Web Shop Manager News


Adding Personality To Your Website Designs

Being a web designer isn't just about creating a functional website that serves its purpose, obviously that’s a major part of it, but it isn't the end of the road. A designer of any kind has the extremely unique ability to utilize emotions, and the decisions these emotions lead people to make. The average consumer isn’t just looking for a product. At face value that may seem like the case and the consumers themselves may even think it to be true, but there’s more to it than that. Subconsciously, they’re also looking for a positive and interesting experience and a user friendly web design. Whether it’s walking into a clothing store that has an awesome atmosphere, or landing on a website with a comforting and pleasant feel to it, people react emotionally these things. In the process of hiring a web design company, a primary concern should be creating something that is not just a website, but a user experience. Visual Language: “Visual Language”...


Using Google Analytics & Website Metrics- Part 1

Creating and maintaining success in eCommerce is very much an ongoing battle. You can’t get everything moving in the right direction and then simply let your well oiled online selling machine fare on its own! Using Google Analytics and website metrics as your guide is a great way to keep an eye on what is and isn’t working on your website, and track the effects that changes have on things like traffic on site visibility. Those who have spent time using Google Analytics know that it can be, at times, a little overwhelming and confusing. There are so many different metrics being tracked, with very little explanation as to what each one means. But don’t let this deter you from utilizing this powerful program to its full potential, take control and learn Google Analytics definitions and how they work! Below are some of the most important Google metrics with brief descriptions of what they mean, and why they can be useful: Using Google Analytics & Website...


A Look at eCommerce Statistics

Utilize the Growth of eCommerce and Start Selling Online! Often research is not meant to necessarily inform us. Rarely do we come across research where there isn’t a moment of “Yes, I thought that was case” or “I figured as much”, and this is especially true to those of us who have been involved in eCommerce statistics in regard to online selling in general. However, when you take a moment to analyze the growth shown in this eCommerce infographic, and even going further back it is almost shocking to consider how quickly eCommerce has taken off. The retail experience, regardless of the sector or industry, is being transformed through the web. We know this just by looking at how we manage our own shopping habits. These numbers are interesting in that the growth for eCommerce so readily outpaces everything else, that it should be an encouragement to keep moving our efforts even more towards eCommerce and online interactions. So, what are you...


Reducing Bounce Rate & eCommerce-- It's Important!

The Bounce Rate on your individual website pages is an extremely important metric to keep track of if you are striving to improve your online success. “Bounce Rate” is a term used in web traffic analysis that represents the number of visitors who land on a site and leave before delving further into the site and viewing other pages. There is no standard for the amount of time a visitor can spend on a site page and still be counted as a “bounce” upon clicking the back button or navigating away from your website. The goal is to entice people further into your site, so as long as they don’t click on any other site pages, it is counted as a bounce once they either leave your site, or the session times out (after about 30 minutes of no activity). This means that in order to quantitatively start reducing bounce rate, you have to do more than just draw people in and increase traffic; you have to interest them enough with your content to make them want to look further into the...


Is Mobile Web Browsing The Future?

It has been projected that by 2014, if current trends continue, there will be more users accessing the internet via mobile web browsing than with a desktop computer. While at first this may seem like an alarming prediction, it only makes sense once you consider the ways in which mobile technology has developed over the past decade. Mobile devices seem to be getting easier to use and more versatile every few months at this point, and there’s not much left that can’t be done on the web using a smart phone or tablet. In order to fully portray the growth of mobile web browsing, here are a few interesting statistics: There are 1.08 billion smart phones currently in use throughout the world One half of all local searches conducted on the web are done via a mobile device Over one third of Facebook’s 600+ million user base uses Facebook mobile 30% of smart phone users have scanned and used web based coupons with...


3 Tips to Entice Impulse Buyers on Your eCommerce Website

A solid merchandising strategy is a must when it comes to retail success in a brick & mortar setting, so why would this be any different for eCommerce ? Setting up a store in a specific way that is meant to entice customers and convince them to buy more is not a strategy limited to physical retail locations; you can utilize these same marketing strategies on your eCommerce website for impulse buyers! The internet is inherently perfect for customers who tend to make “impulse buys.” An impulse buy is purchasing something that you were not actively searching for; meaning you saw something interesting, and subsequently made a quick decision to buy said item. There are a variety of strategies you can implement on your eCommerce website to convince people to click that “add to cart” button, here are a few of them: Seal the Deal on Your eCommerce Site With These Strategies Create time sensitive sales. You can see this strategy used at pretty much...

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