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Mar
26
2013

4 Tips for Revamping Your eCommerce Website

If you're looking to improve your current eCommerce website , it's important that you take time to figure out exactly what needs to be changed and how these changes can be properly implemented. This process isn't something you should rush into. Rushing to a launch a new and improved version of your online store can lead to more headaches down the line (and possibly another relaunch), yet many online business owners have trouble knowing exactly how to start and where to focus their energy....

Mar
8
2013

The Changing Landscape of Marketing

It should come as no surprise that the web has completely changed the way that marketing works. Old strategies no longer apply in a world that is interconnected. In fact, new companies that try to apply old marketing strategies will most likely fail, especially small businesses. Let's take a look at the the changing marketing landscape and compare it to marketing in the Internet Age . We'll also explain why this change is a good thing for your business. "Broadcast" Marketing - How...

Mar
8
2013

Creating Marketing Videos for Your Website Marketing Strategy

If you want to get your business noticed, creating marketing videos and incorporating them into your website marketing strategy can be a worthwhile endeavor. Not only do great marketing videos say a lot about your eCommerce business and the products and services you offer, but if made right your marketing videos can be a tremendous asset to your overall website marketing strategy. As many business owners find, creating marketing videos is easier said than done. I'm sure we've all seen...

Mar
4
2013

5 Reasons Why Alternatives to Ebay Can Help You Sell More Products

eBay remains one of the most popular ways to sell products on the web. Many online businesses began as eBay ventures, growing over time into successful full service eCommerce websites . Having both an eBay presence and an eCommerce site on its own is a great way to reach as many potential customers as possible. However the fees associated with selling through eBay can take a significant toll on already slim profit margins – for many online retailers transitioning the majority of...

Mar
4
2013

Social Media Strategy for Your eCommerce Website

So we all know that effective use of social media strategy is a great way to make your eCommerce business flourish. But what a lot of people don't know is how to make social media work for them. Simply having a presence on Twitter, Facebook, Google Plus, and other social media outlets isn't enough to build out your website marketing strategy . For that matter, irrelevant or non-engaging updates aren't enough to build a social community around your brand, no matter how consistent....

Feb
21
2013

Building Big Brands for Small eCommerce Businesses

Big brands have major advantages over small businesses when it comes to search engine performance. But small businesses shouldn't feel down or defeated. There are many ways that you can build a brand and get your name out there, allowing you to compete with major companies and competitors in the ecommerce marketplace . Building Big Brands: What Makes a Brand? There are multiple factors that go into building brands, and it can actually take years to effectively implement them. But as...

Feb
21
2013

10 SEO Tips for eCommerce Websites

If you want to establish a presence for your ecommerce website on the internet, it needs to get found on search engines for the products you sell. This can be easier said than done, but there are some easy eCommerce SEO tips that you can incorporate into your site to make sure that your business gets found. If you've never heard the term before, SEO stands for "search engine optimization." It basically refers to ways that you can make your site more competitive on Google, Bing, and...

Feb
5
2013

10 Steps to Increase Sales Conversion on Your eCommerce Website

Converting website traffic into paying customers is the main goal of any ecommerce website. The conversion rate is calculated as the percentage of visitors that become customers (number of visits divided by the number of purchases or leads generated). If your online store is suffering from low conversion rates or you need a conversion boost to meet your revenue goals for the year, here are 10 steps you can take to achieve greater ecommerce success: 1. Define Your Ideal Buyer...

Jan
10
2013

5 Steps to Leveraging Yelp in Your Internet Marketing Strategy

Yelp boasts over 71 million unique viewers per month and if you haven’t begun to harness the power of Yelp with your business listing – get started now. With proper management and the right elements in place, your Yelp page can persuade even the most discerning consumers to spend money with you instead of with your competitors. In your arsenal of social media marketing tools, Yelp is a direct link to savvy consumers who are ready to be dazzled by doing business with you. Spending...

Nov
30
2012

New Pinterest Business Pages And The Benefits For Your Site

Pinterest has taken over the world quickly grown into the social media wonder child. If you are still trying to market effectively on Facebook, you have another social network that refuses to be overlooked. If you have an eCommerce site filled with high resolution, original product images you need to put Pinterest on your marketing priority list. Pinterest is basically a visual bulletin board where similar products, for example recipes for breakfast, lunch, or dinner, are...

Nov
23
2012

The 5 Minute Guide to Increase Holiday Season Sales

Ok…start your stop watch….now! Here is the five minute read with six ideas to help increase your bottom line from now until the end of the year. No fluff, just value here. 6 Ways to Increase Revenue this Holiday Season Grab Bags. Include products you are trying to liquidate along with samples of popular products, all for a bargain basement price. This way you can sell product you want out of your sale section and your customers are sampling products that they will...

Oct
8
2012

PayPal ExpressCheckout - Increase PayPal Sales By 18%

PayPal Express Checkout & Web Shop Manager Unite! In the world of eCommerce, the faster you can get a customer through the checkout process, the better. As a part of Web Shop Manager’s (WSM) never ending quest to provide our clients with the most powerful applications and effective eCommerce solutions, we are now offering support of the PayPal Express Checkout feature! PayPal Express Checkout has been increasing users' PayPal conversions by 18% !  But what exactly can...

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