Drive Customers to Your eCommerce Site: Part 4 Business Guide - Web Shop Manager

Jul 29, 2020 | 2 Min Read

How to Drive Customers to Your E-commerce Site: Part 4 of a Successful Business Guide

Get in touch with us

Reach out to us for any inquiries or support, and let’s connect!

How to Build a Successful eCommerce Business: Part 4 Drive Customers to Your Site

eCommerce shipping boxes next to a laptop displaying a website for driving customer traffic

Customer Engagement

Your site is now live and working, but now you need visitors. Though marketing your site might feel like a separate task, it’s a vital last step in officially launching your business. Prior to launching your site—or as soon as you launch—set up your email marketing and automation platforms. As people start visiting your site, collect their information, including email, to market to them. If someone abandons their full cart, email them to remind them to check out. If someone makes a purchase, email them a receipt with complementary products. But you can only do that if you already set up your email automation.

Customer Analysis

Next, go back to your customer personas to find out where your customers are spending their time online and which methods of communication they prefer. Then invest in those marketing channels, whether it’s social media, email marketing or PPC campaigns.

Banks Power device masthead for analyzing customer data

Loyalty and Rewards Programs

You may also consider setting up a customer loyalty program that offers discounts, giving you an excuse to reach out regularly and stay top of mind. It will also provide you with a list of your most loyal customers, who you can turn into brand advocates by asking for reviews, testimonials and referrals.

Regardless of how you market to customers, track your efforts to see which marketing tactics are driving the most traffic and converting the most leads so you can reinvest in those channels.

Let’s Do This

Ready to build your eCommerce site? Web Shop Manager combines intelligent product data, beautiful design and outstanding customer service on one platform, which means more traffic and less work for you. See why Web Shop Manager is the premiere platform for selling aftermarket parts—schedule a demo today.

 

Quick Links: How to Build a Successful eCommerce Business

Part 1: Establish Your Strategy

Part 2: Choose an eCommerce Platform

Part 3: Invest in Design and Performance

CEO delivering a keynote speech on automotive eCommerce innovation at industry event.

Dana Nevins

Founder and CEO of Web Shop Manager

Dana Nevins is the CEO of Web Shop Manager, bringing over 25 years of dedicated experience in the automotive aftermarket and digital retail sector. As a recognized leader, he specializes in simplifying complex enterprise challenges, including ACES/PIES compliance and scalable B2B/B2C solutions, helping retailers turn high-volume data into competitive advantage.

More On Related Topic

Explore our highlighted blogs for the latest insights and trends in the industry.

Blogs, Tips

How to Make Social Media Content More Shareable

When you’re trying to gain brand awareness on social media, you don’t just want people to like your content – you want them to share it.And with everyone battling for attention from individuals to...

Read Full Article
Blogs, Tips

How to get the Best Website Design…

We're always asked by our new clients if there is anything they can to to help our Web Designers through the process of creating their online presence. To that we reply with an enthusiastic...

Read Full Article
Blogs, Tips

8 Point Guide to Creating a Social Media Campaign

If you own an online business, now is the perfect time to get engaged in social media. However, it's also a very busy time because those marketers that once glossed over it have started...

Read Full Article

Ready To Grow Your Business?

Ready to elevate your aftermarket eCommerce presence and conversions—across auto, truck, powersports, marine, and more? Connect with
Web Shop Manager for tailored solutions: strategy, platform, and performance in one team.