Articles by Normandy


Your Web Shop Manager Site

Using Google Analytics Information is power, and with the astonishing amount of information that you can get from a Google Analytics account you will start making better decisions for your company’s website. The purpose of using Google Analytics is to observe your website’s traffic, monitor your site’s goals as well as your shopping funnel, track your email campaigns, banner ads and social media efforts, create customized reports and dashboards and so much more! If...


Setting Up Google Analytics Goals

Your new ecommerce website is attracting visitors in droves and you are getting more sales than you ever did before. This will keep you busy for a while, but eventually you will want to raise the bar even more. You can always increase your marketing budget to try and bring more visitors to your site, but what if you can just get more sales from the visitors that are already there? The more information that you can gather from the visitors of your site, the more you can make your...


Adding YouTube Video To Website

As eCommerce website developers , we often get asked the question, “What can I do to make my website stand out from the competition?”. While there are many ways that we can suggest for our clients to proceed in differentiating themselves, we often suggest that they add videos to their product pages because of its effectiveness and relative ease. However, we find that this advice rarely gets acted upon! My assumption is that many people think that adding a video to their product...


Product Descriptions' Effect on Marketing eCommerce Products

There is so much that can be done on the web to promote your eCommerce site and your online products, but often business owners will forget one of the easiest and most cost efficient product marketing tactics. So what is the simple way to sell more products on your website? Write original, keyword rich and unique product descriptions. Although the effect of these changes may not be as instant as putting up some pay-per-click ads, the effect is a proven, long term online product...


Affordable PCI Compliant Web Hosting!

Web Shop Manager offers a cost effective eCommerce solution capable of 100% PCI compliant web hosting to anyone looking to start up an online business. Most small business are left to figure out how to be PCI compliant on their own, but here are Web Shop Manager (WSM) we can guide you to operate a successful PCI compliant ecommerce store. Shopping online should be easy, fun and productive. When consumers have to worry about their personal information, it takes away the allure of shopping...


A New Website For The New Year?

The holidays are over and now existing and aspiring eCommerce business owners are thinking ‘what can I do to different in 2012?’ A new website can be just what is needed to take advantage of the booming eCommerce web sales. The US census bureau reported that in the 3rd quarter alone, e Commerce sales hit $48.2 billion dollars! A new web site design or a brand new website could be just what you need to get your part of the pie. With the economy on an upward trend and eCommerce...


PayPal ExpressCheckout - Increase PayPal Sales By 18%

PayPal Express Checkout & Web Shop Manager Unite! In the world of eCommerce, the faster you can get a customer through the checkout process, the better. As a part of Web Shop Manager’s (WSM) never ending quest to provide our clients with the most powerful applications and effective eCommerce solutions, we are now offering support of the PayPal Express Checkout feature! PayPal Express Checkout has been increasing users' PayPal conversions by 18% !  But what exactly can...



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