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Articles by Dustin

Apr
20
2009

The Ultimate Website Logo Design Feedback!

Our biggest hurdle in meeting customer expectations is understanding what it is that they like or what creatively. Part of that is customer communication and feedback on the design services we provide, that is why I decided to share today the most amazing logo design feedback we have ever received after building hundreds of website logos (and website designs) over the last decade. This is in response to 8 logo concepts... I like the logos. Some more than others, but here is my...

Feb
8
2009

How to get the Best Website Design

We're always asked by our new clients if there is anything they can to to help our Web Designers through the process of creating their online presence. To that we reply with an enthusiastic and resounding YES! . Of course you're hiring us to take care of the whole process, but the more direction we have the better the end result will be. Decide what style website you want - retro, future, art deco, classy, simple, contemporary, web 2.0, glossy, organic. Take note of other...

Feb
24
2009

Web Development Project Spec Sheets, Why?

Being a Web Development firm at our core, we create a lot of big web development projects from the ground up. The most affordable, successful, complete, on time projects always start with a detailed specifications sheet. Literally a 10 page, outline format description of every view and page on the site that a visitor would see. There are multiple reasons for this... To get an accurate price quote quote before committing to the project and development team. Something to...

Jul
15
2009

Automotive eCommerce for the Automotive Aftermarket

If you have been looking for the ultimate Automotive eCommerce solution you have come to the right place. Created by an automotive enthusiast for the automotive aftermarket, Web Shop Manager has every feature you could want when it comes to your eCommerce options. The fact remains that people do not want to buy parts from a broker: they want to buy from another enthusiast who will help them when they have tech questions and be there if they need help. Our platform with its complete...

Jul
6
2010

Increase Number of Repeat Visitors

Internet Marketing often focuses on increasing web traffic, and providing enough information to help customers convert (make a purchase), however what many fail to realize is that it takes multiple touch points with each site visitor to establish credibility, earn their trust, and capture the sale. Therefore, increasing the number of repeat visitors vs. first time visitors is imperative to increasing the bottom line. Make your Website Sticky In addition to multiple touch...

Jun
21
2010

How do I turn Site Traffic into Increased Conversion Rates?

Having warm bodies visit your website is one thing, capturing more money is something entirely different. In lasts months blog post we addressed reducing bounce rate and approaches to keeping people on our websites longer. The purpose of keeping them on the site is to lead them toward conversion. But, how do we convert them? What measures can we take to increase website traffic conversion rate? 1) Define your Audience It is absolutely imperative to match your message...

Mar
2
2010

The Changing Face of Automotive Aftermarket eCommerce

In a recent article released by TruckingTimes.com entitled “How Many Exhibitors Does it Take to make a Good SEMA Truck Show?”, David Herrmeyer makes some interesting observations about the current state of the truck industry. In today’s market which is full of iPhone apps and bargain basement discounters, it is important to look for a competitive edge to differentiate yourself and market your added value. Web Shop Manager™ agrees with David that “…an Internet...

May
4
2010

Reduce Bounce Rate For eCommerce Site Pages

How do I Measure my Site Pages Effectiveness using the eCommerce Metric, Bounce Rate? With so much emphasis on driving traffic to eCommerce sites , you must also consider Bounce Rate. As online merchants of both services and products we should be concerned with this metric because of its correlation to our revenue stream. Simply put, the longer we can keep site visitors engaged, and on our site, the longer we have to persuade them to click ‘add to cart’, or pick up the...

Nov
19
2010

Automotive eCommerce - Evolving With The Aftermarket

  Having been involved with Automotive eCommerce websites since the mid 90's, we have seen the growth of technology for the automotive aftermarket industry first hand and have become automotive eCommerce specialists in the process. It is amazing to see the growth in involvement of the internet surrounding a field where most people are restoring vintage rides and avoiding technology for the sake of simplicity and nostalgia. On the other end of the spectrum, newer vehicles have...

Apr
18
2012

Using Textures Effectively in Web Design

In web design the line between a pattern and a texture is one that is a little bit blurred; the terms have been thrown around almost completely interchangeably, to the point that a lot of people have skewed perspectives of each. Patterns are elements of an image that can be made into tiles. Typically a pattern will be a small, repeating image that is rendered in a way that looks symmetrical. A texture, on the other hand, is usually a larger picture that doesn’t have any repeating...

Sep
19
2012

3 Website Design Strategy Tips That Add Creativity To Your Site

As is the case with most things in the world, website design strategy has changed and evolved throughout the years. In the beginning it was expected that most of the best website platforms would have a similar look, layout, and functionality. What was different was the content. This left very little room for creative expression in the world of web design, but things have changed! 1) Illustrations & Illustrative Design Illustrations & Illustrative Design have become a...

Sep
4
2012

Adding Personality To Your Website Designs

Being a web designer isn't just about creating a functional website that serves its purpose, obviously that’s a major part of it, but it isn't the end of the road. A designer of any kind has the extremely unique ability to utilize emotions, and the decisions these emotions lead people to make. The average consumer isn’t just looking for a product. At face value that may seem like the case and the consumers themselves may even think it to be true, but there’s more to it...

Nov
30
2012

New Pinterest Business Pages And The Benefits For Your Site

Pinterest has taken over the world quickly grown into the social media wonder child. If you are still trying to market effectively on Facebook, you have another social network that refuses to be overlooked. If you have an eCommerce site filled with high resolution, original product images you need to put Pinterest on your marketing priority list. Pinterest is basically a visual bulletin board where similar products, for example recipes for breakfast, lunch, or dinner, are...

May
4
2012

Minimalist Website Design, What's The Deal?

Before going into any detail on minimalist website designs, it needs to be made clear that no style of web design is better than others. It all depends on what the website is trying to accomplish and the general needs of the customer (after all, that’s who everything we do as web designers is for). This article is only meant to highlight the effectiveness of minimalistic web design and the reasons why it can often times be a successful route to take. With that being said, minimalist...

Mar
1
2012

User Interface Design: Catering to the User

User interface design, or user centered design, is simply designing an application or software program while focusing on the experience it will present to the user. It’s a concept that’s easy to understand and agree with, but can be somewhat tricky to implement. When it comes to web design, the reason why it can be problematic is that it’s difficult to find the right balance between aesthetics and functionality. As challenging as this can be, it is also a crucial factor in...

Jun
21
2012

Is Mobile Web Browsing The Future?

It has been projected that by 2014, if current trends continue, there will be more users accessing the internet via mobile web browsing than with a desktop computer. While at first this may seem like an alarming prediction, it only makes sense once you consider the ways in which mobile technology has developed over the past decade. Mobile devices seem to be getting easier to use and more versatile every few months at this point, and there’s not much left that can’t be done on the web...

Jan
13
2012

Blogging for Leads and eCommerce Success

Simply creating a website that is designed to generate conversions is not enough to make your business thrive in the way you want. Ecommerce blogging is great for connecting with customers! While a solid design and user interface is the first and arguably most important step, maintaining the website’s content once it’s up is crucial. Blogging is your best friend for this, and learning how to properly blog will give you the edge you’re looking for to take your online...

Feb
7
2012

The Importance of a Site Revamp in eCommerce

eCommerce and other types of businesses that are focused heavily on the internet and all of its applications are extremely fast moving by nature. Technologies and ideas are constantly being developed, and subsequently replacing previous standards in functionality. It’s a fast paced environment, and as an online business owner it is your responsibility to avoid being left behind. Every once in a while it’s a good idea to give your website a site revamp; whether it’s a complete...

Jun
15
2012

The Importance of eCommerce Branding

When you set out to build something as complicated as a fully operational company, you’re actually creating much more than that. In order to be truly successful, you have to create a brandA brand is a complicated and ever evolving entity that is made up of many components that have to come together seamlessly in order to work as intended. Often times, consumers buy products based on what the brand represents alone. People are ruled by emotions, both positive and negative, and it is your...

Aug
20
2012

Responsive Web Design & What It Means For The Future

Day by day the number of devices and browsers that need to work with your website grows. Responsive website design represents a fundamental shift in how we’ll build websites in the future. So what is responsive web design? Essentially, responsive web design is the process of building a website that adapts to the user instead of making the user adapt to it. Depending on the kind of device the website is being viewed with, the site itself will display a little differently. Someone viewing...

Jun
1
2012

Evaluating Pinterest and Web Design

It’s no secret that Pinterest has swept through the internet and captivated an impressive number of people in a short amount of time. For the uninitiated; Pinterest is a relatively new Social Networking site that offers a fresh take on the ways in which we use Social Media. Essentially, the site is a giant community scrapbook; users find pictures or information they like on the web and “pin it,” which subsequently attaches it to their Pinterest account and shares it with...

Jan
31
2012

New Google Policy And What It Means For You

A few days ago, online juggernaut Google announced that as of March 1st they will be implementing a new Google privacy policy. These changes will primarily be in regard to privacy and overall functionality of the services that Google offers. The goal seems to be to create an even easier to use platform that blends seamlessly between multiple applications. Any services that use your Google account will be interconnected in order to provide the easiest and most fluid browsing experience to...

Feb
15
2012

Color Theory In Web Design

In its entirety, Color Theory is an extremely complicated concept that encompasses many different ideas. Essentially it is a guide to color mixing and the impacts that certain colors have subconsciously on the human mind. While it wouldn’t hurt to learn as much as you can about it, this particular post will focus solely on this one aspect of Color Theory in web design and how it is relevant to a high quality website design. It goes without saying that one of the most important...

Jul
9
2012

Reducing Bounce Rate & eCommerce-- It's Important!

The Bounce Rate on your individual website pages is an extremely important metric to keep track of if you are striving to improve your online success. “Bounce Rate” is a term used in web traffic analysis that represents the number of visitors who land on a site and leave before delving further into the site and viewing other pages. There is no standard for the amount of time a visitor can spend on a site page and still be counted as a “bounce” upon clicking the back button or...

Dec
24
2013

How To Rebrand Your Company: Rebranding Strategies To Consider

With technology advancing so quickly and memes coming and going in the blink of an eye, companies often find themselves stuck in a vicious circle of having an “old” brand that is no longer connecting with customers, resonating with employees, but feels familiar and “safe”. Rebranding is something that is often advised against, but it could help a company that is suffering from decreasing sales, low web traffic, and other symptoms of a brand that people do not want to associate...

Jan
14
2014

What Google’s Keyword (Not Provided) Means for Your Site

Keyword (Not Provided) - What is going to happen to my SEO efforts? The looming reality that soon 100% of keywords will be (not provided) in Google Analytics does not change SEO practices of keyword research and content optimization – it only tweaks them slightly. Google has gotten stricter about secure (https) searching and regrettably what has come from this is that all search data that was available to us through Google Analytics is now becoming blocked or “(not...

Feb
10
2014

10 Tips for Selling A Product

Start with your current customers – The importance of creating a long lasting relationship between your company and your customers is crucial to success. Going to current customers first can create a slew of recurring purchases for lifelong revenue and invaluable word of mouth advertising. Use call to actions – Call to actions are often not completely true, but they do help sell products. A great example of a call to action is placing “limited...

Mar
11
2014

Benefits of a CMS for Big Data & eCommerce

A Content Management System (CMS) like Web Shop Manager makes it easy to build and maintain a high quality website without having limited or any knowledge of HTML and CSS. Content Management Systems are also fantastic for making websites that will have big data and a large amount of products. There are several advantages for utilizing a CMS for designing or creating a website, which include but are not limited to: Ease of use: A CMS makes it easy to create, edit and publish...

Apr
8
2014

5 Benefits Of Responsive Web Design

It is becoming increasingly more difficult to have a successful online business today without utilizing responsive web design. If you want to stand apart from your competitors in 2014 and make more money, it is crucial to make your site responsive and ensure that anyone can access your site from any device. This article will outline the benefits of responsive web design and how it can help your business achieve more and reach more customers. Consider this infographic from Digital...

May
13
2014

Readers Rides Automotive Classifieds

Readers Rides is an amazing automotive classifieds service that Web Shop Manager has developed and offers to the automotive eCommerce industry. Readers Rides aims to build a community of automotive enthusiasts within your site that can actively interact with one another. This sense of community draws people back to your site over and over again, giving you more sales opportunities and developing a loyal customer base that will recommend your site to friends and family. Readers Rides allows...

Jun
10
2014

10 Tips To Turn Browsers Into Buyers

The first thing you need before trying any of these 10 tips to turn browsers into buyers is a solid foundation. What we mean by this is your site should be user friendly, easy to use, great to look at, and accessible from any device. See our previous article 5 Benefits of Responsive Web Design to see how a responsive site can benefit your business. Now let’s get on with our 10 tips to turn browsers into buyers so you can make more sales with your eCommerce business!...

Jul
8
2014

5 Awesome Automotive Web Design Banners

Effective automotive web design often goes hand in hand with online banner ads. We aren’t talking about paid ads you see on Google – we are talking about call to action banners within your automotive eCommerce site that entice users to click through your site to your specials and featured products. Pictures speak a thousand words, and if you have an attention grabbing banner it can be incredibly effective in pulling in potential customers and ultimately making a sale. Why is...

Aug
12
2014

Using Automotive Classifieds to Build Your Customer Base and Grow Traffic

A few weeks ago we wrote about our automotive classifieds service Readers Rides and the benefits it could give your site. This week we will focus on using automotive classifieds to build your customer base and grow your organic search traffic! One of the many benefits of using automotive classifieds includes having unique, user generated content published to your site. Google values fresh content being published to a site because Google’s main goal is to help users find exactly what...

Sep
9
2014

What Makes A Great Website Part 1 - Images

It is always important to have high quality images on your site. Although content is considered king and is the most important aspect of your site, beautiful images make a lasting impact on users as well. This article will outline some fantastic use of imagery on websites that Web Shop Manager has designed. Let’s get straight to the good stuff with our first image. This image uses an awesome blend of high definition pictures and drawing style imagery. By combining these two...

Oct
14
2014

What Makes A Great Website Part 2 – Website Content Writing

Website content writing is often a difficult job. Coming up with how to write content as well as using the right words to describe your business to a wide audience can be very time consuming and frustrating. Having an in-house copywriter can make the task more digestible, but you also want to make sure that your business is being presented in the way you want it to. Great content is important because it will ultimately determine if people come back to your website and how Google...

 


 

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