Web Design Color Guide: Boost Engagement with the Right Colors- Web Shop Manager

Jun 16, 2016 | 2 Min Read

Quick Color Breakdown: What do different colors mean in website design?

Get in touch with us

Reach out to us for any inquiries or support, and let’s connect!

When it comes to your web design, you want your visual appearance to be spot on. After all, a customer’s first glance at your site will alert them to whether they want to stay a minute and check out what you have to offer or move along.

Here we have a quick color breakdown so that you know what to incorporate into your design for a lasting impression, and what to leave out. As an ecommerce web design company, we take a lot of pride in producing the best converting websites we can!

 

Red

Red is all about getting the heartbeat up whether you want to spark the emotion of passion or just intensify your design.

Yellow

Yellow is an excellent accent color, but it’s also the hardest color on the eyes. It promotes happiness and has a youthful feel to it.

If you have any yellow print on your site, it’s probably a good idea to switch to black or a deeper color because most people won’t bother to strain their eyes to read it.

Blue

Blue provides calming and peaceful effects and is the most used color in work settings because it promotes productivity. It’s also a striking color for brands because it evokes emotions of security and trust.

Purple

Purple is a very creative and powerful color that has gone down in history as a symbol of royalty. Many products that promote youth will use this color to enhance their brand.

Green

Green is all about growth whether it is in health, wealth, fertility, or nature. When you want your website to symbolize prospering, then green will be an excellent choice.

CEO delivering a keynote speech on automotive eCommerce innovation at industry event.

Dana Nevins

Founder and CEO of Web Shop Manager

Dana Nevins is the CEO of Web Shop Manager, bringing over 25 years of dedicated experience in the automotive aftermarket and digital retail sector. As a recognized leader, he specializes in simplifying complex enterprise challenges, including ACES/PIES compliance and scalable B2B/B2C solutions, helping retailers turn high-volume data into competitive advantage.

More On Related Topic

Explore our highlighted blogs for the latest insights and trends in the industry.

Blogs

The Definitive Guide to Automotive Aftermarket E-Commerce: 2026 SEMA Trends & Outlook

SEMA Market Report SummaryThe definitive 2026 Automotive E-Commerce Outlook is here. The U.S. automotive specialty-equipment market is poised to return to pre-pandemic growth, offering a multi-billion dollar opportunity for automotive ecommerce retailers. Drawing directly...

Read Full Article
Blogs

2016 East Coast Diesel Nationals: Highlights, Results, and Photos

Diesel Domination ~ East Coast Diesel Nationals - Catawissa, PennsylvaniaThe Web Shop Manager team is heading to the east coast!Web Shop Manager's CEO and E-Commerce thought leader, Dana Nevins, is going to Catawissa, Pennsylvania...

Read Full Article
Blogs, News

Minimalist Website Design, What’s the Deal?

Before going into any detail on minimalist web design will attempt to remove any of this fluff, leaving behind only the pertinent content. But why do this? What purpose does it serve? We will...

Read Full Article

Ready To Grow Your Business?

Ready to elevate your aftermarket eCommerce presence and conversions—across auto, truck, powersports, marine, and more? Connect with
Web Shop Manager for tailored solutions: strategy, platform, and performance in one team.