BACK TO TOP

Blog

Articles by Chris

Jun
26
2013

10 Steps to Perfect Product Merchandising in e-Commerce

Product merchandising for e-Commerce is as, or possibly more, important than brick and mortar merchandising.  Not only must you display your products in a clean, clear image, it must interest and entice your customers enough for them to make a purchase. These 10 steps help answer the basic questions your customer has about product merchandising: what will this product do for me? This question includes roadblocks in your customer’s mind about your product: does it work with the...

Jun
26
2013

10 Ways to Drive Buyers to your Brick and Mortar Store

For a brick and mortar auto parts store owner the internet can be seen as a threat or used as an advantage for more business. About 80% of customers research products online, but 75% of them still prefer to buy in-store. Here are 10 ways you can position your website to turn online searches into in-store customers. 1. Quality Content for Locals Create high quality content on your website, but make sure it includes local search terms. The key is to show up in local search results for...

Jul
9
2013

Why Your Site Needs Year-Make-Model Lookup

Speedy, smart, and intuitive search features are critical to the experience your customers have on your website. Searching and finding exactly what they are looking for can make or break your online conversions and repeat business. Find ways to help speed your customer’s search and keep them coming back for more using cutting-edge search options. Cater to the Customer When visiting your automotive website for parts, almost every customer knows exactly what vehicle they are...

Jul
22
2013

Web Shop Manager Named #28 in 100 Fastest Growing Companies by SDBJ

Web Shop Manager,   a leading eCommerce solution for the automotive aftermarket and related-industries, captured the 28th spot   on the list of the “100 Fastest Growing Private Companies” by the  San Diego Business Journal .   Web Shop Manager grew 148.15% from 2010 to 2012 .  Their core mission is making online businesses more successful by providing cutting-edge eCommerce technology, industry experience, and expert management of...

Aug
13
2013

Customer Case Studies

Here at Web Shop Manager, we love to get feedback – both positive and negative about the performance of our company, technology, and service. We take the opinions of our clients seriously. What we love even more than client feedback though is results! Actions speak louder than words after all and numbers don’t lie, especially for the companies featured in our new Company Case Studies page on Web Shop Manager. We are proud to be partnering with these automotive aftermarket...

Sep
19
2013

How to Set Up Google Authorship

Google values blog posts that have Google authorship markup much higher in searches than those without Google authorship. Take advantage of this How-To article written by Web Shop Manager's in-house SEO specialist, Dustin de Koekkoek , to help your blog posts reach the top of Google searches and be read by more viewers! How to Set Up Google Authorship Steps Step One: Verify your email address on Google+ Google first wants to make sure that you are the owner of your email...

Sep
23
2013

Utilizing SEO (Search Engine Optimization) Part 1: SEO Definitions

Our in-house SEO Specialist, Dustin de Koekkoek , is back to share a valuable new blog series on understanding basic SEO to help your site reach the highest ranks of Google searches! The first step to mastering SEO? Learning what some of the main phrases and keywords mean using this basic SEO guide! SEO Definitions: Meta Information & Keywords When planning to do SEO (Search Engine Optimization) for your site, it is important to note that there are some basic SEO...

Sep
30
2013

Utilizing SEO Part 2: Search Engine Optimization How To

Dustin de Koekkoek , our in-house SEO Specialist, is back for Part 2 of the Utilizing SEO series! Last week we covered basic definitions that you will encounter often in the world of SEO. Now that we have a basic understanding about search engine optimization, keywords, and their role in SEO, we can move on to actual keyword research. Search Engine Optimization How To: What is keyword research? Keyword research is the most fundamental part of any SEO strategy – it...

Oct
7
2013

Utilizing SEO Part 3: Creating Unique Content and Ensuring Optimal Keyword Density

The final blog post in our Utilizing SEO series: Creating Unique Content and Ensuring Optimal Keyword Density The last two weeks have covered basic SEO definitions and conducting keyword research. Now that you understand what Meta Information is and how to conduct keyword research, you can begin creating unique content and implementing what you have found into the backend of your site and start tracking your site’s performance. Creating Unique Content for Your Page...

Oct
14
2013

5 Ways to Increase Social Media Presence to Help Your Automotive eCommerce Site

1) The more people you get talking about your product or brand, the higher your conversion rate. First you need to decide exactly what conversion means to you – a sale, a newsletter sign up, or someone simply staying on your site after landing on the homepage. Whatever you decide, people turn to their connections on social media to ask questions and find answers – get your brand or product in that message! Social media is an important aspect of branding and marketing actions...

Nov
12
2013

3 Easy Ways to Write for SEO - SEO Content Writing for Users & Google

Google constantly states that websites should focus on producing quality content for users and not search engines. With the main focus of SEO efforts being so wrapped up in targeting keywords and trying to rank highly on the SERP, this is a hard pill to swallow. People love beautifully designed sites, but content is still king, and there needs to be compelling SEO copy for both users to want to stay on the page and for Google to crawl and index your page. 1) Write interesting and...

Nov
26
2013

Developing a Brand: Building an Automotive eCommerce Brand

Building a brand is the most important aspect of your automotive eCommerce business due to the sheer number of competitors in this industry. When you have a recognizable brand that is synonymous with value and automotive expertise, you have a winning combination. Brands should be easily recognizable and eye or ear catching. Simplicity is key when branding your company: if you look at some of the biggest brands, you will notice that their brand logos are extremely simple without an...

Dec
10
2013

3 Examples of Great Automotive Logo Design

A great automotive logo design can help your business stand apart from the hundreds of other automotive eCommerce sites out there. Below are three examples of what makes automotive logo designs appealing to potential customers and three examples of great logos that Web Shop Manager has designed for our clients. Your automotive logo does not need to be what you sell: Although many companies opt to include a car or truck in their logo, most companies decide for their logo...

Nov
10
2014

What Makes a Great Website Part 3 - 5 Banner Design Tips

BANG! Banners are the first thing that hit you when you arrive at a site. For clarification, banners are the images that rotate at the top of a company’s page and can also be referred to as Hero Images. Because banners are above the fold (visible before scrolling down the page), they are extremely important to making that good first impression we all want the visitors of our site to have. So what are some factors to remember when choosing the perfect banner for your site? 1....

Dec
9
2014

What Makes a Great Website Part 4 - Writing Effective Product Descriptions

I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions. I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to...

 


 

Do you want to learn more?

Outpace your competition in 2017 with our eCommerce Success Guide featuring the latest trends and free marketing success tips.

Download Your Success Guide!