Managing an E-commerce website is no easy feat, and with it comes an abundance of trial and error.
And sometimes when we go searching for management strategies we're bombarded by long lists of ways to improve. It can feel like an information overload.
We've simplified it here with two places that you can focus your attention to ensure you're gaining more customers as you move forward. Plus, you'll be giving your employees more respect and the opportunity to show you why you hired...
Recover Abandoned Cart Sales with These 5 Tactics
You’ve done everything right. Your store is set up with eye-popping images, your content is fresh and engaging, site speed is fast, and your ecommerce SEO strategy is on point.
Now you watch as the traffic starts to trickle in. And over time you see more people visiting and converting.
But, wait, there’s one element that just isn’t making sense. You have all of these customers, yet you’re losing over half of...
While managing data might not be your favorite task on the to-do list, it's one of the most critical when you want to run a successful online business. And there are a ton of excellent tools out there that give you a genuine insight into how well you're doing. It is not unreasonable to strive for having the best auto parts website in the United States .
With that said, not all of those amazing tools will necessarily be right for you.
Here are a few questions you should ask yourself...
The first web design you create (or invest in) will not be the final design of your website. Over time, part of your turnkey online business will cultivate and evolve, and web design trends and techniques will find a place within your site.
And you should never stop looking for innovative ways to represent your brand and stand out. After all, the more eye-catching your web design is, the more people you'll get to stick around and see what you have to say and sell.
Here are a few...
As technology has made its way into our work lives, it brings on an entirely new set of challenges when it comes to being productive.
There is more to balance now than ever before, and it's the first time in history we can be this connected and make global sales within minutes and very little interaction thanks to online shopping platforms like WebShopManager .
Our ability to run an online business pulls us in a million directions, but there are a few tricks to staying calm and...
Whether you like it or not, the reality is, your logo will affect your business. It gives people a quick visual to identify your company and works harmoniously with the other elements of your brand to enhance it.
Here are a few ways a logo will affect your business, and how to make the most of the design.
It sets you apart online
Competition is pretty steep these days, and you might not realize how much your logo needs to be out there. Social media posts, email signatures, secure...
Every interaction between you and the customer costs money in some way. Whether it's the length of time customer support has to spend per buyer, or conversions are lost because the interaction wasn't easy or didn't provide the answers being searched for.
So when you start to wonder if you need a live chat option on your site – the answer is an overwhelming yes! Here are a few reasons why live chat is an asset for your e-commerce website store :
You prevent people from...
There are a couple of reasons why businesses are on the fence about utilizing podcasts. One, they may not understand how easy they are to create. Two, their current content strategy might be working like a well-oiled machine, and they don't see the need to jump on board (with yet another) method of brand exposure. And third, they don't see the competition getting on board either, so why bother?
Well, for many businesses we say, go ahead and bother with a podcast because of the many...
It's tough to keep up with our content-driven world online. And if you've wanted to enhance your content marketing output efforts, it might be time to look into guest contributors.
Here are a few ways they’ll help double (even triple) your efforts:
Generating new material on a regular basis
By allowing guests to contribute to your car parts website , you’ll get new material with very little effort on your part. Now, don’t get us wrong, there will be some effort...
If you've noticed how incredibly clear images have become over the last few years on smartphones, tablets, and monitors, then you can thank a little something called Retina display.
Almost all devices today have such a high resolution and pixel density that you can’t detect the individual pixels when looking at images. And this is great – as long as your website is prepared for it .
However, if your images aren’t optimized for retina screens, then they’ll come...
A list of potential customers is an invaluable resource for your company and is key to growth.
To create the list, you need to utilize effective tactics and practices that are proven to attract the right people. And guess what – lead magnets are an ideal way to do that.
How to Build a List of Potential Customers
A lead magnet is essentially a trade. You offer something of value to your potential customers, and in turn, they provide you with their contact information.
After you’ve overcome the hurdles of picking a profitable niche, designing your store with a turnkey ecommerce platform , and making smart product selections, you’re finally ready to validate your site.
Validating your site is a way of announcing yourself as a quality contender in your market, and creating customer chatter before you even open the doors to make that first sale.
Here are ways to gain your customers trust and get people talking about your niche e-commerce...
Outpace your competition in 2017 with our eCommerce Success Guide featuring the latest trends and free marketing success tips.