Performance Off Road & Racing Website Design Case Studies

Client Downsouth Motorsports’ mission is simple: to provide the best products and service to our customers at the lowest prices possible. They have been in the Off Road Industry for over 20 years and are here to help you with any questions or concerns you may have. They pride themselves in providing "Excellent" customer service and look forward to helping you with all of you off road and on road needs. They are also dedicated to making sure you as the customer receive the correct product for your on or off road project.

Project Overview/Challenge Prior to joining the many successful sites working with Web Design Solutions (WDS) and using Web Shop Manager (WSM) Downsouth Motorsports had a site that was not delivering. They needed a site that would get noticed and appear at the top of Internet search engines. A requirement was a program that would allow them to develop their Motorsports & Shock ecommerce site quickly and easily. As soon as they began using WSM™ the new site was development without a hiccups!

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results Can you imagine tripling your Off Road Racing ecommerce business? Can you imagine doing it a matter of months! That is what happened to Downsouth Motorsports! The SEO feature utilized by WSM™, with little work by the customer, allows this to happen quickly and efficiently. Using features like Year, Make, Model and Options Sets provide an easy and fast way to load your products to your ecommerce site. This will free up the time you will need to answer the phone and the customer inquiries you will receive through your site. Don’t worry, WSM provides great features to assist you and your customer with submitting questions and when the question becomes an order…our order processing will help you serve your customer fast!

Downsouth Motorsports also using features such as events and the photo gallery to keep their customers up-to-date on Off Road events. They have found that the design and information provided on their site has allowed them to reach more customers that just need a question or two answered. You will find several areas on their site where they encourage you to contact them…customer service is important and your site will add to the service you already provide.

Client 5x Racing is an online race shop of high performance auto parts, simple as that. Our goal is to offer you, the customer, the best parts and accessories for your racecar or high-performance streetcar. We are Spec Miata specialists, we build our own racecars, develop new products, perform all of the work on our racecars, and ultimately we race them!

We are known for providing a wide variety of hard to get parts for Miata racecars and for providing excellent customer service to our fellow racers, which are our customers.

Project Overview/Challenge Because 5x Racing had a site before their biggest concern with development of the new site with Web Design Solutions (WDS) using Web Shop Manager (WSM™) was the cost to create a new site, the color scheme/design, available features, and the site set-up. All concerns were eliminated after they saw the “rough draft” of the new site. The willingness of the WDS team to provide ongoing assistance and development tweaks also eased the concerns of developing the new site. This resulted in the fact that they felt no challenges with the development of their new 5x Racing online race shop with high performance auto parts.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results When you visit the 5x Racing website not only will you be able to easily access all your high performance auto parts but you can view all the details of the 5x Race Team. The features such as multiple site templates, available through WSM™ provided the excellent integration of both sites (Race Team and their business storefront). Use the WSM™ Tag feature to develop a user-friendly search tool using year/make/model and their customers find the products they need with the speed they are use to driving! Other WSM™ features allow for information rich product pages, multiple photos within product page, and ease of use on all admin features.

Above and beyond all the CMS features available 5x Racing feels that they have been most successful with the excellent Search Engine Optimization (SEO) automatically created when you develop your site with WSM™. Their site is always at or near the top on google product specific searches and google shopping results. This was accomplished without the expense of developing a formal advertising campaign. Because they have such an exceptional listing on google they often get manufacturers that contact them interested in 5x Racing becoming a dealer. Contact WDS and WSM™ to drive your customers to your site today!

Client Ross Hoek Motorsports team will race the TORC series for the championship in the Pro-2wd class and Limited 2 class. TORC, The Off Road Championship series is a reorganized series, which is a mixture of the World Series Off Road Racing (WSORR and Championship Off Road Racing (CORR) Series. TORC is the emerging National short course racing series that has brought the sport into millions of homes who are seeking race excitement at a whole new level.

Project Overview/Challenge Because their number one priority is informing their fans about events and news it was important that the program they use to update their site be easy to use. Having a program that would also allow them to sell products. They needed a site that would appeal to their fans and that would allow for easy navigation. The key feature need was communication! The WDS team was able to offer them the tools they required.

Solution Web Design, Web Designers, Web Hosting, E-Commerce, Content Management System, Blog, Search Engine Optimization

Results An excellent and successful 2008 race season! Okay, so Ross’ great year is not due to his website but it was great support as he experience an increase in visitors to the site. In part some of that can be contributed to the SEO features created by WDS. Tools such as Photo Gallery, Calendar, and Events allow him to keep his fans update-to-date with ease. With a busy race season Ross appreciates the fast and easy to use order processing that is an intricate part of WSM™.