Dana Nevins


Dana Nevins is the Founder and CEO of Web Shop Manager, the world’s leading eCommerce provider for the automotive industry and other markets with complex product catalogs.

Frustrated with the online business limitations of the ‘90’s, Dana envisioned a tool which could handle the complexity of the emerging DIY automotive market and allow his clients to directly manage their own website with ease. As a “car guy” himself and a self-taught programmer, he embraced the challenge of building an eCommerce platform from scratch for the automotive industry. This would also include a robust user driven content management system focused around rich content such as how-to guides, informational articles and user vehicle gallery with classifieds feature. Web Shop Manager as it would come to be known was one of the first eCommerce platforms to embrace user-generated content as a means to drive online traffic and sales.

Dana, a tech-entrepreneur for nearly 20 years, currently serves as an advisor to multiple tech companies and educational organizations. Under his strategic leadership Web Shop Manager has won numerous awards including SDBJ Fastest Growing Companies, website design and customer service. As his business transforms the automotive eCommerce industry, Dana’s forward thinking is paving the way for the future of online business. He has spoken at multiple internet commerce events, produces webinars on the subject, and is always interested in learning about new opportunities.

Dale Payton-Engle


Operational CFO with extensive middle-market experience in leading teams to develop a shared business vision and strategy, creating infrastructure, converting and integrating IT systems, and building and motivating high-performance teams. My experience ranges from start-ups to divisions of Fortune 500 companies (Quaker Oats, Avery-Dennison, Williams, PLC) and has always been with consumer product companies that manufacture, market and distribute their products. This CPG focus creates a high-level of expertise in manufacturing across diversified industries, development and evaluation of sales and marketing programs, and supply chain management/ERP systems.

Paulette Palladino

Director of Operations

As the Director of Operations, Paulette Palladino manages the team responsible for maintaining our relationships with our clients. Possessing a long history of the world where technology and training collide, Paulette uses her 25+ years of customer service skills and work ethic to ensure that functional methods are implemented effectively, efficiently, and simply.

Amongst the many hats she wears each day are the upkeep and maintenance of our internal systems, constant improvement of our company infrastructure and workflow, and ensuring the satisfaction and growth of our customer base. Not content to merely understand the intricacies and inner workings of our systems’ structures, Paulette embodies the philosophy of "teaching a man to fish" by assiduously notating and recording the solutions to every bump encountered to ease all future occurrences.

Paulette's background includes a Bachelor of Science in Technology with an emphasis on Business Administration and Computer Applications; Building a training lab from the ground up, including all hardware, software and training materials; Developing training materials and supporting seminars for multiple companies that increased retention rates by 10-20%; Two years of leadership volunteer work which included mentoring future leaders, and orchestration of FPU (Financial Peace University) courses.