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Web Shop Manager News

Sep
14
2016

Improve Sales Online - Best Store Software

With the explosion of Ecommerce over the past decade, a growing number of people are joining the online revolution to take advantage of the surge in potential customers. Selling your product or idea to a potentially global market has never been easier and yet it has also become more competitive as a result. The sales funnel will increase online engagement Therefore it is important to take every element of online stores into consideration when choosing the best eCommerce platform for...

Sep
12
2016

Best eCommerce Platform for SEO

One of the main considerations to take into account when choosing your automotive Ecommerce platform is how much importance is given to SEO. Needless to say all Ecommerce platforms worth their salt these days advertise their SEO credentials prominently. However, not all of them offer equivalent levels of features and tools that can make a great difference to your Google rankings. If you are new to Ecommerce, you may wonder why SEO is such an important factor. Today close to 50% of...

Sep
9
2016

Adding Ecommerce to an existing website

With the exponential growth of Ecommerce over the past five years especially, more and more people are looking to jump on the bandwagon and monetize their creative talents or sell products to a potentially global marketplace. Chances are though that with the growing popularity of content management systems (CMS) such as Word Press, many people will already have an existing website or blog that may have accumulated a sizeable following and popularity among their readership. Furthermore,...

Sep
7
2016

AIM Expo 2016 in Orlando, Florida

This year will mark the fourth edition of the American International Motorcycle Expo (AIM Expo) that is to be held in Orlando, Florida from October 13th to 16th, 2016 at the Orange County Convention Center. In a very short space of time, it has become the leading Expo across the country, attracting close to 19,000 attendees for the AIM Expo 2015 edition and originating from more than 50 countries worldwide as well as from all 50 states in the US. Last year’s figures are impressive...

Sep
6
2016

eCommerce Logo Shapes

You may not put too much stock into the shape of logos until you're tasked with creating a design that represents your brand, or finding a professional who can. Even then businesses tend to lean towards the psychological meaning behind the colors that will be used first. Don't just place those strategically selected colors inside a random shape, though! Shapes can have an impact on your eCommerce brand, as well as intrigue your customers in ways that you didn't even realize helping to...

Aug
23
2016

CDK Global, Inc. and WSM

CDK Global, Inc. is an independent company that trades on the Nasdaq. It was formerly known as ADP Dealer Services until changing its name almost two years ago on October 1, 2014. CDK Global is the world leader in providing integrated information technology solutions and digital marketing tools specifically for the automotive retail industry. This is the reason why Web Shop Manager is proud to work so closely with CDK Global. WSM’s ability to interface with third party software is...

Aug
19
2016

Shopping Cart Abandonment Rate Emails

Over the years, marketers have spent hundreds of thousands of dollars on how to recapture the sales of those that abandoned their cart during checkout. And they’ve seen some pretty serious results because of it. However, now it’s time to turn those dollars and our attention to different types of consumers who abandoned the sale. Beyond learning more about the individuals who leave the sale, we want to know when they leave so we can entice them to come back using the best...

Aug
17
2016

Online Shopping vs In Physical Store Shopping

There was a time when owning a business with a physical location gave you an edge. The consumer had more confidence buying from a store in a brick and mortar building because they knew they could walk in to view items before purchase, to walk right back with returns, and never had to worry about where to find you for someone to talk with face to face. Well, those days are long-gone. Not only are people consistently buying from stores that began online with no physical shop to walk...

Aug
16
2016

How to Write an Action Plan for Email

There is an art to a successful email marketing campaign, and this area of business is getting lost in all of the noise online. Knowing how to write an action plan is an integral part to any campaign. Even some of the biggest names in e-commerce struggle to reach their optimal customers through email and simply send out generic blasts just to check a box off of the ole’ to-do list. We've all received those blasted emails with a brands e-commerce logo from stores we subscribe to...

Aug
15
2016

Sema Car Show Las Vegas

Web Shop Manager is happy to announce that we will be present this year at the world renowned SEMA Show 2016 that is being held at the Las Vegas Convention Center from November 1st to November 4th 2016 in Nevada. This follows our recent announcement that we are due to attend the 2016 PWA Conference in September in California . We believe it is very important to be present at all the major industry gatherings in order to meet our clients and friends while staying abreast of all the latest...

Aug
11
2016

2016 PWA Conference

The Performance Warehouse Association will be hosting the 2016 PWA Conference next month from September 11th till the 14th at the Embassy Suites Anaheim – South in Garden Grove, California. Meet Web Shop Manager at the PWA Conference in Anaheim As a member of the PWA, Web Shop Manager is proud to announce that we will be present at this year’s PWA Conference in Garden Grove. We look forward to the opportunity and pleasure that this well established conference offers us to...

Aug
10
2016

Email Marketing Case Studies

A significant amount of e-commerce stores have caught on to the fact that email marketing can drive around 25% of their revenue – that is, when you have a successful campaign in motion. In fact, email can drive more sales than social media and display ads combined. With that being said, that doesn’t mean that all emails sent out will get these results. The problem with most emails While e-commerce companies realize the impact that email has on the consumer, many of...

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