Automotive Ecommerce Platform for Complex Auto Parts Businesses
A modern, headless platform designed to support fitment-based catalogs, high-performance storefronts, and scalable operations.
Built for Automotive Ecommerce at Scale
Web Shop Manager (WSM) is a purpose-built automotive ecommerce platform designed for manufacturers, distributors, and retailers selling complex, fitment-based products. Powered by the modern, headless architecture introduced in WSM 6.0, the platform supports large catalogs, kits and bundles, deep integrations, and high-performance storefronts for businesses operating at real scale.
- Automotive manufacturers and distributors managing complex product catalogs
- Retailers selling fitment-based parts, kits, and bundles
- Teams that need performance, SEO, and flexibility without platform lock-in
Integrates Cleanly With the Systems You Already Use
WSM is designed to integrate cleanly into existing automotive operations, connecting commerce, data, and workflows without forcing teams into rigid or proprietary systems.
Open API Acess
API-first access for integrating custom systems, workflows, and services without modifying core platform logic.
App & Service Connections
Connect WSM with third-party apps and services as part of a broader commerce ecosystem.
Shipping & Warehouse Systems
Integrate shipping, fulfillment, and warehouse systems to keep inventory and orders in sync.
ERP & Back-Office Integration
Integrate ERP and back-office systems to support pricing, inventory, accounting, and operational workflows.
Tax & Compliance Services
Support accurate tax calculation and compliance through integration with external tax services.
Payment & Transaction Services
Support multiple payment providers and transaction workflows without locking into a single processor.
Data, Intelligence, and Operational Leverage
In automotive ecommerce, success depends on data quality, structure, and accessibility.
WSM is designed around product, fitment, and operational data as first-class concerns, not just transactions flowing through a checkout.
- Structured product and fitment data that remains independent of storefront presentation
- Support for complex kits, bundles, and shared components driven by data logic
- AI-assisted workflows for augmenting product data, SEO, and merchandising
- Tools that support sales, customer service, and operations with real-time access to catalog and fitment intelligence
- A foundation designed to evolve as data models, channels, and business needs change
Enable Sales, Support, and Growth Teams
Automotive ecommerce doesn’t end at the storefront.
Buying decisions often involve fitment questions, sales conversations, repeat purchases, and post-sale support. WSM is designed to support the entire buying journey — not just transactions.
- Tools that give sales and support teams fast, reliable access to product, fitment, and compatibility data during real customer interactions
- Customer experiences that adapt to vehicle context, product relationships, and purchasing history across B2B and B2C workflows
- A flexible foundation that supports repeat purchasing, account-based pricing, and long-term customer relationships
- Mercedes, WSM’s AI agent, augments sales and support workflows by accelerating product discovery, assisting with fitment questions, and surfacing relevant data in real time
- A foundation that supports repeat purchasing, account relationships, and long-term customer value
Built to Evolve With Your Business
Automotive ecommerce platforms rarely fail on day one — they fail when businesses grow, channels expand, or requirements change. WSM is designed to evolve alongside your business, reducing the need for replatforming as data models, integrations, and customer expectations change over time.
Automotive-First Data Model
Operational Fit for Real Businesses
Headless, API-First Architecture
Sales & Support Enablement
Performance & SEO as a Foundation
Native AI & Intelligence Layer
Search Built for Automotive Complexity
In automotive ecommerce, search isn’t about keywords — it’s about correctness.
Customers need to find parts that actually fit their vehicle, understand compatibility, and navigate complex product relationships without trial and error. PartsLogic is designed specifically for this level of automotive complexity.
- Vehicle-aware search that understands year, make, model, and engine context
- Fitment-driven results that reduce incorrect orders and product returns
- Support for complex kits, bundles, and shared components within search results
- Fast, relevant results across large catalogs without sacrificing accuracy
- Search intelligence that improves as product and fitment data evolves