We Help Car Guys Sell More Parts

It all began with the restoration of a 1970 Ford Bronco in my parent’s
driveway, I didn’t even own an Internet-connected computer let alone
know the first thing about how to write software.

The Leading San Diego eCommerce Software Partner for Automotive

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From driveway dreams to eCommerce success, we turn your vision into reality with practical solutions and lifelong partnerships.

CEO ’s MESSAGE

Our Journey to Achieving
eCommerce Success Together

It all began with the restoration of a 1970 Ford Bronco in my parents’ driveway. I didn’t even own an Internet-connected computer, let alone know the first thing about how to write software. I started trading parts with Jeff Trapp at Jeff’s Bronco Graveyard, which eventually led to my dream job surrounded by Bronco parts. It wasn’t long before I had visions of how the Internet could help Jeff reach more customers at a lower cost. There was one key aspect that I knew would be critical for success: it needed to be easy to use both for Jeff and for his customers.

At Web Shop Manager, we believe in making online success practical and simple for our customers. We meet your challenging goals by engaging the talent and passion of our team, who believe there is always a better way. By clearly defining, planning, and guiding your vision through our Success Process, we are able to deliver on your expectations. This has been proven year after year with our sustained 99% customer retention rate. We are committed to building life-long partnerships with you and your business.

With over 25 years of direct industry experience and a partnership approach, Web Shop Manager – now based in San Diego – has helped over a thousand businesses worldwide. We exhibit at the SEMA show each year, and our team is at over a dozen key shows and racing events each year to support our clients. From award-winning website design and customer service to sophisticated product data expertise, Web Shop Manager is your eCommerce success partner.

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Dana Nevins

Founder & CEO

Your Technology Partner

The most useful resource ever created is the Website
Designer and Developer.
If you are an enterpreneur, you
know that your success cannot depend on the opinions of
others but of the hard work you put into it.

Some Number About Us

25Yrs

Ecommerce Experience

1763

Brands Available

4.98/5.0

Satisfaction Rating

99.95

Up-time Guarantee

Steps to Elevate your Business

1

Apply to work
with our team.

2

We’ll contact
you to advise on next steps.

3

We launch your new site and watch
the sales roll in!

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Our Core Behaviours

Driven by innovation, collaboration, and unwavering commitment to customer success.

  • Team Ownership Approach each day with a passion for learning and
    helping others, taking ownership like a child admitting a misstep.

  • Deliver Excellence We craft solutions that exceed expectations with
    excellent websites & exceptional service, delivery charge waived, but not
    for pizza!

  • Honest Communication Direct, frequent communication to build trust.
    Honest, unfiltered dialogue—we value and encourage feedback.

  • Growth Mindset Approach each day with a passion for learning and development. Our mindset evolves rapidly, always anticipating the next
    best thing for you.

  • Have Fun We enjoy what we do—way more than a Chuck E. Cheese
    birthday party (not a high bar, trust us). We promise, fun is guaranteed.

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Our Accomplishments

Official SEMA Exhibitor

Best Place to Work

$1 Billion in Transacitons

3x Gold W3 Award Winner

Inc. 5000 Ranked

Our History

It all began with the restoration of a 1970 Ford Bronco in my parent’s driveway, I didn’t even own an Internet-connected computer let alone know the first thing about how to write software.

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Founded

Where it all began. Dana saw the value and need to
provide an elegant solution for the automotive industry.

Relocated to San Diego

The company changed location to sunny San Diego, CA,
allowing for easy access to key auto events like SEMA

First Fortune 500 client

Newell Rubbermaid (Levolor.com)

SDBJ Fastest Growing Companies

Our determination and focus enabled us to produce quality work for our clients which landed us #18 on the SDBJ fastest growing companies list. We would go on to make the list multiple times over the coming years.

Inc. 5000 Ranked

The constant drive for growth and excellence was rewarded by earning a ranking of #3533 on the Inc5000 fast companies list. This would not be our only time making the Inc. 5000 list.

SDBJ Best Places to Work

Ranked #30 in the San Diego Business Journal Best
Places to Work for 2021.

PartsLogic Smart Search

Let customers find auto parts faster on mobile, their way with voice and text search. Webshop Manager’s PartsLogic boosts conversion rate — 10X conversion rate with YMM fitment verification — using a fully suggestive search bar and mobile-first UI.

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Web Shop Manager 6.0

Built for speed, scale, and sanity.
This isn’t just an upgrade. It’s a full rebuild using modern tech that solves the real pain points auto parts businesses face with generic platforms.

Here’s what sets WSM 6.0 apart:

  • Launch in weeks, not months

  • Plug into your systems— or build your own integrations

  • Headless architecture for total design freedom

  • Fitment-first cataloging— no plugins, no hacks

  • Built by experts who actually know this industry

Ready To Grow Your Business?

Ready to elevate your online presence? Contact Web Shop Manager for expert solutions tailored to your
needs. Let’s build something amazing together.