Web Shop Manager Blog

Here you will find articles with insightful tips about Automotive eCommerce, Web Design, and Complex Data Development. Please check back frequently or subscribe to our newsletter list to stay current with Web Shop Manager!

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Adding Personality To Your Website Designs
Sep
4
2012
Adding Personality To Your Website Designs
author: Dustin
Being a web designer isn't just about creating a functional website that serves its purpose, obviously that’s a major part of it, but it isn't the end of the road. A designer of any kind has the extremely unique ability to utilize emotions, and the decisions these emotions lead people to make. The average consumer isn’t just looking for a product. At face value that may seem like the case and the consumers themselves may even think it to be true, but there’s more to it than...
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topic: News
Responsive Web Design & What It Means For The Future
Aug
20
2012
Responsive Web Design & What It Means For The Future
author: Dustin
Day by day the number of devices and browsers that need to work with your website grows. Responsive website design represents a fundamental shift in how we’ll build websites in the future. So what is responsive web design? Essentially, responsive web design is the process of building a website that adapts to the user instead of making the user adapt to it. Depending on the kind of device the website is being viewed with, the site itself will display a little differently. Someone viewing...
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topic: News
Using Google Analytics & Website Metrics- Part 1
Aug
8
2012
Using Google Analytics & Website Metrics- Part 1
author: Alec
Creating and maintaining success in eCommerce is very much an ongoing battle. You can’t get everything moving in the right direction and then simply let your well oiled online selling machine fare on its own! Using Google Analytics and website metrics as your guide is a great way to keep an eye on what is and isn’t working on your website, and track the effects that changes have on things like traffic on site visibility. Those who have spent time using Google Analytics know...
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topic: News
A Look at eCommerce Statistics
Aug
1
2012
A Look at eCommerce Statistics
author: Alec
Utilize the Growth of eCommerce and Start Selling Online! Often research is not meant to necessarily inform us. Rarely do we come across research where there isn’t a moment of “Yes, I thought that was case” or “I figured as much”, and this is especially true to those of us who have been involved in eCommerce statistics in regard to online selling in general. However, when you take a moment to analyze the growth shown in this eCommerce infographic, and...
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topic: News
Reducing Bounce Rate & eCommerce-- It's Important!
Jul
9
2012
Reducing Bounce Rate & eCommerce-- It's Important!
author: Dustin
The Bounce Rate on your individual website pages is an extremely important metric to keep track of if you are striving to improve your online success. “Bounce Rate” is a term used in web traffic analysis that represents the number of visitors who land on a site and leave before delving further into the site and viewing other pages. There is no standard for the amount of time a visitor can spend on a site page and still be counted as a “bounce” upon clicking the back button or navigating...
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topic: News
Is Mobile Web Browsing The Future?
Jun
21
2012
Is Mobile Web Browsing The Future?
author: Dustin
It has been projected that by 2014, if current trends continue, there will be more users accessing the internet via mobile web browsing than with a desktop computer. While at first this may seem like an alarming prediction, it only makes sense once you consider the ways in which mobile technology has developed over the past decade. Mobile devices seem to be getting easier to use and more versatile every few months at this point, and there’s not much left that can’t be done on the web...
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topic: News
3 Tips to Entice Impulse Buyers on Your eCommerce Website
Jun
21
2012
3 Tips to Entice Impulse Buyers on Your eCommerce Website
author: Alec
A solid merchandising strategy is a must when it comes to retail success in a brick & mortar setting, so why would this be any different for eCommerce ? Setting up a store in a specific way that is meant to entice customers and convince them to buy more is not a strategy limited to physical retail locations; you can utilize these same marketing strategies on your eCommerce website for impulse buyers! The internet is inherently perfect for customers who tend to make “impulse...
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topic: News
The Importance of eCommerce Branding
Jun
15
2012
The Importance of eCommerce Branding
author: Dustin
When you set out to build something as complicated as a fully operational company, you’re actually creating much more than that. In order to be truly successful, you have to create a brandA brand is a complicated and ever evolving entity that is made up of many components that have to come together seamlessly in order to work as intended. Often times, consumers buy products based on what the brand represents alone. People are ruled by emotions, both positive and negative, and it is your...
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topic: News
eCommerce Shopping Cart Features - Quick View & Add To Cart
Jun
13
2012
eCommerce Shopping Cart Features - Quick View & Add To Cart
author: Alec
One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can remove many obstacles (including clicks) and help shoppers initiate their ordering with relative ease and efficiency. When a visitor is browsing through product pages, constantly clicking on products, and subsequently hitting the back button, it can become tiresome. Providing a more fluid shopping system can be a huge...
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topic: News
3 Ways to Improve the Checkout Process
Jun
7
2012
3 Ways to Improve the Checkout Process
author: Alec
The eCommerce checkout process implemented in your eCommerce website plays a vital role in how successful the site will be, and how many conversions it will generate. Often times, however, it doesn’t get the attention it deserves. This is understandable since the website design process can be hectic; constantly making tweaks and improvements until you settle on a site layout that encapsulates the vision you originally had perfectly. Throughout all of this, the checkout process is...
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topic: News
Evaluating Pinterest and Web Design
Jun
1
2012
Evaluating Pinterest and Web Design
author: Dustin
It’s no secret that Pinterest has swept through the internet and captivated an impressive number of people in a short amount of time. For the uninitiated; Pinterest is a relatively new Social Networking site that offers a fresh take on the ways in which we use Social Media. Essentially, the site is a giant community scrapbook; users find pictures or information they like on the web and “pin it,” which subsequently attaches it to their Pinterest account and shares it with...
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topic: News
5 Tips for Your eCommerce Product Images
May
25
2012
5 Tips for Your eCommerce Product Images
author: Alec
The imagery on an eCommerce website is extremely important to the amount of success, and conversions, that site will generate. The customer does not have a tangible product to hold or inspect, and as such it is the responsibility of the website itself to provide high quality eCommerce product images, and general eCommerce images throughout the site. The speed and impatience in which people generally surf the web (most people just scan content on pages instead of reading lengthy...
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topic: News

BEDSLIDE - Client Testimonial

"The best thing out of everything was that our sales went up. The new site had a better design, the checkout process was better, and ultimately achieved all of our goals. That site has been up for a year and a half and we’re very happy with it, it’s still awesome." - Jake Plappert