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Sep
20
2012

3 Website Design Strategy Tips That Add Creativity To Your Site

As is the case with most things in the world, website design strategy has changed and evolved throughout the years. In the beginning it was expected that most websites would have a similar look, layout, and functionality. What was different was the content. This left very little room for creative expression in the world of web design, but things have changed! 1) Illustrations & Illustrative Design Illustrations & Illustrative Design have become a very popular web design theme over the past few years. Illustrations are custom drawn design aspects that lend an extremely unique and memorable experience for users on a website. They can include anything from retro cartoon designs, to hand drawn nature scenery, to the more abstract designs. Of course there are tons of different subsets and styles that are encompassed under the illustrative design umbrella, but the point is, it’s not going anywhere any time soon. What's the Appeal?...

Sep
10
2012

Increase eCommerce Sales With Category Trees

Categories are the sections of your website that are broken down into related topics that you can place relevant products into. Think back to the times that you have shopped online and it becomes immediately apparent how important they were to your overall experience, but are you aware of just how important it is and their potential to increase eCommerce sales? What categories will be presented on the home page? How many will there be? How many sub-categories will this one have? What about that one? It can be a long and arduous process to get your categories set up exactly how they need to be, but once you realize what an effective category tree can do for your online sales, you will definitely want to take the time to do it. Categories help customers by narrowing down the amount of products or items they have to choose between. A rule in retail has always been to give the customer 2 or 3 choices, because if you give them 50 choices they will rarely be able to make a decision. This...

Sep
6
2012

Using Google Analytics & Website Metrics- Part 2

Google Analytics Metrics & How You Can Improve Yours! Having a deep understanding of what your Google Analytics account is telling you through all the different data and metrics is a very important step towards mastering selling online. In case you missed part 1 of this blog series, you should check it out here: “ Using Google Analytics & Website Metrics- Part 1 .” Carrying on with the same theme, this article will delve deeper into the metrics themselves, explaining various ways you can improve upon the results you have been seeing. Visitors vs. Unique visitors What can you do about it? When it comes to generating more traffic, there isn’t some industry secret that you can tap into; there’s no magic formula - a good place to start is with your business performance metrics. It’s a process that takes time, but creating captivating content that draws users in and focusing your SEO efforts on targeted keywords that aren’t...

Aug
8
2012

Using Google Analytics & Website Metrics- Part 1

Creating and maintaining success in eCommerce is very much an ongoing battle. You can’t get everything moving in the right direction and then simply let your well oiled online selling machine fare on its own! Using Google Analytics and website metrics as your guide is a great way to keep an eye on what is and isn’t working on your website, and track the effects that changes have on things like traffic on site visibility. Those who have spent time using Google Analytics know that it can be, at times, a little overwhelming and confusing. There are so many different metrics being tracked, with very little explanation as to what each one means. But don’t let this deter you from utilizing this powerful program to its full potential, take control and learn Google Analytics definitions and how they work! Below are some of the most important Google metrics with brief descriptions of what they mean, and why they can be useful: Using Google Analytics & Website...

Aug
1
2012

A Look at eCommerce Statistics

Utilize the Growth of eCommerce and Start Selling Online! Often research is not meant to necessarily inform us. Rarely do we come across research where there isn’t a moment of “Yes, I thought that was case” or “I figured as much”, and this is especially true to those of us who have been involved in eCommerce statistics in regard to online selling in general. However, when you take a moment to analyze the growth shown in this eCommerce infographic, and even going further back it is almost shocking to consider how quickly eCommerce has taken off. The retail experience, regardless of the sector or industry, is being transformed through the web. We know this just by looking at how we manage our own shopping habits. These numbers are interesting in that the growth for eCommerce so readily outpaces everything else, that it should be an encouragement to keep moving our efforts even more towards eCommerce and online interactions. So, what are you...

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