E-commerce SEO Tactics: How to Grow Profits with Data - Web Shop Manager

Jun 29, 2016 | 2 Min Read

Ecommerce SEO: Tactics to Grow Your Profits

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Grow Profits with E-commerce SEO Tactics

We’ve all been bombarded with a multitude of ways to use an e commerce seo agency for our online businesses from keyword research to linking to responsive mobile web designs.

And if you’ve ever tried your hand at optimizing your e commerce website, you know that it’s not easy! In fact – it’s downright complicated.

However, as you continue to learn new SEO practices and update old methods, there is one tactic that you should be applying over and over again that will boost your profits in the long run.

Infographic showing growth in e-commerce profits through SEO tactics

Gathering and analyzing data

If you can’t measure your SEO efforts, then you won’t know your ROI, you won’t have a place to look in the future when deciding to change your optimization strategies, and you’ll miss the mark when it comes to reaching your ideal audience.

Getting started

The first step is to audit the framework of your site (and this means every inch). Knowing the past performance gives you insight into what your new goals should be when it comes to SEO for your ecommerce web site solution.

A complete SEO site-wide audit clues you into where you’re falling short when people are searching for you such as site speed and backlinking.

However, you should also learn how robots read your site by learning how to use tools from Google and other sources. This way, you not only improve your efforts when designing your content for humans, but you know what you can do better when bots are looking at your site.

Frequently study your efforts

Gathering SEO data will not only help you identify issues you didn’t even realize were slowing you down, but it will help keep your efforts in tune so that you immediately notice when you drop in sales.

This way you can adjust your methods quickly when a new competitor starts taking some traffic or Google has updated an algorithm that has affected one of your pages.

CEO delivering a keynote speech on automotive eCommerce innovation at industry event.

Dana Nevins

Founder and CEO of Web Shop Manager

Dana Nevins is the CEO of Web Shop Manager, bringing over 25 years of dedicated experience in the automotive aftermarket and digital retail sector. As a recognized leader, he specializes in simplifying complex enterprise challenges, including ACES/PIES compliance and scalable B2B/B2C solutions, helping retailers turn high-volume data into competitive advantage.

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