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Jun
13
2012

eCommerce Shopping Cart Features - Quick View & Add To Cart

Quick View in eCommerce One of the main goals of an ecommerce site is to decrease the time it takes consumers to add products to their cart. By utilizing a "quick view" feature, a site can remove many obstacles (including clicks) and help shoppers initiate their ordering with relative ease and efficiency. When a visitor is browsing through product pages, constantly clicking on products, and subsequently hitting the back button, it can become tiresome. Providing a more fluid shopping...

Jun
7
2012

3 Ways to Improve Your eCommerce Checkout Process

The eCommerce checkout process implemented in your eCommerce website plays a vital role in how successful the site will be, and how many conversions it will generate. Often times, however, it doesn’t get the attention it deserves. This is understandable since the website design process can be hectic; constantly making tweaks and improvements until you settle on a site layout that encapsulates the vision you originally had perfectly. Throughout all of this, the checkout...

Jun
1
2012

Pinterest-- What Does it Mean for Website Design?

It’s no secret that Pinterest has swept through the internet and captivated an impressive number of people in a short amount of time. For the uninitiated; Pinterest is a relatively new Social Networking site that offers a fresh take on the ways in which we use Social Media. Essentially, the site is a giant community scrapbook; users find pictures or information they like on the web and “pin it,” which subsequently attaches it to their Pinterest account and shares it with friends and...

May
25
2012

5 Tips for Your eCommerce Product Images

The imagery on an eCommerce website is extremely important to the amount of success, and conversions, that site will generate. The customer does not have a tangible product to hold or inspect, and as such it is the responsibility of the website itself to provide high quality eCommerce product images, and general eCommerce images throughout the site. The speed and impatience in which people generally surf the web (most people just scan content on pages instead of reading lengthy paragraphs),...

May
4
2012

Minimalist Website Design, What's The Deal?

Before going into any detail on minimalist website designs, it needs to be made clear that no style of web design is better than others. It all depends on what the website is trying to accomplish and the general needs of the customer (after all, that’s who everything we do as web designers is for). This article is only meant to highlight the effectiveness of minimalistic web design and the reasons why it can often times be a successful route to take. With that being said, minimalist...

Apr
30
2012

Word Of Mouth Marketing Leads To eCommerce Success

What is Word of Mouth Marketing? Word of Mouth Marketing is a part of everyday life; a basic part a human interaction that has always been around, and is only getting more prevalent as technology advances. But why is it so effective? What is the real appeal of WOMM ? A big part of the answer is the lack of bias that comes with it. A friend telling you about an amazing new automotive eCommerce website they did business with is immeasurably more credible than an advertisement...

Apr
18
2012

Using Textures Effectively in Web Design

What is Textured Web Design? In web design the line between a pattern and a texture is one that is a little bit blurred; the terms have been thrown around almost synonymously, to the point that a lot of people have skewed perspectives of each. Patterns are elements of an image that can be made into tiles. Typically a pattern will be a small, repeating image that is rendered in a way that looks symmetrical. A texture, on the other hand, is usually a larger picture that...

Apr
5
2012

Reader's Rides & Automotive eCommerce CMS All in One!

What is Reader's Rides? Reader's Rides is a comprehensive profile that can be built by registered users of a website, and allows them to keep track of cars they are building and show them off to other users. Complete with pictures, descriptions, and lists of parts used in each project, the Reader's Rides section functions as an online community. The overall idea for this feature has been requested periodically by numerous clients in the automotive eCommerce industry, with the...

Mar
26
2012

5 Must Haves for Your Automotive eCommerce Product Pages

Every year, the amount of people that choose to enjoy their shopping from the comfort of their own home increases. The ease of use is the major factor here, quite often they need something but don't have the time to run to the store. This increase creates a huge market for those looking to start a web presence, so it's very important to offer the highest quality online shopping experience possible. But it takes some effort; there's an inherent level of mistrust when it comes to shopping...

Mar
19
2012

SEO Tips and Tricks Part 3: Online Business Directories

Running an eCommerce website, or any online presence for that matter, requires quite a bit of attention. Don't make the mistake of thinking that you can just launch a website and it will do all the work for you; e-business is still business and the more effort you put into it, the more successful you will be! The "set it and forget it" mentality won't get you very far in an e-business. The web is a constant competition for supremacy; similar companies are always vying for the top spots...

Mar
7
2012

Pinterest-- A New Kind of Social Media

It’s no secret that Social Media in general has become a huge part of not only our social interactions, but the world’s business interactions as well. The age of Social Media is here to stay, so what else is there to do but embrace it? Sure, you don’t need your own personal account to get by, but as a growing business it could be quite foolish not to take advantage of some of these websites. Interested in Using Pinterest for Business? Pinterest is a relatively...

Mar
1
2012

User Interface Design: Catering to the User

What is User Interface Design? User interface design, or user centered design, is simply designing an application or software program while focusing on the experience it will present to the user. It’s a concept that’s easy to understand and agree with, but can be somewhat tricky to implement. When it comes to web design, the reason why it can be problematic is that it’s difficult to find the right balance between aesthetics and functionality. As challenging as this can...

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