Aftermarket & Automotive eCommerce Solutions for Auto Parts
Stop struggling with generic platforms. Web Shop Manager is built for aftermarket automotive eCommerce—with native Year-Make-Model (YMM) search, ACES/PIES-ready fitment data workflows, and fraud protection to sell complex parts online with confidence. Our new platform is headless and cloud-based, designed to scale automotive and aftermarket eCommerce with faster performance, easier integrations, and simpler ongoing maintenance.
Great Brands Trust Web Shop Manager
Powering the digital storefronts of the world's most iconic automotive
aftermarket and performance parts manufacturers.
Platform Walkthrough
Let customers find parts faster on mobile with voice and text search. PartsLogic pairs a fully suggestive search bar with YMM fitment verification and a mobile-first UI to reduce friction, improve accuracy, and lift conversions—often delivering up to 10X gains with fitment-first search.
Platform-agnostic by design, PartsLogic can be used alongside your current eCommerce platform (or with Web Shop Manager) without requiring a full replatform.
An Integrated Ecosystem Built for the Automotive Aftermarket
Stop managing your store on an island. Web Shop Manager integrates with the aftermarket’s top data providers, distributors, and carriers—connecting ACES/PIES catalog data to inventory, ordering, and shipping. Built on a headless, cloud-based architecture, it supports faster integrations and automated workflows so you can scale without extra overhead.
Avalara Sales Tax Automation Integration
Automate sales tax calculation, reporting, and filing with Avalara—reducing manual work and helping you stay compliant as your eCommerce sales scale.
Shopper Approved Reviews & Seller Ratings Integration
Collect verified customer reviews and showcase seller ratings to build trust, improve conversion rates, and strengthen your SEO signals.
PayPal Payments Integration
Accept PayPal, credit cards, and debit cards with a fast, familiar checkout experience that works smoothly across desktop and mobile.
Klaviyo Marketing Automation Integration
Power email and SMS marketing with customer segmentation, automated flows, and personalized campaigns—built to drive repeat purchases and customer lifetime value.
Affirm Buy Now, Pay Later Integration
Offer flexible monthly payments at checkout to increase conversion rates and average order value—especially helpful for higher-ticket automotive parts and accessories.
Kount Fraud Prevention Integration
Protect revenue with advanced fraud detection and digital identity signals that help reduce chargebacks, account takeovers, and payment fraud.
Take your Auto Parts eCommerce
Business Online
Web Shop Manager is a feature-complete platform built for selling automotive aftermarket and powersports products online
—designed around fitment, catalog scale, and operational automation. Key capabilities include:
Advanced Year/Make/Model (YMM) Search
Eliminate search fatigue with vehicle-first shopping. Customers select their Year/Make/Model to instantly see only parts that fit.
Native ACES & PIES Data Integration
Skip spreadsheets and manual cleanup. Import ACES fitment and PIES product attributes to keep your catalog accurate and up to date.
Real-Time Warehouse Distributor (WD) Sync
Connect live with leading WDs like Turn 14, Keystone, and Meyer. Automated inventory and pricing updates help prevent oversells, reduce backorders, and keep your catalog current.
Automated CARB & Emissions Compliance
Support emissions compliance workflows by tagging parts with CARB EO details and restricting sales by destination state when needed.
Intelligent Core Charge Management
Automatically calculate and display core charges at checkout, track core items, and streamline exchanges and refunds.
Kits, Bundles & "Complete the Job" Logic
Increase AOV by offering bundled solutions. Whether it's a lift kit or a brake combo, our platform handles complex kitting with shared inventory logic.
Oversized & LTL Shipping Rules
Handle freight the way auto parts require—LTL, pallet rates, residential vs. commercial surcharges, and oversized rules at checkout.
B2B & Wholesale Portal
Serve shops and fleets with account pricing, bulk ordering, and saved vehicles—so wholesale buyers can order faster and reorder easily.
25 Years of Driving Automotive
eCommerce Success
Web Shop Manager is purpose-built for the automotive aftermarket—and backed by decades of hands-on industry experience. We turn complex catalog and fitment data into fast, intuitive shopping experiences that help customers buy the right part the first time.
Unlike generic eCommerce solutions, WSM is built around native YMM lookup—no plugin stack, no fragile workarounds. And with our headless, cloud-based platform, you get faster performance, easier integrations, and simpler ongoing maintenance as you scale.
We’re more than software—we’re a partner. Our team provides training and ongoing support to help you launch, improve, and grow.
25+ Years
Ecommerce Experience
$1B+
in Transactions Processed
10M+
Fitment Relationships Managed
1,000+
Successful Store Launches
Don’t Let Fitment Data Drive You Crazy
Managing hundreds of thousands of SKUs—and millions of vehicle applications—is one of the biggest hurdles in the automotive aftermarket. When fitment data is off, returns rise fast and customer trust takes a hit.
Managing hundreds of thousands of SKUs—and millions of vehicle applications—is one of the biggest hurdles in the automotive aftermarket. When fitment data is off, returns rise fast and customer trust takes a hit.
Normalizing Raw Data: We clean, structure, and standardize manufacturer data so it works reliably with search, filters, and fitment rules.
Automating Fitment Updates: Reduce manual cross-referencing with ongoing ACES/PIES-aligned updates that help keep vehicle application data current.
Streamlining Complex Mapping: From universal parts to vehicle-specific components, we map products correctly so the right customers see the right parts—every time.
The Power of Native Year-Make-Model Search
Most eCommerce platforms treat fitment as an afterthought—forcing aftermarket sellers to rely on third-party plugins. Web Shop Manager builds YMM search into the core architecture, so fitment-first shopping is fast, reliable, and scalable.
The Native Advantage:
Zero Performance Lag: Third-party plugins often depend on external calls that add latency. Native YMM search keeps results fast, improving engagement and supporting strong Core Web Vitals.
Single-Point Accountability: With a native solution, your fitment data, search experience, and platform are backed by one expert team—no vendor finger-pointing.
Hardened Security: Fewer third-party dependencies means a smaller attack surface and stronger control over customer and order data.
Lower Total Cost of Ownership (TCO): Eliminate recurring app fees and patchwork tooling. Get enterprise-grade fitment logic without ongoing third-party overhead.
Seamless Data Consistency: Native fitment logic helps keep vehicle application rules aligned with catalog and availability signals—so customers see the right parts based on vehicle + availability, and fewer orders require manual cleanup.
Frictionless Filtering: From Search Bar to Fitment-Confident Buying
In the automotive aftermarket, generic filters aren’t enough—especially on mobile. Customers want to get to the right parts fast, with fewer steps and fewer dead ends. That’s why we built a vehicle-aware filtering experience that guides shoppers to compatible parts without the clutter.
The Mobile-First Search Experience:
Predictive YMM Search Bar: Mobile shoppers shouldn’t have to click through multiple dropdowns. Users can type searches like “2022 F-150 brake pads” and we identify the vehicle and refine results in one step.
Smart Vehicle Qualifiers: Ask only what matters. We prompt for qualifiers—like engine type, bed length, or cab configuration—only when they’re required for the specific part being viewed
Dynamic Attribute Filtering: Once the vehicle is set, filters update automatically to show only relevant attributes (e.g., lift height, finish, material), reducing “no results” frustration and helping customers compare faster.
The “My Garage” Persistent Filter: After a shopper selects a vehicle, the site remembers it for the session. Every category and product list stays filtered for that vehicle, creating a personalized experience that improves conversion and reduces wrong-part orders.
Built-In Tools to Boost Your Reach
-
Speed That Drives Sales
Our ecommerce sites are engineered for speed and stability—optimized to
optimized to support strong Google Core Web Vitals. Faster load times
improve user experience, increase engagement, and help convert
more shoppers. -
Website Built to Convert
Backed by 25+ years in automotive eCommerce, our layouts and UX are
designed to showcase fitment-critical products clearly— so customers
feel confident buying the right part. -
SEO Made Easy
Web Shop Manager includes SEO guardrails and automation to support
a strong technical foundation, while still giving SEO teams full
control to customize and optimize. -
Integrated Blog
Publish guides, install tips, and fitment FAQs with a built-in blog—turning search
traffic into customers and helping buyers make confident decisions. -
Design Your Store, Your Way
Match your brand with easy-to-use design tools—or go deeper with code for a
truly custom storefront experience. With a headless, cloud-based foundation,
you can redesign the storefront without touching the underlying
commerce engine (catalog, pricing, checkout, and integrations). -
Create Irresistible Offers
Launch promotions fast with a built-in coupon manager—create discounts,
free shipping offers, and targeted deals without extra plugins.
4 Steps to Get Started with
Web Shop Manager
Book a Demo
Schedule a time to explore Web Shop Manager’s automotive and aftermarket features.
Get Expert Guidance
Work with a Customer Success Manager to map your goals, catalog needs, and integrations.
Access Tech Support
Get hands-on help from our engineers for data, fitment, and launch readiness.
Launch Hassle-Free
Go live with confidence—supported through setup, testing, and post-launch optimization.
Frequently Asked Questions About Automotive eCommerce
Everything you should know
ACES (Aftermarket Catalog Exchange Standard) manages vehicle fitment data—the Year/Make/Model (YMM) application info that determines whether a part fits a specific vehicle. PIES (Product Information Exchange Standard) manages product content—attributes like brand, dimensions, images, weight, and descriptions. The best automotive eCommerce stores connect both, so shoppers see the right part and complete product details, which improves confidence and reduces returns. Learn More About ACES & PIES
Most automotive shoppers don’t search by part number—they search by their vehicle. YMM search filters your catalog to show only parts that fit, creating a fitment-first shopping experience. That typically improves conversions and reduces costly returns, especially for heavy or oversized parts. It’s a must-have for both automotive eCommerce and aftermarket eCommerce stores. Explore Our Native Year Make Model Features
Yes. Automotive catalogs aren’t just “a lot of SKUs”—they include massive application (fitment) data, where one part can match hundreds of vehicles. Our platform is built to scale for large catalogs and high traffic while keeping search fast and fitment accurate.Explore Our Data Services
Our platform is designed to ingest and normalize industry-standard data, including ACES/PIES formats used across the aftermarket. By automating data updates and fitment sync, we help keep your catalog current and reduce manual errors—so customers consistently find the right part for their vehicle.Explore Our Data Services
Yes. We support B2B features like account-based pricing, custom price levels, bulk ordering, and saved vehicles (“My Garage”) for shops managing fleets. This lets you run retail and wholesale from one unified system.
Cloud-based headless automotive eCommerce separates the storefront from the commerce engine (catalog, pricing, checkout, fitment, and integrations). Because it’s cloud-based, it’s easier to scale, update, and maintain. Because it’s headless, you can build faster storefront experiences and integrate tools like PIM/ERP and ACES/PIES workflows without being locked into a single theme or plugin stack.
In most cases, no. “Aftermarket eCommerce” is simply automotive eCommerce focused on replacement, performance, and accessory parts—where fitment accuracy (Year/Make/Model), ACES/PIES data, and large catalogs matter most. The right platform must be built around fitment-first shopping to reduce returns and increase conversions.
Ready To Grow Your Business?
Ready to elevate your aftermarket eCommerce presence and conversions—across auto, truck, powersports, marine, and more? Connect with
Web Shop Manager for tailored solutions: strategy, platform, and performance in one team.