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Web Shop Manager News

Jan
14
2014

What Google’s Keyword (Not Provided) Means for Your Site

Keyword (Not Provided) - What is going to happen to my SEO efforts? The looming reality that soon 100% of keywords will be (not provided) in Google Analytics does not change SEO practices of keyword research and content optimization – it only tweaks them slightly. Google has gotten stricter about secure (https) searching and regrettably what has come from this is that all search data that was available to us through Google Analytics is now becoming blocked or “(not...

Dec
24
2013

How To Rebrand Your Company: Rebranding Strategies To Consider

With technology advancing so quickly and memes coming and going in the blink of an eye, companies often find themselves stuck in a vicious circle of having an “old” brand that is no longer connecting with customers, resonating with employees, but feels familiar and “safe”. Rebranding is something that is often advised against, but it could help a company that is suffering from decreasing sales, low web traffic, and other symptoms of a brand that people do not want to associate...

Dec
10
2013

3 Examples of Great Automotive Logo Design

A great automotive logo design can help your business stand apart from the hundreds of other automotive eCommerce sites out there. Below are three examples of what makes automotive logo designs appealing to potential customers and three examples of great logos that Web Shop Manager has designed for our clients. Your automotive logo does not need to be what you sell: Although many companies opt to include a car or truck in their logo, most companies decide for their logo...

Nov
26
2013

Developing a Brand: Building an Automotive eCommerce Brand

Building a brand is the most important aspect of your automotive eCommerce business due to the sheer number of competitors in this industry. When you have a recognizable brand that is synonymous with value and automotive expertise, you have a winning combination. Brands should be easily recognizable and eye or ear catching. Simplicity is key when branding your company: if you look at some of the biggest brands, you will notice that their brand logos are extremely simple without an...

Nov
12
2013

3 Easy Ways to Write for SEO - SEO Content Writing for Users & Google

Google constantly states that websites should focus on producing quality content for users and not search engines. With the main focus of SEO efforts being so wrapped up in targeting keywords and trying to rank highly on the SERP, this is a hard pill to swallow. People love beautifully designed sites, but content is still king, and there needs to be compelling SEO copy for both users to want to stay on the page and for Google to crawl and index your page. 1) Write interesting and...

Oct
14
2013

5 Ways to Increase Social Media Presence to Help Your Automotive eCommerce Site

1) The more people you get talking about your product or brand, the higher your conversion rate. First you need to decide exactly what conversion means to you – a sale, a newsletter sign up, or someone simply staying on your site after landing on the homepage. Whatever you decide, people turn to their connections on social media to ask questions and find answers – get your brand or product in that message! Social media is an important aspect of branding and marketing actions...

Oct
7
2013

Utilizing SEO Part 3: Creating Unique Content and Ensuring Optimal Keyword Density

The final blog post in our Utilizing SEO series: Creating Unique Content and Ensuring Optimal Keyword Density The last two weeks have covered basic SEO definitions and conducting keyword research. Now that you understand what Meta Information is and how to conduct keyword research, you can begin creating unique content and implementing what you have found into the backend of your site and start tracking your site’s performance. Creating Unique Content for Your Page...

Sep
30
2013

Utilizing SEO Part 2: Search Engine Optimization How To

Dustin de Koekkoek , our in-house SEO Specialist, is back for Part 2 of the Utilizing SEO series! Last week we covered basic definitions that you will encounter often in the world of SEO. Now that we have a basic understanding about search engine optimization, keywords, and their role in SEO, we can move on to actual keyword research. Search Engine Optimization How To: What is keyword research? Keyword research is the most fundamental part of any SEO strategy – it...

Sep
23
2013

Utilizing SEO (Search Engine Optimization) Part 1: SEO Definitions

Our in-house SEO Specialist, Dustin de Koekkoek , is back to share a valuable new blog series on understanding basic SEO to help your site reach the highest ranks of Google searches! The first step to mastering SEO? Learning what some of the main phrases and keywords mean using this basic SEO guide! SEO Definitions: Meta Information & Keywords When planning to do SEO (Search Engine Optimization) for your site, it is important to note that there are some basic SEO...

Sep
19
2013

How to Set Up Google Authorship

Google values blog posts that have Google authorship markup much higher in searches than those without Google authorship. Take advantage of this How-To article written by Web Shop Manager's in-house SEO specialist, Dustin de Koekkoek , to help your blog posts reach the top of Google searches and be read by more viewers! How to Set Up Google Authorship Steps Step One: Verify your email address on Google+ Google first wants to make sure that you are the owner of your email...

Aug
27
2013

Develop a winning coupon strategy!

Consumers on the hunt As the technological age has allowed the consumer to become better informed about products prior to purchase, it has also afforded them the opportunity to search for the best deal when they make the decision to purchase an item online. They should no longer be merely characterized as “online shoppers”, but in fact they are now sophisticated price evaluators, with the simple goal of paying the very least for what they want. More and more recently...

Aug
13
2013

Customer Case Studies

Here at Web Shop Manager, we love to get feedback – both positive and negative about the performance of our company, technology, and service. We take the opinions of our clients seriously. What we love even more than client feedback though is results! Actions speak louder than words after all and numbers don’t lie, especially for the companies featured in our new Company Case Studies page on Web Shop Manager. We are proud to be partnering with these automotive aftermarket...

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