization Series Part 2: Site-wide Conversion Boosters (2/2)

In part 2 of site wide conversion boosters, we are going to jump directly into some juicy tactics to help turn that browsing traffic into paying customers. If you haven’t checked out part 1 in the series yet, do so here . If you are already up to speed – let’s get going! Appeal to urgency: incentivized time constraints Getting straight into a big one, incentivized time constraints (ITCs) work! An ITC is an action you can trigger based on how much time...

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