We all know there should be 26 hours in the day. Could that be a Christmas gift? No? Yeah, that’s what I thought. We only have so much time in a day to dedicate to each task. The best solution is to make every move we make and every eCommerce blog post we write worth it. By focusing your available time and efforts you can increase your ROI significantly.
You wouldn’t buy a new Ferrari and then leave it out in the winter would you?! No, you would take the time to nurture your investment. Here are some ideas for making the most of your eCommerce presence.
1. Go Local – Claim your location and add photos, business hours, and as much pertinent information as you can.
2. Revisit your copy – Better Content = more traffic = more conversions = More Money!
3. Leverage your Web Presence – Want a group of participating, link sharing, interactive people that understand your brand and don’t mind promoting it? If you are interested in more information on this subject, be sure to read "How to Cultivate and Retain an Active User Base for your eCommerce Blog".
4. If you post it they will come… - This isn’t true! Sure organic traffic is bound to happen from keyword rich eCommerce blog posts. But don’t leave it all up to Google! They are busy! Do your own promoting. Use every social network you have to cross promote.
“Great deals on outdoor equipment! #kayaks #canoes #camping"
Oh, and do use invitations for people to connect with you, frequently, in your email signatures, business cards, print collateral, etc. With that being said you should connect with Web Shop Manager if you haven’t done so already:
Emily Dunn, Brown Bag Agency
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