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Weathers Auto Parts

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Weathers Auto Parts

Weathers Auto Parts

Weathers Auto Parts came to Web Shop Manager looking for a powerful content management system that would be ready to accompany them into an enterprise level when the time came. WSM has the robust and easy to use features necessary to manage thousands of automotive parts & accessories.

Launch» Weathers Auto Parts

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What We Did

  • Web Design
  • Web Hosting
  • eCommerce
  • CMS

Description

Client

Weathers Auto Parts is an automotive parts & accessories dealer with a passion and dedication to superior customer service. The company has been around since 1958, so in doing business with them you know they must be doing something right! Since the beginning, Weathers has been offering a huge selection of parts and accessories, and have whatever it is you may need for your car, truck, jeep, or marine and recreational vehicle. They even have their own warehouse, so shipping can be done quickly and efficiently.

Project Overview/Challenge

One of the main reasons that Weathers Auto Parts chose Web Shop Manager as their back end content management system was our proven success in the automotive eCommerce industry. We knew that with how many top brands Weathers Auto Supply carries, user-centric navigation practices were going to need to be followed to the T. With thousands of high quality aftermarket parts to browse, they wanted to ensure that their customers would have a positive experience when visiting their site. Web Shop Manager's (WSM) easy to use back end allows Weathers to constantly add and update new products, and place them where they know customers will find them!

Solution

Website Design, Web Designers, Web Hosting, Content Management System, Search Engine Optimization, Year Make Model Lookup

Results

Weathers Auto Parts has experienced a heavy increase in traffic and conversions since the launch of their new site. With a layout that is centered around the needs and tendencies of the user, the bounce rate on the site has decreased significantly. The year make model lookup that comes standard when you choose to do business with WSM has benefitted the company greatly, giving their users a dynamic way to find what they’re looking for.