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Web Shop Manager News

May
13
2014

Readers Rides Automotive Classifieds

Readers Rides is an amazing automotive classifieds service that Web Shop Manager has developed and offers to the automotive eCommerce industry. Readers Rides aims to build a community of automotive enthusiasts within your site that can actively interact with one another. This sense of community draws people back to your site over and over again, giving you more sales opportunities and developing a loyal customer base that will recommend your site to friends and family. Readers Rides allows...

Apr
8
2014

5 Benefits Of Responsive Web Design

It is becoming increasingly more difficult to have a successful online business today without utilizing responsive web design. If you want to stand apart from your competitors in 2014 and make more money, it is crucial to make your site responsive and ensure that anyone can access your site from any device. This article will outline the benefits of responsive web design and how it can help your business achieve more and reach more customers. Consider this infographic from Digital...

Mar
11
2014

Benefits of a CMS for Big Data & eCommerce

A Content Management System (CMS) like Web Shop Manager makes it easy to build and maintain a high quality website without having limited or any knowledge of HTML and CSS. Content Management Systems are also fantastic for making websites that will have big data and a large amount of products. There are several advantages for utilizing a CMS for designing or creating a website, which include but are not limited to: Ease of use: A CMS makes it easy to create, edit and publish...

Feb
10
2014

10 Tips for Selling A Product

Start with your current customers – The importance of creating a long lasting relationship between your company and your customers is crucial to success. Going to current customers first can create a slew of recurring purchases for lifelong revenue and invaluable word of mouth advertising. Use call to actions – Call to actions are often not completely true, but they do help sell products. A great example of a call to action is placing “limited...

Jan
14
2014

What Google’s Keyword (Not Provided) Means for Your Site

Keyword (Not Provided) - What is going to happen to my SEO efforts? The looming reality that soon 100% of keywords will be (not provided) in Google Analytics does not change SEO practices of keyword research and content optimization – it only tweaks them slightly. Google has gotten stricter about secure (https) searching and regrettably what has come from this is that all search data that was available to us through Google Analytics is now becoming blocked or “(not...

Dec
24
2013

How To Rebrand Your Company: Rebranding Strategies To Consider

With technology advancing so quickly and memes coming and going in the blink of an eye, companies often find themselves stuck in a vicious circle of having an “old” brand that is no longer connecting with customers, resonating with employees, but feels familiar and “safe”. Rebranding is something that is often advised against, but it could help a company that is suffering from decreasing sales, low web traffic, and other symptoms of a brand that people do not want to associate...

Dec
10
2013

3 Examples of Great Automotive Logo Design

A great automotive logo design can help your business stand apart from the hundreds of other automotive eCommerce sites out there. Below are three examples of what makes automotive logo designs appealing to potential customers and three examples of great logos that Web Shop Manager has designed for our clients. Your automotive logo does not need to be what you sell: Although many companies opt to include a car or truck in their logo, most companies decide for their logo...

Nov
26
2013

Developing a Brand: Building an Automotive eCommerce Brand

Building a brand is the most important aspect of your automotive eCommerce business due to the sheer number of competitors in this industry. When you have a recognizable brand that is synonymous with value and automotive expertise, you have a winning combination. Brands should be easily recognizable and eye or ear catching. Simplicity is key when branding your company: if you look at some of the biggest brands, you will notice that their brand logos are extremely simple without an...

Nov
12
2013

3 Easy Ways to Write for SEO - SEO Content Writing for Users & Google

Google constantly states that websites should focus on producing quality content for users and not search engines. With the main focus of SEO efforts being so wrapped up in targeting keywords and trying to rank highly on the SERP, this is a hard pill to swallow. People love beautifully designed sites, but content is still king, and there needs to be compelling SEO copy for both users to want to stay on the page and for Google to crawl and index your page. 1) Write interesting and...

Oct
14
2013

5 Ways to Increase Social Media Presence to Help Your Automotive eCommerce Site

1) The more people you get talking about your product or brand, the higher your conversion rate. First you need to decide exactly what conversion means to you – a sale, a newsletter sign up, or someone simply staying on your site after landing on the homepage. Whatever you decide, people turn to their connections on social media to ask questions and find answers – get your brand or product in that message! Social media is an important aspect of branding and marketing actions...

Oct
7
2013

Utilizing SEO Part 3: Creating Unique Content and Ensuring Optimal Keyword Density

The final blog post in our Utilizing SEO series: Creating Unique Content and Ensuring Optimal Keyword Density The last two weeks have covered basic SEO definitions and conducting keyword research. Now that you understand what Meta Information is and how to conduct keyword research, you can begin creating unique content and implementing what you have found into the backend of your site and start tracking your site’s performance. Creating Unique Content for Your Page...

Sep
30
2013

Utilizing SEO Part 2: Search Engine Optimization How To

Dustin de Koekkoek , our in-house SEO Specialist, is back for Part 2 of the Utilizing SEO series! Last week we covered basic definitions that you will encounter often in the world of SEO. Now that we have a basic understanding about search engine optimization, keywords, and their role in SEO, we can move on to actual keyword research. Search Engine Optimization How To: What is keyword research? Keyword research is the most fundamental part of any SEO strategy – it...

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