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Articles by Alec

Jan
9
2012

Google Analytics Goes in the Header

Here at Web Design Solutions our primary goal is to help you be successful in your online ventures. Whether this is through industry tips, superior customer service, or quality website management for eCommerce , your satisfaction is of the utmost importance. Recently we posted an article explaining the importance of a Google Analytics account , and some basic information to get yours up and running. Tracking Code In The Header Is Just Better One of the most crucial steps in...

Jan
9
2012

eCommerce Websites & SOPA, Can Your Website Be Affected?

The Stop Online Piracy Act, or SOPA, is one of those things that sound like a great idea, an idea that will do nothing but good. Piracy is illegal, right? People who make their living in the entertainment industry lose a ridiculous amount of money each year to websites dedicated to pirating and torrents, so it's easy to take a step back and feel sympathetic for them. But is SOPA the way to fix this issue? This is the question a number of online industry leaders have been asking, including...

Jan
18
2012

Importance Of Repeat eCommerce Customers

For any kind of business, the importance of repeat customers is second to none: it is much easier and more cost effective to maintain repeat customers than it is to bring in new ones. For an eCommerce website, it is especially crucial. Marketing, ad campaigns, and the numerous other advertisement strategies that are necessary to bring in more business consume a massive amount of resources. Even after spending all this time on generating more clients, it is entirely dependent on timing. A...

Jan
25
2012

Keep Your eCommerce Website Fresh!

Getting your online eCommerce website up and running is a huge step for you and your growing e-business , but it’s not the only step that needs to be taken. The work isn’t done just because you have some sort of online presence. Just like a brick and mortar store, your site needs to be constantly growing and evolving with the flow of business in your industry. There are so many different options nowadays for people who are browsing the web that a kind of “browsing...

Jan
27
2012

SEO Tips and Tricks Part 1

Search Engine Optimization is a complex and intricate process that takes time to perfect. It’s safe to assume that every web page has certain SEO aspects that can be improved upon. Optimizing your site is a marathon, not a hundred yard dash; it’s important to constantly be on the lookout for improvements you can make. Below is a list of a few do’s and don’ts on how to do basic SEO that can instantly increase the SEO value of your website. First and...

Feb
3
2012

Wireframes and Sitemaps - What's the Deal?

The team at Web Shop Manager firmly believes in the power of planning and strategizing concepts in order to produce a final product of the highest quality. Too often web design companies will put all of their effort into the aesthetics of a website, and worry about functionality after the fact. That is not how we operate; at WSM we will begin your process by building a Website Wireframe. This ensures that your site will be built efficiently and work properly when it is time for launch....

Feb
10
2012

SEO Tips and Tricks Part 2-- A Social Media Plan!

As with anything that grows and evolves at a rapid pace, the internet and the way it affects marketing has changed quite a bit in the past few years. The web has become a much more in depth experience to its users, and its potential for successful marketing has become inarguably clear. In terms of gaining visibility and support from the public, there are few tools at your disposal as powerful as Social Media. Websites such as Facebook and Twitter have given business owners the...

Feb
24
2012

The Importance of Bandwidth in eCommerce Web Design

Importance of Bandwidth Whether you're in the web hosting business or in the market for a new website, bandwidth is a term that will be thrown around quite a bit, and it's important to understand exactly why it's such a huge factor. The simple explanation of bandwidth is the amount of traffic that passes between your website and other computers connected to the internet. Depending on the quality of the network provided by your hosting company, you will have higher or lower bandwidth...

Mar
7
2012

Pinterest-- A New Kind of Social Media

It’s no secret that Social Media in general has become a huge part of not only our social interactions, but the world’s business interactions as well. The age of Social Media is here to stay, so what else is there to do but embrace it? Sure, you don’t need your own personal account to get by, but as a growing business it could be quite foolish not to take advantage of some of these websites. Interested in Using Pinterest for Business? Pinterest is a relatively...

Mar
19
2012

SEO Tips and Tricks Part 3: Online Business Directories

Running an eCommerce website, or any online presence for that matter, requires quite a bit of attention. Don't make the mistake of thinking that you can just launch a website and it will do all the work for you; e-business is still business and the more effort you put into it, the more successful you will be! The "set it and forget it" mentality won't get you very far in an e-business. The web is a constant competition for supremacy; similar companies are always vying for the top spots...

Mar
26
2012

5 Must Haves for Your Automotive eCommerce Product Pages

Every year, the amount of people that choose to enjoy their shopping from the comfort of their own home increases. The ease of use is the major factor here, quite often they need something but don't have the time to run to the store. This increase creates a huge market for those looking to start a web presence, so it's very important to offer the highest quality online shopping experience possible. But it takes some effort; there's an inherent level of mistrust when it comes to shopping...

Apr
5
2012

Reader's Rides & Automotive eCommerce CMS All in One!

What is Reader's Rides? Reader's Rides is a comprehensive profile that can be built by registered users of a website, and allows them to keep track of cars they are building and show them off to other users. Complete with pictures, descriptions, and lists of parts used in each project, the Reader's Rides section functions as an online community. The overall idea for this feature has been requested periodically by numerous clients in the automotive eCommerce industry, with the idea...

Apr
30
2012

Word Of Mouth Marketing Leads To eCommerce Success

Word of Mouth Marketing is a part of everyday life; a basic part a human interaction that has always been around, and is only getting more prevalent as technology advances. But why is it so effective? What is the real appeal of WOMM? A big part of the answer is the lack of bias that comes with it. A friend telling you about an amazing new automotive eCommerce website they did business with is immeasurably more credible than an advertisement produced by the corporation itself, because...

May
25
2012

5 Tips for Your eCommerce Product Images

The imagery on an eCommerce website is extremely important to the amount of success, and conversions, that site will generate. The customer does not have a tangible product to hold or inspect, and as such it is the responsibility of the website itself to provide high quality eCommerce product images, and general eCommerce images throughout the site. The speed and impatience in which people generally surf the web (most people just scan content on pages instead of reading lengthy...

Jun
7
2012

3 Ways to Improve the Checkout Process

The eCommerce checkout process implemented in your eCommerce website plays a vital role in how successful the site will be, and how many conversions it will generate. Often times, however, it doesn’t get the attention it deserves. This is understandable since the website design process can be hectic; constantly making tweaks and improvements until you settle on a site layout that encapsulates the vision you originally had perfectly. Throughout all of this, the checkout process is...

Jun
13
2012

eCommerce Shopping Cart Features - Quick View & Add To Cart

One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can remove many obstacles (including clicks) and help shoppers initiate their ordering with relative ease and efficiency. When a visitor is browsing through product pages, constantly clicking on products, and subsequently hitting the back button, it can become tiresome. Providing a more fluid shopping system can be a huge...

Jun
21
2012

3 Tips to Entice Impulse Buyers on Your eCommerce Website

A solid merchandising strategy is a must when it comes to retail success in a brick & mortar setting, so why would this be any different for eCommerce ? Setting up a store in a specific way that is meant to entice customers and convince them to buy more is not a strategy limited to physical retail locations; you can utilize these same marketing strategies on your eCommerce website for impulse buyers! The internet is inherently perfect for customers who tend to make “impulse...

Aug
1
2012

A Look at eCommerce Statistics

Utilize the Growth of eCommerce and Start Selling Online! Often research is not meant to necessarily inform us. Rarely do we come across research where there isn’t a moment of “Yes, I thought that was case” or “I figured as much”, and this is especially true to those of us who have been involved in eCommerce statistics in regard to online selling in general. However, when you take a moment to analyze the growth shown in this eCommerce infographic, and...

Aug
8
2012

Using Google Analytics & Website Metrics- Part 1

Creating and maintaining success in eCommerce is very much an ongoing battle. You can’t get everything moving in the right direction and then simply let your well oiled online selling machine fare on its own! Using Google Analytics and website metrics as your guide is a great way to keep an eye on what is and isn’t working on your website, and track the effects that changes have on things like traffic on site visibility. Those who have spent time using Google Analytics know...

Sep
6
2012

Using Google Analytics & Website Metrics- Part 2

Google Analytics Metrics & How You Can Improve Yours! Having a deep understanding of what your Google Analytics account is telling you through all the different data and metrics is a very important step towards mastering selling online. In case you missed part 1 of this blog series, you should check it out here: “ Using Google Analytics & Website Metrics- Part 1 .” Carrying on with the same theme, this article will delve deeper into the metrics themselves, explaining...

Sep
10
2012

Increase eCommerce Sales With Category Trees

E-commerce Categories are the sections of your website that are broken down into related topics that you can place relevant products into. Think back to the times that you have shopped online and it becomes immediately apparent how important they were to your overall experience, but are you aware of just how important it is and their potential to increase eCommerce sales? What categories will be presented on the home page? How many will there be? How many sub-categories will this one have?...

 


 

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