The Changing Face of Automotive Aftermarket Ecommerce in 2024

Web Shop Manager – Automotive Aftermarket eCommerce

In a recent article released by TruckingTimes.com entitled “How Many Exhibitors Does it Take to make a Good SEMA Truck Show?”, David Herrmeyer makes some interesting observations about the current state of the truck industry.

In today’s market which is full of iPhone apps and bargain basement discounters, it is important to look for a competitive edge to differentiate yourself and market your added value. Web Shop Manager™ agrees with David that “…an Internet presence is now a requirement.” There will always be a place for brick and mortar stores, but the Internet can help give them an additional stream of income and an online presence that is an extension of the in-store experience.

Web Shop Manager™ (WSM™) is thrilled to be working with DCI/ Catalograck.com to bring the automotive aftermarket industry a powerful answer to their automotive eCommerce concerns. Together we can offer a comprehensive out-of-the-box solution that provides:

Custom Automotive Web Design – WSM™ will work closely with automotive aftermarket industry companies to provide a solution that blends the look and feel of their brick and mortar stores with an intuitive and powerful Content Management System (CMS).

Access to over 1 Million SKUs/ 60 Million Applications – Now online store fronts can have access to over a million up-to-date SKUs instantly. DCI/ Catalograck.com has taken the cumbersome task of entering manufacturer catalogs away from eCommerce site owners. This allows site owners to benefit from product updates automatically by utilizing WSM™’s Automotive Product Feed Integration.

We may not have thought of everything. Yet…

Coupling what we consider to be the most comprehensive CMS system with DCI/ Catalograck.com’s revolutionary product database will revolutionize the way business is done. We realize there may be some items we have not thought of offering yet. But, we have given it a pretty good shot:

• Intuitive Content Management System (CMS), easy enough for newbies and powerful enough to keep veterans satisfied

• Live Automotive Aftermarket product feed integration from DCI / Catalograck.com

• Year/Make/Model Selector allows customers to easily find their automobile application

• Brand/Logo Management to assist customers in finding parts from their favorite manufacturers

• Unique or Global Options to help differentiate various parts, colors, and sizes

• Event Calendar, Blog, and Photo Gallery features keep site visitors in the know

• Incredibly powerful data import-export tool

• Web Hosting

• Plug-in eStore module for an existing website using iframes

• Complete product data for specific engine displacement and years

• Google Shopping data feed for your store

• Yahoo! and other shopping site feeds available

• Live chat to answer questions and make suggestions

• Integrated shopping cart and one-page checkout

• Integrated wish list

• Interactive survey feature for easy online polling

• Cross selling, up-selling, and tell-a-friend features

• Live UPS, FedEx and custom shipping rate quotes

• Gift certificates

• Limitless coupon promotion and managed order discounts

• Credit card and PayPal processing

• Real-time QuickBooks and Shipworks integration

• Point of Sale order management & processing interface

• Total customer relationship management inquiry system

• Customer service support

Changes to the Automotive Aftermarket Industry Brings Opportunity

For better or worse the way we do business has forever been changed. But, thankfully WSM™ and DCI/Catalograck.com are providing a solution to entering this marketplace. eCommerce will never replace what customers can expect from brick and mortar stores. eCommerce sites can, however, be used to extend the reach of those wonderful establishments. Please visit the DCi & Web Shop Manager Demo Site for more information.

By: Dana Nevins