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Web Shop Manager News

Sep
23
2013

Utilizing SEO (Search Engine Optimization) Part 1: SEO Definitions

Our in-house SEO Specialist, Dustin de Koekkoek , is back to share a valuable new blog series on understanding basic SEO to help your site reach the highest ranks of Google searches! The first step to mastering SEO? Learning what some of the main phrases and keywords mean using this basic SEO guide! SEO Definitions: Meta Information & Keywords When planning to do SEO (Search Engine Optimization) for your site, it is important to note that there are some basic SEO...

Sep
19
2013

How to Set Up Google Authorship

Google values blog posts that have Google authorship markup much higher in searches than those without Google authorship. Take advantage of this How-To article written by Web Shop Manager's in-house SEO specialist, Dustin de Koekkoek , to help your blog posts reach the top of Google searches and be read by more viewers! How to Set Up Google Authorship Steps Step One: Verify your email address on Google+ Google first wants to make sure that you are the owner of your email...

Aug
27
2013

Develop a winning coupon strategy!

Consumers on the hunt As the technological age has allowed the consumer to become better informed about products prior to purchase, it has also afforded them the opportunity to search for the best deal when they make the decision to purchase an item online. They should no longer be merely characterized as “online shoppers”, but in fact they are now sophisticated price evaluators, with the simple goal of paying the very least for what they want. More and more recently...

Aug
13
2013

Customer Case Studies

Here at Web Shop Manager, we love to get feedback – both positive and negative about the performance of our company, technology, and service. We take the opinions of our clients seriously. What we love even more than client feedback though is results! Actions speak louder than words after all and numbers don’t lie, especially for the companies featured in our new Company Case Studies page on Web Shop Manager. We are proud to be partnering with these automotive aftermarket...

Jul
22
2013

Web Shop Manager Named #28 in 100 Fastest Growing Companies by SDBJ

Web Shop Manager,   a leading eCommerce solution for the automotive aftermarket and related-industries, captured the 28th spot   on the list of the “100 Fastest Growing Private Companies” by the  San Diego Business Journal .   Web Shop Manager grew 148.15% from 2010 to 2012 .  Their core mission is making online businesses more successful by providing cutting-edge eCommerce technology, industry experience, and expert management of...

Jul
9
2013

Why Your Site Needs Year-Make-Model Lookup

Speedy, smart, and intuitive search features are critical to the experience your customers have on your website. Searching and finding exactly what they are looking for can make or break your online conversions and repeat business. Find ways to help speed your customer’s search and keep them coming back for more using cutting-edge search options. Cater to the Customer When visiting your automotive website for parts, almost every customer knows exactly what vehicle they are...

Jun
26
2013

10 Ways to Drive Buyers to your Brick and Mortar Store

For a brick and mortar auto parts store owner the internet can be seen as a threat or used as an advantage for more business. About 80% of customers research products online, but 75% of them still prefer to buy in-store. Here are 10 ways you can position your website to turn online searches into in-store customers. 1. Quality Content for Locals Create high quality content on your website, but make sure it includes local search terms. The key is to show up in local search results for...

Jun
26
2013

10 Steps to Perfect Product Merchandising in e-Commerce

Product merchandising for e-Commerce is as, or possibly more, important than brick and mortar merchandising.  Not only must you display your products in a clean, clear image, it must interest and entice your customers enough for them to make a purchase. These 10 steps help answer the basic questions your customer has about product merchandising: what will this product do for me? This question includes roadblocks in your customer’s mind about your product: does it work with the...

May
17
2013

5 Digital Marketing Trends That You Should Act On

Website marketing is all about using the broad fundamentals of traditional marketing strategies -- engagement, interpretation, and adaptation. Web analytics tools have made it easier to gather data and make that data work for your business, so it's just a matter of knowing what to do with the information that's at your fingertips. Below are five trends in digital marketing that have become keys to success online today. These trends should be considered pointers on how you can make the...

May
16
2013

Owned, Paid, and Earned Website Marketing - What You Need to Know

Marketing your ecommerce business on the web can be a real challenge, especially since it may be difficult figuring out how to start and where. Knowing both the how and the where can get your business off to a good start, or help unlock the full potential of your online business. There are three basic kinds of website marketing strategy that ebusinesses need to master: Owned Paid for Earned Let's look at all three and what they mean for your business. Website...

Apr
17
2013

7 Tips for Creating an eCommerce Website that Earns Loyal Customers

If you're running an eCommerce business, your long term success relies on building brand loyalty and a solid customer base. These are the people who will keep coming back to you for their needs and will also recommend you to friends and family members. Establishing this sense of brand loyalty can be difficult early on, however, and sometimes there are no second chances when it comes to creating repeat business . Here are seven tips that will help you generate return customers and build...

Apr
5
2013

5 Tips for DIY SEO: Search Engine Optimization on a Budget

Search engine optimization (SEO) can mean the difference between getting found on Google and getting lost in the vast information landscape of the internet. If you're a small eCommerce business, having an cost effective SEO campaign is crucial for getting a good start, but you may be intimidated by selecting and hiring a professional firm to handle your SEO duties. Thankfully there are a few things that you can do on your own for free that can help improve your site's SEO. Here are five...

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