Performance Off-Road eCommerce & Racing Website Design Case Studies

Client Today PitStopUSA.com is a leading online retailer to the circle market. Pit Stop USA was one of the first online circle track suppliers launching their first online store in April 2000. They celebrated their 10th year by launching an all new Pit Stop USA online store in November 2010 that takes the online shopping experience to a whole new level.

Project Overview/Challenge The company mission is to offer the best selection of hard-core racing parts and the latest racing technology at the lowest possible prices. In order to uphold their mission they needed an eCommerce platform that would allow them to sell 40,000 different circle track parts, supplies, tools and accessories from over 400 of the premier brands in the industry. They needed a shopping experience for their customers that would allow them to easily shop the site, and find related accessories and replacement parts.

With all of those parts to manage PitStopUSA.com needed a Content Management System (CMS) that would allow for mass price increases by brand, easy order management, and a way to optimize products, site pages, and the eCommerce site in general for Search Engines.

Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization

Results The Pit Stop USA store is designed to bring customers the best shopping experience available. The eCommerce website is organized logically into grouped items, related accessories, and replacement parts for easy shopping. They were the first in the racing industry to offer customers real time freight charges with immediate calculation of shipping charges when orders are placed. This feature, along with their Low Everyday Price strategy is a big hit with customers.

Managing thousands of racing parts can be done efficiently and effectively. The built-in Search Engine Optimization features offer PitStopUSA.com the ability to get found. All of that site traffic coupled with an easy to navigate eCommerce website has been a tremendous success for PitStopUSA.com. With WSM as an eCommerce partner, PitStopUSA.com had a record first full month online, only to be out done by the second full month.

Client Quote We took a long time and interviewed dozens of developers before selecting the WSM platform to redesign our e commerce site. Our requirements were unique and we constantly challenged the WSM team to develop several new features to effectively sell our product lines. The WSM team took on each challenge and delivered a product that has exceeded our expectations. The WSM team has been great to work with and they have been responsive to every request we have made. I must admit that we are quite demanding, so taking care of our day to day requirements is not an easy task. Our sales showed an immediate and dramatic improvement as have our SEO rankings since the launch.

The WSM team has continued to exceed our expectations post launch by continuous development and implementation of innovative improvements to the shopping experience on our site. We have received so much positive feedback from of our customers and vendor partners that we now have the finest site in our industry, which could not be more gratifying to us. This is really the best confirmation that our choice to go with the WSM platform and business team was the perfect one. Their service and communication continues to be outstanding, and this is specifically where the WSM team shines above the competition. We truly feel like we have a great partnership with the WSM team and we could not be happier with our choice to utilize the WSM platform.
-Ed Coughenour

Client Complete Off Road delivers the best products, service, and prices on axle and driveline parts from Yukon Gear and Axle, USA Standard Gear, ARB, Warn, Currie, Detroit, Masterpull, and more.

Project Overview/Challenge With so many axle and driveline parts it was certain that some product options would cross over. The thought of creating the same option set over and over again seemed like a daunting, horrific task. Complete Off Road needed QuickBooks integration which was something they were unable to achieve with their previous eCommerce website. They also needed a little training on how to use WSM to create detailed and SEO optimized product listings, category descriptions, and site pages.

Solution Website Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Search Engine Optimization, Blog, Photo Gallery

Results Thankfully, WSM Product Options can be created globally or for a specific eCommerce product. Complete Off Road can simply click next to the corresponding product option from within the particular product. With real time QuickBooks integration utilizing QuickBooks Web connector (QBWC) Complete Off Road can sell from their eCommerce website 24/7 and have sales information synced with their accounting software. In addition, Complete Off Road received 1-on-1 eCommerce CMS training sessions and continued support for the lifetime of their eCommerce website. This training included creating SEO category, and product listings to help them get found by relevant customers and clicking “add to cart”.

Client Downsouth Motorsports’ mission is simple: to provide the best products and service to our customers at the lowest prices possible. They have been in the Off Road Industry for over 20 years and are here to help you with any questions or concerns you may have. They pride themselves in providing "Excellent" customer service and look forward to helping you with all of you off road and on road needs. They are also dedicated to making sure you as the customer receive the correct product for your on or off road project.

Project Overview/Challenge Prior to joining the many successful sites working with Web Design Solutions (WDS) and using Web Shop Manager (WSM) Downsouth Motorsports had a site that was not delivering. They needed a site that would get noticed and appear at the top of Internet search engines. A requirement was a program that would allow them to develop their Motorsports & Shock ecommerce site quickly and easily. As soon as they began using WSM™ the new site was development without a hiccups!

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results Can you imagine tripling your Off Road Racing ecommerce business? Can you imagine doing it a matter of months! That is what happened to Downsouth Motorsports! The SEO feature utilized by WSM™, with little work by the customer, allows this to happen quickly and efficiently. Using features like Year, Make, Model and Options Sets provide an easy and fast way to load your products to your ecommerce site. This will free up the time you will need to answer the phone and the customer inquiries you will receive through your site. Don’t worry, WSM provides great features to assist you and your customer with submitting questions and when the question becomes an order…our order processing will help you serve your customer fast!

Downsouth Motorsports also using features such as events and the photo gallery to keep their customers up-to-date on Off Road events. They have found that the design and information provided on their site has allowed them to reach more customers that just need a question or two answered. You will find several areas on their site where they encourage you to contact them…customer service is important and your site will add to the service you already provide.

Client Ross Hoek Motorsports team will race the TORC series for the championship in the Pro-2wd class and Limited 2 class. TORC, The Off Road Championship series is a reorganized series, which is a mixture of the World Series Off Road Racing (WSORR and Championship Off Road Racing (CORR) Series. TORC is the emerging National short course racing series that has brought the sport into millions of homes who are seeking race excitement at a whole new level.

Project Overview/Challenge Because their number one priority is informing their fans about events and news it was important that the program they use to update their site be easy to use. Having a program that would also allow them to sell products. They needed a site that would appeal to their fans and that would allow for easy navigation. The key feature need was communication! The WDS team was able to offer them the tools they required.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results An excellent and successful 2008 race season! Okay, so Ross’ great year is not due to his website but it was great support as he experience an increase in visitors to the site. In part some of that can be contributed to the SEO features created by WDS. Tools such as Photo Gallery, Calendar, and Events allow him to keep his fans update-to-date with ease. With a busy race season Ross appreciates the fast and easy to use order processing that is an intricate part of WSM™.

Client 5x Racing is an online race shop of high performance auto parts, simple as that. Our goal is to offer you, the customer, the best parts and accessories for your racecar or high-performance streetcar. We are Spec Miata specialists, we build our own racecars, develop new products, perform all of the work on our racecars, and ultimately we race them!

We are known for providing a wide variety of hard to get parts for Miata racecars and for providing excellent customer service to our fellow racers, which are our customers.

Project Overview/Challenge Because 5x Racing had a site before their biggest concern with development of the new site with Web Design Solutions (WDS) using Web Shop Manager (WSM™) was the cost to create a new site, the color scheme/design, available features, and the site set-up. All concerns were eliminated after they saw the “rough draft” of the new site. The willingness of the WDS team to provide ongoing assistance and development tweaks also eased the concerns of developing the new site. This resulted in the fact that they felt no challenges with the development of their new 5x Racing online race shop with high performance auto parts.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results When you visit the 5x Racing website not only will you be able to easily access all your high performance auto parts but you can view all the details of the 5x Race Team. The features such as multiple site templates, available through WSM™ provided the excellent integration of both sites (Race Team and their business storefront). Use the WSM™ Tag feature to develop a user-friendly search tool using year/make/model and their customers find the products they need with the speed they are use to driving! Other WSM™ features allow for information rich product pages, multiple photos within product page, and ease of use on all admin features.

Above and beyond all the CMS features available 5x Racing feels that they have been most successful with the excellent Search Engine Optimization (SEO) automatically created when you develop your site with WSM™. Their site is always at or near the top on google product specific searches and google shopping results. This was accomplished without the expense of developing a formal advertising campaign. Because they have such an exceptional listing on google they often get manufacturers that contact them interested in 5x Racing becoming a dealer. Contact WDS and WSM™ to drive your customers to your site today!

Client Quote Just after a couple of years of working with Dana and the team at WDS, I couldn't be happier with everything! I get offers from other companies and laugh at the thought of not using WSM, I don't even look at their offers or emails cause there is no way I am going to use anything other than WDS's web shop manager system. I appreciate everything Dana and his team has done for me in the last couple of years to help me succeed in business, I have had a lot of special requests and "help me's", they have taken care of all of them, especially the mass product upload feature, that was epic! That feature put 5XRacing.com over the top, I was able to quickly add tons of products that otherwise would have taken a lifetime to do individually. So keep up the good work and you have a lifetime customer!‎
-John Adamczyk, Owner