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Conversions

Nov
14
2016

Plan and Reduce Customer Acquisition Cost

A customer acquisition plan is an aspect of marketing that takes time to cultivate, and you’ll want to give it a little room to develop so that you can collect data and then apply it strategically. However, throughout the process, you’ll also want to refresh or write an action plan  over when you start to notice a few areas are growing stale. Here are a few steps that you can take to refresh your customer acquisition plan without disrupting your current efforts....

Sep
14
2016

Improve Sales Online - Best Store Software

With the explosion of Ecommerce over the past decade, a growing number of people are joining the online revolution to take advantage of the surge in potential customers. Selling your product or idea to a potentially global market has never been easier and yet it has also become more competitive as a result. The sales funnel will increase online engagement Therefore it is important to take every element of online stores into consideration when choosing the best eCommerce platform for...

Aug
8
2016

E-commerce Brand Research

We don’t always have the time or money to spend analyzing those critical pieces of data that lets us know the ideal ways to improve our customer experience. However, there is another way. One low-cost and quick method for enhancing business market research is by paying attention to how the big e-commerce companies are doing it. Here we guide you through big e-commerce websites to find out how they’re reaching and retaining those customers that could be converting...

Aug
5
2016

A/B Split Testing to Increase Profits

Split testing isn’t a new marketing concept and has been exceptionally valuable to businesses both off and online. In the past, professionals have used it with sales letters send via snail mail and through ads in the paper. Oh, how the times have changed! Now, when you run an online SEMA business with a website , you have a tremendous opportunity to improve the way customers engage with your brand . You can test checkout methods, headlines, where you place click-through...

Jul
21
2016

How to Create Sales Content That Pays Off (Big Time)

If you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers. And there’s probably a good chance that you’ve heard crickets when it was published. Don’t worry – even the best content creators in the industry have experienced this, and it can be discouraging when you get little to no results. But, when you apply a few fundamental elements to your...

Jul
19
2016

How to Handle Negative Online Reviews

Negative reviews are inevitable. Just go ahead and accept that you won’t be able to please every person. And these days – customers love sharing their bad experiences whether they’re legit, or they’ve been exaggerated. It makes sense for this be part of the planning stage of how to start your own e-commerce website . While you might just brush off the negativity, the truth is, you need to have a plan when these occur. One reason being that bad reviews can actually...

Jun
8
2015

eCommerce Conversion Rate Optimization Series Part 6: 6 Tried and Tested Checkout and Shopping Cart Conversion Boosters

In eCommerce, conversion is one of the most important aspects of your online game once you have your traffic in place. This blog is the final part in our eCommerce optimization  series, and also deals with the final section of your conversion funnel – your shopping cart or ‘checkout’. While this blog works just fine on its own (checkout optimization is huge - implement everything here and you’ll see conversion improvements right away), we still recommend...

May
12
2015

eCommerce Conversion Rate Optimization Series Part 5: Category and Section Page Conversion Boosters

Now that you have your product pages optimized for conversion , we’re going to take a step back and optimize your category or ‘section’ pages. In case you missed it, we have already covered site wide e-commerce conversion and home page optimization , so go back and check if you haven’t yet. If you’re up to speed, then let’s get going. Category pages are important for conversions First let’s think about the purpose of a category page....

Apr
14
2015

eCommerce Conversion Rate Optimization Series Part 4: 12 Proven Product Page Conversion Boosters (that you can implement right away)

If you’ve been following the ecommerce conversion optimization series, then you should already have your site-wide optimizations in place, and your home page should have been turned into a conversion machine. If not, I highly suggest you go back to read Part 1 , Part 2 and Part 3 in the series and get yourself caught up with us. Once you have those set up, let’s dig a little deeper into your site. Today we’re talking about product page optimizations. Product...

Mar
9
2015

eCommerce Conversion Rate Optimization Series Part 3: Home Page Conversion Boosters

The home page of your ecommerce store is huge for conversions, so optimizing it right should be a top priority for you. Customers expect certain things from an ecommerce home page. They expect it to feature your best products, display your special offers and they go there to consume all information that you have available to them. Make sure to check out Part 2 of our series, sitewide conversion rate boosters 2 . Session capture software has confirmed that whatever it is they are looking...

Feb
9
2015

eCommerce Conversion Rate Optimization Series Part 2: Site-wide Conversion Boosters (2/2)

In part 2 of site wide conversion boosters, we are going to jump directly into some juicy tactics to help turn that browsing traffic into paying customers. If you haven’t checked out part 1 in the series yet, do so here . If you are already up to speed – let’s get going! Appeal to urgency: incentivized time constraints Getting straight into a big one, incentivized time constraints (ITCs) work! An ITC is an action you can trigger based on how much time...

Jan
12
2015

eCommerce Conversion Rate Optimization Series Part 1: Site-wide Conversion Boosters (1/2)

Beginning our blog series on conversion boosters, we’re going to start by talking about tactics that work site-wide. Each conversion booster alone has been shown to have a positive effect on conversions in most cases, so using multiple tactics from this blog and the following series may help you to see a compounding effect on your conversions. In some cases conversions have been known to double or triple by using all of the tactics listed in this series, but it depends from niche to niche...

 


 

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