eCommerce Features

Flexible eCommerce Content Management System (CMS)

Our Content Management System (eCommerce CMS) gives you total control over your entire e-Commerce website from making changes to your home page to posting news in your own eCommerce blog. Having complete control over your product catalog, features, and site's appearance might seem overwhelming, unless you have WSM's eCommerce Dashboard at your finger tips. Keeping the content categorized and organized will help you easily manage your site and your business.

eCommerce Content Management System

Web Shop Manager™ (WSM) is equipped with a powerful, easy to use, eCommerce CMS. With a simple point-click interface, WSM provides the user complete control of the entire eCommerce website from adding featured products on the home page, to updating staff profiles and pictures. All of which can be done on the fly, without waiting or incurring additional charges for a webmaster to implement the changes for you.

Site & Feature Management

Finding more information about your company including contact information, and event listings is crucial for retaining loyal customers. Keeping everyone on the same page could not be any easier when you choose WSM as your eCommerce CMS. With our Google Maps integrated Dealer Locator, alert your customers to retail outlets or distributors in their area. Do you have performances, host events, webinars or attend trade shows? Let site visitors know what you are up to with our Event Calendar. Become indispensible by creating a resource of links, downloadable materials and information for your customers using our Resources/Links module. Find yourself answering the same policy and informational questions continuously? Utilize our FAQ module to organize questions and answers by topic.

Customer Relationship Management

In addition to a spam proof 'Contact Us' page, each inquiry goes into a customer relationship manager (eCommerce CRM). We can also create an array of question loaded request forms, which can take the form of a Request for Quote or a Dealer Sign-up. Use WSMs Customer Statistics to gain insight into consumer behavior. Armed with this information you can increase customer retention, and boost your ROI by creating targeted marketing campaigns for your eCommerce site.

User-Generated Content

Take the pulse of your customer’s satisfaction by monitoring their feedback and sentiments in response to your content and products. There are several modules within WSM, our eCommerce CMS, that encourages conversation including Photo Gallery, Ratings & Reviews, and Blog. User comments and reviews are moderated giving you full control over what comments are added to the site. Modeled after Wordpress and Blogger, our Blog/News module has every feature you could ever want. In addition to user comment there are, categories, keywords, the ability to embed a news summary on your home page and syndication through your RSS feed. Perhaps you are looking for feedback and responses to a particular area of your business, in which case our Interactive Surveys will be just the ticket. Featuring every question type imaginable, from simple true/false or fill in the blank to detailed multiple choice with photos for each answer choice.

Photo Gallery

Loaded with all the features you would expect in a premium Photo Gallery. Some highlights include nested albums and a multi-file upload tool that can handle dozens of photos at a time. No need to size your photos, we take the images straight from your digital camera and optimize and resize them for you. We even embed a watermark so people cannot use your intellectual property without permission, and since we store the originals you can change them whenever you want.

eCommerce Dashboard

In addition to managing your content and products, WSM's dashboard is set up to help you navigate efficiently through tasks such as, adding site administers, email addresses, tracking orders, responding to inquiries, and monitoring analytical data. Utilize integrated on site Analytics & Statistics in order to learn where web traffic is coming from, and research which keywords or phrases seem to be driving the most site visitors.

Smarty Template Engine Driven

Through WSM's customizable modular system for eCommerce sites we have created a flexible eCommerce Web Development solution. With the needs of the novice to intermediate user in mind our system will allow you to make one simple change in the eCommerce CMS and that change will seamlessly populate on the front end of the site.

Data Import & Export

Adding products and content to your eCommerce site is time consuming and tedious. In order to help simplify the process we have developed our Product Import & Export module which will allow you to add and manage tons of information more easily in any format of your choosing. The opportunities are endless, whether you need to convert from another eCommerce platform, to automatically export product information for Comparison Shopping Sites, to sync with Quickbooks Web Connector, or to export customer statistics.