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Web Shop Manager News

Aug
9
2016

Lapsed Customer Emails

So far we’ve discussed the two email marketing funnel stages: Interested and engaged. In ‘interested’, we’ve got the attention of a potential customer, and they've signed up to our email list, but they haven't made a purchase yet. Our job is to reel them in so we capture that first sale. In ‘enagaged’, our customers have already made a purchase, and the mission is to keep them engaged with our brand, so they continue buying over and over. Now...

Aug
8
2016

E-commerce Brand Research

We don’t always have the time or money to spend analyzing those critical pieces of data that lets us know the ideal ways to improve our customer experience. However, there is another way. One low-cost and quick method for enhancing business market research is by paying attention to how the big e-commerce companies are doing it. Here we guide you through big e-commerce websites to find out how they’re reaching and retaining those customers that could be converting...

Aug
5
2016

A/B Split Testing to Increase Profits

Split testing isn’t a new marketing concept and has been exceptionally valuable to businesses both off and online. In the past, professionals have used it with sales letters send via snail mail and through ads in the paper. Oh, how the times have changed! Now, when you run an online SEMA business with a website , you have a tremendous opportunity to improve the way customers engage with your brand . You can test checkout methods, headlines, where you place click-through...

Aug
4
2016

2016 Gold Muse Creative Awards

In June 2016, the results of the Muse Creative Awards were released to great praise. Web Shop Manager was recognized for their work with five of their clients who worked closely with Web Shop Manager to redesign their websites. Along with four Gold Awards, they were also awarded an honorable mention for the following ecommerce websites . Gold Award - M067-E-commerce - Rockridge 4 Wheel Drive Website Redesign Gold Award - M067-E-commerce - Fast Scions Website...

Aug
3
2016

Inspiration for Your E-Commerce Site

Over the years, web designs have improved and become a major part of retaining customers. Even if you offer the best products at a low price, if your new e-commerce website isn't easy to navigate and doesn't have the right features, you can lose out on some major sales. Here are four places to look to when you need web design inspiration that will please your customers. Check out the industry leaders There’s a reason why industry leaders are, well, industry leaders. While...

Aug
2
2016

Create Brand Awareness

If you're just getting started designing that e-commerce store or attracting online customers for your brick and mortar business, you might feel a little behind. The good news is, you're entering a time when being an online store is not only accepted but preferred by more consumers. Plus, the tools are better, and web designs are easier for customers to use on all screen sizes. However, before you get started, you need a launch plan because if you don't let people know you're out...

Aug
1
2016

Golden Ratio Automotive Design

For generations now, every young boy has at some point picked up a toy car and admired the beauty of form and elegance that meld together to form utter dynamism and design. Every girl and boy have picked a flower and contemplated the sheer beauty of nature. What is it that appeals so to our sense of aesthetics from such an innocent age? It is known as the golden ratio which is a number that resides at the heart of the very nature of things. It is responsible for symmetry, super symmetry...

Jul
29
2016

Time for a Redesign

It's not uncommon for website owners to look past the design of their static pages and basic service and product information. Especially when you have the fast-paced and exciting world of social media that demands daily attention. But before you take on more products or join another social media platform, take a step back and check out your website. And we mean really look at it. These days it's critical that your web design serves the purpose that you set out to do – give...

Jul
28
2016

Reduce Bounce Rate for Higher Sales

It’s amazing how much customer information you can get from a simple number like your bounce rate. Your bounce rate lets you know whether people are staying on your site once they’ve arrived, or if they are leaving immediately before you even have a chance to show them what you’re about. Here we look at a few ways to reduce your bounce and increase sales. #1: Break up the text If the first page your potential customers see is a five hundred word paragraph,...

Jul
27
2016

Title Tags and Descriptions

While there’s been much debate about the importance of meta keyword tags in 2016, some meta tags still play a very solid role in your SEO efforts and should not be ignored. For starters, your meta descriptions are the first thing people see when their search results are pulled up. It’s those 160-220 characters you see before deciding which website to click on . Some meta tags are only written in HTML code and won’t be viewed by people, but are provided to explain to...

Jul
26
2016

Avoid These 8 Ecommerce Product Selection Mistakes

Your to-do list is about a mile long when you’re beginning a new e-commerce website , and you may not have put too much thought into product selection yet. After all, you've got to get it optimized, write content, find the perfect checkout system, build an email list, focus on an attractive (yet easy to navigate) web design, and then some. But before you fill that online store with items, you’re going to want to check out this article and make sure that you aren’t...

Jul
23
2016

Content Marketing: 3 Words That Boost Conversions

Whether you own an e-commerce store on a top platform , or you're trying to gain new clients for a business utilizing a do it yourself website, you know the power of persuasive copy. The right words can spark new sales and get customers excited about your products and services. In the same vein, the wrong words can deter them from making a sale, and you can see a loss rather than a boost in conversions. Here are three powerful words that enhance your influence level and leave a...

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