Dec 9, 2014 | 2 Min Read
Writing Effective Product Descriptions: A Guide to Boosting Sales
Get in touch with us
Reach out to us for any inquiries or support, and let’s connect!
Writing Effective Product Descriptions | Web Shop Manager
I’m excited to bring to you today the final blog post in Web Shop Manager’s “What Makes a Great Website” series! This final installment covers the topic of product descriptions.
I am going to preface this post now by saying product descriptions are not easy. Quality product descriptions take a good amount of time to complete, and although it may seem easier and faster to copy stock descriptions from somewhere else (although, Google penalizes duplicate content), to get the real benefit from descriptions they must be customized and tailored to your site and your products.
There are two major items you should look to achieve when writing your product descriptions.
1. Make the product attractive
– You want to make the visitor feel like they need to have this product for their automobile. Highlight the benefits the product provides and why the customer should purchase it.
2. Optimize for SEO (Search Engine Optimization)
– Since this description is on your website, it is being crawled (scanned and indexed) by Google. Because of this, it is essential that your descriptions are optimized with two to three keywords in mind. However, be cautious; you don’t want to jam your keywords into the description over and over.
Other things to keep in mind when writing your product descriptions are to:
1. Maintain a consistent tone
2. Write for your target audience
3. Address possible consumer concerns
4. Highlight (at least) one important feature
Example: Many of our clients are doing excellent jobs of writing effective product descriptions on their sites. I want to point out Perrin Performance in particular; Perrin Performance goes above and beyond in their product descriptions. They highlight multiple reasons why the visitor should purchase their product and even provide photos that correspond with each reason. It all comes together in a clean, thorough presentation.
I hope you’ve enjoyed this post and the “What Makes a Great Website” series! Be sure to check out the previous posts in the series if you missed them!
More On Related Topic
Explore our highlighted blogs for the latest insights and trends in the industry.
3 Web Design Strategies that Add Creativity to Your Website
As is the case with most things in the world, web design has changed and evolved throughout the years. In the beginning it was expected that most websites would have a similar look, layout,...
E-Business Security: The Importance of SSL for Auto Parts Data in Ecommerce
e-Business Security in eCommerce SSL for Auto Parts DataWhat Is Auto Part Data Security and Why You Need ItWhen you think of online security, you might think about spammers, hackers, personal information being exposed,...
How to Create Sales Content That Pays Off Big Time: Your Guide to High-Converting Copy
Content Creation : Sales Copy that Pays Big DividendsIf you have an online business, then there’s no doubt that you’ve created sales content with the intention to engage, enlighten, and convert (and keep) customers.And...
Ready To Grow Your Business?
Ready to elevate your aftermarket eCommerce presence and conversions—across auto, truck, powersports, marine, and more? Connect with
Web Shop Manager for tailored solutions: strategy, platform, and performance in one team.